The Chinese New Year file at the beginning of 2007 is definitely a movie release schedule that can be remembered in the history of Chinese films.

This year, the Huaxia cinema line has experienced explosive growth, and the total number of screens has reached more than 25,000, doubling last year.

In 2006, the total box office of movies reached 7 billion, an increase of more than 45% over 2005.

Almost everyone can feel that the spring of the Huaxia Film Market has arrived, and now it is just a small spark away from being able to instantly ignite this market that has accumulated too much energy.

It's just that everyone is still not sure that this Mars will be that movie.

On January 10th, Lido Film and Television's "Heaven and Earth Ambition" arrived as scheduled, and unlike last year, they just held a premiere this time honestly, and did not co-organize a gala with other companies.

This is a historical epic commercial blockbuster directed by the famous mainland director Heping, bringing together a group of powerful actors such as Jiang Wen, Zhao Wei, Wang Xuexin, Wang Deshun, and a group of 'little fresh meat' idol stars such as Huang Zhitao and Tong Zexin, with an investment of 150 million yuan.

The movie tells the story of the soldiers of the Tang Dynasty who constantly confronted the Turks in order to defend the tranquility and stability of the Silk Road in the Western Regions during the Tang Dynasty.

From the beginning of the preparation of this film, it has won the attention of the Chinese film circle and the audience.

What makes people laugh and cry is that the audience was only looking forward to this movie because of the director of this movie, Heping and the starring Jiang Wen.

Unexpectedly, at the end of 2006, after a shocking scolding battle between Huang Zhitao and Peng Yichen on Weibo, the popularity of this movie was also hyped.

Since then, the audience has been looking forward to whether Huang Zhitao's screen debut can be as amazing as Peng Yichen's "Twelve Warriors".

Of course, more viewers want to see him in the movie, crushed by the performances of several acting schools, and even finally drowned, so that these viewers can continue to leave messages and ridicule him under his Weibo.

What made Huang Zhitao angry to death was that the publicity and distribution department of Huimin Film and Television not only did not suppress the audience's remarks in the media, but instead added fuel to the fire.

In the end, the biggest attraction of the movie "Heaven and Earth Ambition" is no longer Peace and Jiang Wen, but 'If everyone wants to complain about Huang Zhitao, they have to watch "Heaven and Earth Ambition"".

If it was before, he would have been able to get more attention than Heping and Jiang Wen, who were big names in the film industry, and Huang Zhitao would have been able to secretly die behind his back.

But what the hell is this way of getting attention now?

Huimin Film and Television doesn't care whether Huang Zhitao will be angry or not, they only know that this kind of propaganda is very effective.

On January 10, the box office of "Heaven and Earth Ambition" reached more than 30 million on the first day. Although it did not break the box office record of 40 million on the first day of "Palace Chaos".

But the number of screens on the first day of "Palace Rebellion" reached a terrifying more than 10,000.

And what about "Heaven and Earth Ambition"?

In the case that the number of screens in Huaxia has doubled to more than 20,000 this year, a super commercial blockbuster like "Heaven and Earth Ambition" has only won 8,000 screens, only about 36% of the film schedule.

This means that the first-day attendance of "Heaven and Earth Ambition" is higher than that of "Palace Chaos".

With the box office results on the first day, the number of films and the box office of "Heaven and Earth Ambition" have also soared.

The next day, 8,500 screens, 38 million box office.

On the third day, 9,500 screens, 42 million box office.

In the three days before the first weekend after its release, the total box office of "Heaven and Earth Ambition" has reached 110 million yuan.

No one expected that the marketing method of the Lido film would really work.

The young people on the Internet did not complain about Huang Zhitao's topic, and they used it to add a big fire to the final publicity before the release of this movie.

Countless audiences who complained about Huang Zhitao walked into the theater, and when they came out, they found that they had forgotten this person at all.

Although this movie is not very exciting, it can even be said to be a qualified commercial movie.

But in the past two years, with the explosive growth of the Chinese film market, the quality of the movies released is not as good as one another.

Domestic movies are rampant, and they can only rely on the films of a few big directors to support the entire domestic film market.

A large number of shoddy domestic films have flooded the market, which has slowly made the audience feel disgusted and resistant.

On the other hand, Hollywood movies, with the rapid progress of special effects technology, the viewing and entertainment of movies have increased rapidly.

In addition, in recent years, because of the international trade cooperation agreements signed in previous years, the Chinese government is gradually relaxing the access conditions for the mainland film market.

In addition, the film classification system began to be implemented the year before, and Hollywood films that can enter the Chinese film market are even more powerful.

The relaxation of film censorship in China is a great thing for domestic filmmakers, but it is even more beneficial for Hollywood films in China.

After all, people have been playing the grading system for almost a century.

So in 2006, although there were 230 domestic films released in China, Hollywood had less than 20.

But of the total box office revenue of more than 7 billion in the year, Hollywood movies accounted for 3.3 billion at the box office.

In their own film market, in their own turf.

The number of movies released is more than ten times that of others, but the final box office total can only barely tie with others.

This kind of box office is no longer a failure, but a humiliation.

In recent years, why have the films of Huimin Film and Television and Lido Film and Television been able to attract the attention of most of the media and audiences.

It's not how strong they are, it's all about the foil of their peers.

It is with this attitude of "mourning and angering its misfortune" towards Chinese domestic films.

In the Chinese New Year file, this schedule has not yet been taken seriously by Hollywood movies.

Lido Film and Television released "Heaven and Earth Ambition", a fairly qualified commercial film.

instantly aroused the enthusiasm of Chinese audiences.

To be honest, if it weren't for the fact that their children were too muddy to support the wall, who would be willing to spend money on other people's children.

In addition, Huaxia's economic development was far beyond the earth in Peng Yichen's previous life. In recent years, the Chinese government has continued to intensify its crackdown on piracy.

For so many days, the location, people and factors are mixed together, so that "Heaven and Earth Ambition", which can only be regarded as a qualified commercial film, broke out at the box office in this Chinese New Year.

It can be said that everyone in the Chinese film industry has felt that the explosion of the box office in the film market is already the trend of the times.

The reason why it hasn't exploded yet is that the audience hasn't been attracted to the cinema by a really good movie.

As long as there is a movie that can break the box office record, the viewing habits of most audiences can be slowly cultivated.

When the day really came, it was the time when the volcano of the Huaxia Film Market erupted.

At present, the most promising films to take on this detonating market are undoubtedly "Heaven and Earth Ambition" and "Full of Gold".

Now the debut of "Heaven and Earth Ambition" has been a big win.

Now we have to look at the box office performance of "Full of Gold".

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In the two days of the coming weekend, the number of films scheduled for "Heaven and Earth Ambition" finally did not increase.

After all, "Full of Gold" is about to be released, and the theater chain is also very much looking forward to the box office performance of this movie.

In addition, Huimin Film and Television has developed very rapidly in theaters in the past two years.

Therefore, these theater owners have also left enough film schedule for "Full of Gold".

Therefore, for two days over the weekend, although the box office of "Heaven and Earth Ambition" is still growing, the increase is slightly weaker.

On Saturday, 46 million box office.

On Sunday, 43 million at the box office.

The weekend box office was even down more than 3 million from Saturday.

In the first week of release, in five days, the box office of this movie reached 200 million yuan.

It has become the fastest movie in China to break 200 million, and it seems that when it is finally released, the total box office has a high probability of exceeding the box office mark of 300 million.

A small number of Chinese entertainment media even boldly speculated that the box office record of 360 million yuan of "Qin Shi Huang" is likely to be broken by "Heaven and Earth Ambition".

At this time, professional film critics' evaluations of this movie have also been released.

When I first watched it, I was very excited, I thought it was a historical epic movie. But the director's skill is clearly not enough to control such a grand theme. The technique, the technique, the narrative, the controls, the actors are all good, but the story starts with the 'Buddha apparition' and falls into a complete collapse. An ordinary movie that would have been expected to become a classic. ——Huaxia Film Times

"Heaven and Earth Ambition" is not a "martial arts" movie as commonly known, the plot is ups and downs, and the picture is magnificent. It is a commercial film that wants to please the audience. - Cinematic World

"Heaven and Earth Ambition" is a qualified Chinese-language commercial blockbuster in terms of lineup, drama, scenes, and production. Schumann's music is full of color, combining the Chinese Tang Dynasty, the Middle East and Japan, and the music style is mysterious and fresh. The styling and martial arts design are particularly prominent, and the martial arts action is cologne-style, with fast images and neat camera rhythms to form an audio-visual impact to complete. - Southern New Capital Daily

……

It can be seen that the evaluation of this film by professional media and film critics is basically focused on "this is a qualified commercial blockbuster".

It should be said that although "Heaven and Earth Ambition" did not show the momentum of dominating the Chinese New Year market, it still detonated the audience's enthusiasm for watching movies to a certain extent.

But it is such a commercial blockbuster that can only be regarded as a qualified commercial blockbuster, and it got a total box office of more than 200 million in 5 days.

Isn't this proof that the film market is about to explode?

It can be said that with the box office explosion of "Heaven and Earth Ambition", the Lunar New Year stalls have finally come to the most intense stage.

The entire film market is already on the verge of exploding.

And whether "Full of Gold", which was released immediately after the release of "Heaven and Earth Ambition", can become the fuse that detonates the market, everyone is waiting for the test of the market.

Next, all the media and audiences are waiting to see if Peng Yichen's "Full of Gold" will be able to surpass the box office of "Heaven and Earth Ambition".

really became the introduction that detonated the entire Chinese film market.

……