Chapter 34 Production
Hong Yanwu's compliment to Hong Lucheng is not too much.
Because it is precisely with the old man's very critical suggestions and suggestions that major mistakes in business have been avoided, and the development of tourism products has been on the right path from the beginning, without causing meaningless waste.
Money is not only good to say, but most importantly, it saves valuable time.
In addition, it is worth mentioning that the ability and talent shown by Yuntai and his son in the stage when they took over the baton from Hong Lucheng and began to develop samples were also amazing.
Yuntae is a literary and artistic generalist.
Antiques, calligraphy and painting, opera, poetry, flowers and birds, singing insects, music, and even running horses and eagles, arguing dogs and catching badgers, all of them are all familiar and refined.
What's more, he is a descendant of the Yellow Flag of the Internal Affairs Office who has attended the Foreign School, and he has a very detailed understanding of the way of life of the court, the life of the people, and the living habits of Westerners.
Then the products he designed can be said to be in line with traditional regulations, chic and novel, and also in line with the aesthetics of Westerners.
Although the artistic attainments have not necessarily caught up with the level of the masters of the state-owned craft factory, it is rare that they are often unique and ingenious.
And although Zhaoqing's ability and ability are not as good as his father's, he was also trained by Yuntai since he was a child.
There is no problem with the appreciation and understanding of art, and he can even grasp the aesthetic needs of the public better than his father.
In addition, he is good at communication and practice.
In this way, in the selection of craftsmen, the selection of people will be as discerning as a torch.
Not only are almost all the first batch of workers recruited by the factory "capable people" with skills in the village, but he is also able to communicate with these people very well.
In this way, he perfectly plays the role of a balancer.
Shangneng adheres to the development requirements of tourism products, Zhongneng understands his father's creative intentions, and combines the actual process and production to carry out appropriate optimization, omission and improvement.
Coupled with the brainstorming efforts of everyone in the capital and Longkou Village, it is not difficult to finally produce a high-quality product that is suitable for the market and can guarantee the output.
In fact, it has only gone through two adjustments and collegiality.
On September 24, Margaret Thatcher, who had just won the Battle of the Falklands, visited the Republic to hold talks with the "great man" on the sovereignty issue of Hong Kong.
The final samples that have been approved by everyone are all released.
It's just that before the official production, whether it is Yuntai father and son or Hong Lucheng father and son, there is a consensus.
That is, you have to do another market survey to see the reaction of the customer base.
What do you think?
Hey, that's their advantage, they don't all know foreigners.
And they are both Americans, on one side is Yuntai's friend, and on the other side is Hong Yanwu's urge.
So the commercial counselor Mr. and Mrs. Smith and the gang member Angelo saw these tourist goods full of national characteristics on the same day.
It should be said that the feedback was surprisingly good.
This is from both the upper and lower classes of the United States, both men and women, who are full of praise and love for these samples.
Although Smith found the embroidered cloth purse, handkerchief, and wind chimes strung together with colored stones of various colors trivial, his wife loved it.
Although Madame Counsellor did not like straw insects, red auspicious knots, and windmills that made a noise when the wind blew, Angelo thought it amusing.
Although Angelo could not think of any use for the stone lions and gate piers the size of seals carved out of stone, Mr. Counsellor loved them.
Of course, there is nothing else they do.
That is, they all favor the beautiful glazed palace lamp, the stone carved flower basket that can raise flowers and plants, and the stone carved ashtray in the shape of the Great Wall.
In this way, these products should be roughly considered successful, only the real test of the market.
What's even more interesting is that both Mr. and Mrs. Smith and Angelo later expressed great interest and offered to sell these products to foreigners they knew.
And Angelo also made a helpful suggestion that these products need to be packaged in boxes.
It's just that in the obligation pricing of these products, the Smiths turned out to be much lower than Angelo's list price.
It can be seen that if Angelo is not a gangster who is more talented in business, it is that the members of American high society are really outrageously stingy.
So after these opinions were fed back, after the final collegiate discussion, Longkou Village not only agreed to add packaging for mid-range and above products. Hong Lucheng and his son also used Angelo's quotation for the final price of the product.
This was only a week or so apart, just three days after the People's Bank of China announced that it would resume selling gold jewelry in the domestic market. The first batch of tourism products in Longkou Village has finally been officially launched to the market.
In this way, another new business field was set foot in by Hong Yanwu.
But even he himself, at this time, only thought that it was a small business that took care of both grass and rabbits, and only focused on the brothers who could better accommodate the "kitchen knife" and "three jumpers".
There was no realization of what this meant for his own future, and what an important and crucial step he had taken.
It was a Sunday, October 3, 1982.
The sun rose as usual, and after the much-anticipated flag-raising ceremony held in the national flag class, the golden sunlight gradually illuminated the ancient Forbidden City as the crowd dispersed.
But unlike usual, just after one night, in front of both the north gate and the south gate square of the Forbidden City, there is an additional simple kiosk.
The peculiarity of the new kiosk is that it does not sell regular goods such as film, atlases, maps, soft drinks, bread, popcorn, fish skin peanuts, balloons, and toy pistols, but specializes in a few rather interesting crafts.
In addition, the appearance of the pavilion is also particularly distinctive, in addition to the big "sale" banner advertisements with red characters on a yellow background hanging high all around, two photos of the palace lanterns printed on both sides of the pavilion are also pasted.
At the same time, the real thing in the photo is still hanging on the four corners of the pavilion. Drifting in the wind, it is beautiful.
But the most incomprehensible thing is that the handicrafts on the table are all scaresome prices underneath.
Because of this, almost all of the people who first browsed the Shotei crafts thought that the business here might not be very good.
Because although the things sold are unique, delicate and interesting, they are too inconsistent with the national conditions.
A grasshopper costs two yuan, and an embroidered handkerchief costs five yuan, where does our people have such a high level of consumption?
Therefore, the situation that the kiosk is full of boxes and boxes of goods is regarded as a foolish thing to do too much.
To be honest, even the "kitchen knife" sitting in the kiosk waiting for the first day of opening was apprehensive and full of uneasiness.
First, I am worried about whether I can deal with foreigners smoothly, and I am afraid that I will mess up. Second, I am worried that if these things are not good to sell, it will be tricky.
Fortunately, it turns out that what follows is different from what everyone imagined.
Although it is true that compatriots in the country only look at it and do not buy it. But when the foreigners on this day, the first couple to visit the south gate of the Forbidden City were attracted by the palace lamps and text panels, it was very different.
The red-haired and fat old lady in her fifties actually pointed to the palace lamp and shouted excitedly.
At that time, I was so frightened that I was sitting in the business pavilion, and the "kitchen knife" that was not even afraid of ghosts was trembling at that time. Barely slipped to the ground.
Then he found the couple happily fiddling with the samples displayed in the kiosk, and chatting with each other.
But before he could settle down, trouble came again, and the fat girl actually grunted at him
He really didn't understand what it meant, but he could see that people probably wanted to buy something.
So he could only follow the coping methods taught in the "training", pointed to the goods on the table, and asked the first practical English sentence in his life, "Hich?"
Hey, it's really okay now, which girl is really happy.
Immediately he pointed to straw insects and windmills, and the old man pointed to stone lions and gate piers.
As soon as the "kitchen knife" saw it, he immediately took out the calculator and pointed to the price on the price tag, and added it up, two, four, thirty, twenty-five......
Unexpectedly, it was all in vain.
As soon as he handed over the calculator, people shouted "no" at this time.
The old lady pointed to these things again and waved her hand. Then I made a hugging motion for the rest of the things.
After tossing for a long time, I realized that I didn't want what the lovers were referring to, and the rest was what I wanted.
Well, this first transaction of a good start actually met a wealthy man, and he sold 160 foreign exchange coupons at once.
It's a pity that the four palace lamps are hanging, this bought one, isn't there still a lot left, it's a bit unseemly to hang it.
Unexpectedly, just as the "kitchen knife" received the money, thinking blindly in his heart, and when he handed over the goods, the woman suddenly let out another "whoa".
At that time, he was shocked and trembled in his heart.
Fortunately, the thing was grasped steadily, otherwise it would have to "fly" on the faces of the old ladies when they got rid of it at that time.
waited until he settled down to figure it out, daring to love this old lady didn't expect that his things were in a box, and praised him with a thumbs up.
Look at this trouble, foreigners really don't have any knowledge, so they love to be blind and excited. This is going to be disfigured, whose is it?
Since then, the trade in this kiosk has basically been interrupted, and it has been an hour.
The initial worries of "Kitchen Knife" are all gone, not only does it turn to peace, but it is also going crazy.
Because it is obvious that what he sells is fragrant and sweet in the eyes of foreigners, and he doesn't have to worry about selling it at all.
The price is probably appropriate, and foreigners occasionally frown, but they will still buy it, and it seems that it is still not expensive.
Hong Ye is really wise and martial, and the new errand he found for them couldn't be more beautiful.
And their commission is calculated at 20% of the list price. So far, the fifty yuan that belongs to them has arrived, and if it comes down like this on this day, how many foreign exchange coupons will it take?
So by a quarter past ten, when a few of his subordinates were late, the "kitchen knife" couldn't wait to scold.
"Are you stupid? It's all your own money. ”
Yes, look at a few of the boys who are frowning, and say nothing else, lest they hurt their morale before they did it on the first day.
So he restrained his temper and hurriedly distributed the poles in the kiosk full of tasseled strings, auspicious knots, grasshoppers, windmills, handkerchiefs, wallets, and other classified goods to his men, urging them to hurry into the crowd.
At the same time, he didn't forget to say, "You all go to a place with a lot of people." But remember, just let the foreigners see you. Don't bargain, don't shout, don't kill people, buy and sell voluntarily, don't cause trouble! This is an order from above, do you hear it?"
So in the sunlight sprinkled through the eaves of the Wufeng Tower, in the bustling crowd at the south gate of the Forbidden City, a few people carrying brightly colored goods poles and holding "sale" signs soon appeared.
They were fashionably dressed, with sunglasses, cigarettes in their mouths, and calculators, and they rubbed around foreigners.
But they didn't say a word, just waited for foreigners to take the initiative to talk to them.
In this way, this place, which receives countless tourists every year, has added a unique and eye-catching scenery after the "Great Northern Photography" launched the service of car photography and three-wheeled motorcycle group photo.
And the scene of their brisk business also forms a stark contrast to the dismal situation of transactions in the state-run stores of the Forbidden City.