Chapter 68 A look at decline

In the autumn of 2005, yellow leaves fell all over the streets of Kyoto.

"Prairie Tragedy" was screened amid scolding, and fans called on blogs to call on Yu Jing not to act in literary films anymore.

Yu Jing responded publicly for the first time, saying that she would definitely choose the script well in the future and no longer act in bad movies.

The news here has just ended, and Lido Film and Television invited the great director Zhang Reform to shoot a commercial blockbuster - "Palace Chaos", which will be released in December.

The entertainment media is overwhelming, reporting news about this film.

Zhang Gai, as a director of the fifth generation of Chinese directors and a great director on the same level as Chen Guozhong, has almost never made commercial films before.

He has always been known for his ability to shoot literary films with delicate feelings and a strong sense of history.

Over the years, his films have won a lot of domestic and international film and television awards, and he can be said to be an award-winning professional.

But in the field of commercial films, Zhang Gengai can only be regarded as a newcomer, four or five years ago, he made a small-budget romantic comedy, the box office was very bleak, and the reputation was a mess.

Since then, director Zhang Da has basically stopped touching commercial films.

But in recent years, as the scale of the film market has become bigger and bigger, the investment in films has also become higher and higher.

The box office of Chen Guozhong's "Qin Shi Huang" exceeds the total box office of all the films Zhang Gengai has made.

In the face of this situation, Zhang Gai has great fame and status, but he has not been able to really enter the core of the film market. How could he be willing.

Therefore, since the second half of last year, Zhang Gai has cooperated with his old club, Lido Film and Television Company, claiming to have invested 150 million yuan to shoot an ancient epic movie far beyond "Qin Shi Huang".

The investment cost of 150 million yuan, compared with the 100 million investment of "Qin Shi Huang", instantly increased the investment record of Chinese films by 50 million.

The cast of "Palace Rebellion" is also all-star luxury.

The actor is Zhou Kuncai, the top actor of Huaxia Xiangjiang, and the heroine is Liu Feifei, the most popular little flower in the past two years.

Even the supporting actors in the film are all popular stars in the past two years.

As soon as this movie was established, the entire Chinese entertainment industry opened the pot, and it was all about it.

Originally, with the year-long filming and post-production, the popularity of this movie has gradually decreased.

But in mid-October, the popularity of the film suddenly increased again.

Lido Film and Television invited all the media in the entertainment industry to publicly hold a press conference for the finalization of the film, announcing that "Palace Chaos" will be officially released on December 12.

On this day, in order to coincide with the shopping festival of the 40 thieves of the online shopping giant, the premiere ceremony of the movie and the "Double 12" online shopping party will be held together. With the booming online shopping boom in recent years, the attention of the film will be further increased.

After the summer vacation, the film market, which had gradually fallen silent, became hot again because of this news.

The audience is looking forward to this all-star lineup movie shot by China's top directors with huge investment.

Just when "Palace Rebellion" was so popular that it could make headlines on the front page every day.

Lido Film and Television's old rival, Huimin Film and Television Company also held a press conference for the release of the film. announced that the company has a movie called "Twelve Warriors", which will be released on December 10, and the film investment is only 500,000 yuan (including the cost of publicity).

The director and screenwriter didn't know anything, so they announced Zhao Jianguo and Peng Yichen, two well-known actors, as well as the simple content of the movie.

The press conference ended hastily.

This can make the media a circle.

They all knew that Huimin Film and Television was co-producing the large-scale historical drama "Emperor Wu of the Han Dynasty" with Kyoto Film Studio, but they had never heard that they had also set up a project to shoot a new movie.

The movie seems to have popped out of a crack in the rock.

What's even more paradoxical is that this time the two companies seem to have reversed their identities.

Lido, who used to always shoot literary films, has done a big thing this time and invested heavily in shooting commercial blockbusters.

Hui Min, who used to always shoot commercial films, quietly made a small-budget movie this time, looking at the brief introduction of the film, it is a niche literary film that reflects the latest jury system.

These reporters don't know how to report, and there is a sense of time and space confusion.

Come to think of it, all the media can only report on the limited news released by "Twelve Warriors".

"Huaxia Entertainment Daily" excavated news points from Peng Yichen and reported:

Yu Jing's boyfriend, the new idol star, Peng Yichen, is about to star in an art film that shows the jury system in a panoramic way, "Twelve Warriors", which will be released on December 10. Let's look forward to whether this idol star can successfully transform.

(Hehe, although Peng Yichen never wanted to be an idol star, his experience of becoming famous is really the way of an idol star.) )

"Huaxia Filmmaker Weekly" excavated news from Zhao Jianguo.

Zhao Jianguo, who has been appearing in TV dramas in recent years and rarely appears in movies, finally starred in a literary film this time. He won the actor of the Yanhuang Film Festival back then, can he still reproduce his glory......

The rest of the media are interested in this contrasting duel between Lido and Hui Min.

"Kyoto Film Times" predicted the release of "Palace Chaos" and "Twelve Warriors" in a ridiculous tone.

"One is a top commercial film with a well-known director, huge investment, and a star cast, and the other is a literary film with unknown directors, low investment, and few stars, but it has to compete on the same stage in the last month of this year. This is like a young man who used to be a literary and artistic young man, but he was dressed up as a star-studded star, and a big star, this time he wore simple clothes and a low-key face. The most interesting thing is that the time of their release is only 2 days apart. ”

The above media reports are quite positive.

Some media have no hope for this movie.

"Southern Entertainment Times" openly expressed doubts about Peng Yichen's acting skills.

Peng Yichen's resume has no eye-catching works so far. To be precise, in fact, he only has one TV drama work, and it is an idol drama that relies on appearance to win. Whether a rookie actor and an idol star can play a literary film that relies on acting skills to win, I can only hope that this movie will not become another "Prairie Tragedy". ”

This kind of rhetoric quickly spread from the pages of major media outlets to online and daily life discussions.

Chinese audiences' expectations for this film have plummeted.

Rookie actors, idol stars, and women who became famous......

For a while, it seemed that everyone in China was watching this movie, and no one was optimistic about Peng Yichen's performance.

What's more serious is that the media is slowly digging out part of the inside story of "Twelve Warriors".

It's a complete one-act play, and all the stories take place in a single scene.

There is no way for the director to improve the performance of the actors with editing and other means.

All the actors can only rely on their own strength to prop up this movie.

Peng Yichen, as one of the leading actors in this movie, must have a lot of rivalry with top actors like Zhao Jianguo. In other words, this movie must rely on Peng Yichen and Zhao Jianguo's previous outburst of acting skills to attract the audience to watch under the monotonous plot and scenes.

This alone makes it impossible for all media to be optimistic about the prospects of the film.

What's even worse is that just two days after the release of "Twelve Warriors", the hugely invested "Palace Chaos" will be released immediately.

Compared with Xiangjiang's top superstar Zhou Kuncai and China's hottest little flower Liu Feifei, the combination of Peng Yichen and Zhao Jianguo, except for Zhao Jianguo's acting skills can be compared with Zhou Kuncai, all other links - fame, acting skills, word of mouth, etc. are completely inferior.

Compared with a literary film and a commercial film, it has suffered a lot at the box office, and now even the acting skills of the leading actor are not trusted, which makes it even less likely to win.

Fortunately, Huimin Film and Television did not announce that the director and screenwriter are also Peng Yichen, otherwise the attitude of these media may be even worse.

And the reason why Huimin Film and Television chose such a schedule to be released is of course not to rely on a literary film to "wrestle" with Lido's commercial blockbusters.

The reason for choosing to release on December 10 is very simple, because that day was the opening ceremony of Shenghui Film and Television Cinemas, a joint venture between Huimin Film and Television and Shengda Real Estate Company.

It is not so much about holding the premiere ceremony of "Twelve Warriors" as it is about taking the opportunity to build momentum for the opening of his theater.

In the first batch, more than 600 new cinemas were built across the country, which was an unprecedented large-scale effort in the history of film development in China.

Anyway, for literary films like "Twelve Warriors", other theaters will not give much schedule. It's better to put it in your own theater and release it.

It not only publicizes the opening of the theater chain, but also creates a good image for the outside world to support the development of Chinese literary and artistic films, which is very important for theaters that need the support of the higher level government.

Of course, Hui Min Film and Television can't give too much film schedule to movies like "Twelve Warriors".

600 cinemas, nearly 3,000 screens, and in the end, only 300 screens were arranged for "Twelve Warriors", and only 1 screen was arranged for the average two cinemas.

The professional market evaluation team of Shenghui Cinema Line predicts that the box office of this movie on a single screen will not exceed 1,500 yuan per day, and it is difficult to achieve more 'outstanding' box office results.

It can be seen from this amount of film scheduling that even Huimin Film and Television Company itself is not optimistic about the box office results of this movie.

The goal of the publicity team is to break 5 million at the box office.

When sharing, in addition to about 45% of the producer's share, because of the theater that was released, Huimin Film and Television Company also has a 30% stake, so it can also get a dividend equivalent to 15% of the box office.

Overall, the company's revenue expectation for this movie is about 3 million. Throwing out the publicity costs, shooting costs, and tax costs, the final profit is expected to be only about 1.7 million to 1.8 million.

Overall, "Twelve Warriors" is a movie that everyone is not optimistic about, and no one thinks that it can become a classic.

Everyone thought that it would be easily defeated by "Court Rebellion", and then drowned in the long river of history, and there would be no bubble......

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(The old cat thanks everyone for their support, please vote, the old cat must write it down carefully.) )

PS: The next movie is a realistic movie with a bit of magic. It is also one of the world's top 100 classic movies. Let's guess which one, leave a message in this chapter. If you guess correctly, the old cat will be rewarded with a fragrant kiss. Ha ha!