In 1993, the State Council approved the "Beijing Municipal Urban Master Plan", which clearly stated that the central business district of Beijing should be planned and built in the area from Chaoyangmen to Jianguomen, East Second Ring Road to East Third Ring Road.

In 97 years, the municipal government once again made an appropriate expansion of the scale of land use on the basis of the previous one, and the planning scope was expanded from the Third Ring Road to the east to the West Dawang Road, and radiated to the north to the Liangma River area.

The planned Beijing Central Business District consists of a core area, a radiation area and a mixed area, and is connected by two avenues, Jianguomenwai Street and East Third Ring Road, which form a "golden cross".

After that, it has been expanded several times, and this is the famous central business district of Beijing, which will have an unclear and lofty name for 'CBD' in the future.

For all considerations, when Li Feng and Mr. Zhang arrived in Beijing for the first time and were ready to invest in China, they had already obtained the approval of the government within the East Second Ring Road and obtained a piece of land, and now the 66-storey Century Group is in full swing to build the future headquarters of the Century Group in the capital of China - Century Building.

Adhering to Li Feng's habits, he likes the top floor of the building and the place with a wide view as the office environment, and the entire floor is the location of the temporary headquarters of Skyline International Real Estate Company within the top floor of a building in the East Second Ring Road.

Originally, I wanted to move the investment company here, but after discussing with Wang Chaoyong and others, it was decided to temporarily set the headquarters of the investment company in Zhongguancun, after all, it is a high-tech industrial development zone, and it is more appropriate to be there in terms of the initial venture capital and other situations.

……

"Oops, Mr. Sun is back!"

At about 10 o'clock in the morning that day, when Li Feng arrived at the chairman's office of Tianji Real Estate Company, Sun Wei came forward with a smile, although he had already known by phone that he was back in Beijing, but he still joked.

In recent days, Li Feng has been wandering around the courtyard project in Beijing, and at the same time will come to the real estate company to sit down and understand the situation.

"BOSS, the financial center project and the Super Brand Plaza project in Lujiazui, the magic capital, have been basically confirmed, both of which have been shelved due to the financial crisis, but with the cooperation of us and the government, they have been successfully won.

Although their parent company is about to go bankrupt, the Japanese firmly believe that they can get out of the trough and want to continue to cooperate and operate, and they are still arguing.

The last point is the direct acquisition of ready-made properties, etc., due to the current Lujiazui commercial property occupancy rate has been greatly reduced, all kinds of Pudong development failure rhetoric prevailed, but let us acquire a lot of building properties, has established a property company, a total of 9 buildings, wholly acquired 7 buildings. ”

"Oh, Mr. Sun, this efficiency is so high, so many things have been done in less than half a month?" Although I have known the results for a long time, these are all to help me make a lot of money in the future, and I can't help but praise Sun Wei when I hear it again.

"Or BOSS, your support is strong, so many funds arrived immediately, so that the Modu government can see our determination and strength, it can be said that the government has made a great effort, without the strong support of the government, we would not be so smooth. ”

"Hehe, working in Huaxia, especially in the face of such a large-scale undertaking, if you don't have the support of the government, you can't do it. Li Feng replied with a laugh.

......

By the way, Tomson's Mr. Tang thinks that with Lujiazui becoming a domestic financial center, and Lujiazui's geographical location is very superior, he thinks that the Lujiazui River is a very suitable place for top business people to live.

In the magic capital and even the whole country like such a high-end large house, in the face of the top business people of the high-rise luxury housing market, there is still a blank in the country, put forward a proposal to cooperate with us to develop, ask us if we are interested?"

Hearing Sun Wei's proposal about Tang Junnian later, Li Feng's eyes couldn't help but light up, I damn it, isn't this the concept of the famous 'Tomson Yipin' in later generations, it seems that people have such ideas now, but they haven't started it yet.

"Oh, I know, I don't have any ideas for the time being, after all, the commercial occupancy rate in Lujiazui is so low now, because the financial crisis has caused investors to gather funds and withdraw their capital, and the domestic real estate industry has not yet begun to explode, I personally think it is not the right time.

However, Mr. Tang's concept is not bad, and perhaps it will be the right time when Lujiazui truly becomes a veritable domestic financial center. ”

"Well, I think so, at least for now, it's going to be hard to sell. ”

"Okay, I'll contact Tomson and ask him to put this project on hold for the time being, and come back in a few years. ”

......

"Understood, I will also contact that side, the general situation over there is such a thing, Mr. Chen of Dahua at the Super Brand Plaza has begun to hand over, and then said that it will be changed to 'Dahua Plaza'.

Including the financial center project, basically the final transfer procedures remain, and we have also contacted the original construction unit to confirm, signed the expected contract, and waited for us to officially confirm with the original builder before resuming work. ”

The two had an exchange about the progress of the project in the magic capital, which gave Li Feng a more detailed understanding and made Li Feng very satisfied.

"OK, then you can let the following people do it a little bit next, the courtyard tourism hotel project here is about to be officially launched, do you have any publicity plans and implementation plans?"

I have to say that after more than half a year of integration, a part of the courtyard houses in the area was selected for renovation and decoration, which is basically a rough idea, and then it will face business problems.

"BOSS, our definition here is the retro nostalgic style, let people understand the history of the courtyard in Beijing, etc., combined with the celebrity effect, appropriate publicity, and cooperation with travel agencies in the capital, etc., through such a program, as soon as possible to promote our courtyard travel hotel model in the capital. ”

......

"How are all the preparations for the hotel?" asked the rare Li Feng with concern.

"The rest of the preparations have been completed, and now there is only the promotion, this time we will cooperate with several advertising companies to place a certain amount of advertising in major cities in China.

When the time comes, there will be a large-scale opening ceremony and cocktail party, including celebrities, supermodels, celebrities, etc., to make our new model of courtyard an instant hit. By the way, in terms of finding celebrities, supermodels, etc., you can need the support of BOSS. ”

"Tell me... How can you support it?"

"We all know that BOSS you have a world-class media group, and you have a deep influence in the field of fashion media, not to mention abroad, let's talk about domestic, I seem to remember that Gong Li is the spokesperson of Yves Saint Laurent.

I also heard that the model agency under the CAA-IMG Group has a deep cooperation with the new Silk Road model agency in China, if you can say hello to the BOSS, there are celebrities in the entertainment industry to participate, plus our exquisite courtyard hotel, it will be able to make a splash at that time. ”

"Okay, you have an idea, I naturally support it, when your whole plan comes out, give me a plan when the time comes, and I will arrange contact. Li Feng replied with a smile.

……

"The chairman, Mr. Sun, and the people from the advertising company are here. As he spoke, Sun Wei's assistant came in.

"Okay, Mr. Sun, you go get busy, I'll wait for your good news. ”

"Okay, I'll go and talk to someone from the advertising agency first. By the way, Secretary Liu, leave a copy of the information of the advertising company to the chairman. ”

"Okay. ”

“……”

Looking at the advertising bidding materials on the table, and the respectful farewell of the two of them, Li Feng couldn't help but shake his head and smiled, and then flipped through the information of the advertising company on the table.