047 Tripartite negotiations
What Wen Lan didn't tell Li Qing was that in fact, the reason why the proposal of "The Voice of Yanhuang" was passed so quickly was more related to the fact that Cool Video itself was holding its breath.
The Yanhuang vocal show has dominated the entire Chinese music market for so long, and it has also made many enemies. BOOM Video happens to be one of them.
As the country's largest online video content provider, it has not been able to obtain the online video broadcast authorization of "Yanhuang Vocal Music Show", which does not match its identity.
It wasn't that Cool Video didn't think about participating in the production of a talent show to challenge the dominance of Yanhuang vocal show, but in the end, these programs were as Vinland said, and they didn't make any waves in the end.
And Li Qing's "The Voice of Yanhuang" can be regarded as hitting the G-spot of Cool Video, which has such high efficiency.
In this era when the Internet is taking off, Internet companies like Cooler Video are really not short of money, and what they lack is this kind of excellent creativity and content.
Of course, this efficiency is also what Li Qing needs very much, a gentleman should take revenge, sooner rather than later, to catch up with this year's Yanhuang vocal music show to fight bayonets, you must get the investment as soon as possible, and put up the shelf first.
……
As Wen Lan expected, with both sides taking what they need, the communication with Li Qing was very smooth, except for one problem.
"Sister Wen, I don't have any opinion on this contract, after all, I am very grateful that Cool Video is willing to donate generously, except for two issues, first of all, the copyright of the voice is mine!"
No matter how grateful he is for the charcoal in the snow of Kule Video, Li Qing is unwilling to give away the copyright of The Voice.
In his former world, the copyright of The Voice is a super fragrant bun. There are so many countries in the world, and a random authorization is a big business of hundreds of millions of yuan, how can it be completely controlled by Kule Video.
"Copyright?" Wen Lan was stunned, this happened to be the place where she thought it was the most fine.
"I don't intend to hand over the copyright of The Voice to anyone, and I can make appropriate concessions in other aspects. For example, the advertising revenue of the first phase can be divided into more shares from my part to Kule Video. Of course, not giving copyright doesn't mean I'm going to cross the river and tear down the bridge. If the first season of The Voice is really popular as we hope, COOL Video can still give priority to participating in the subsequent production. Li Qing said very sincerely.
Cooperation is a process of bargaining, although Li Qing attaches so much importance to the copyright of the voice, but after all, she also wants to promote this cooperation as soon as possible, after thinking about it, she said: "Kule Video hopes to own the copyright of The Voice, mainly because it does not want other online video companies in the future to imitate the creativity of the Voice too easily, and obtain the online broadcast rights of the Voice." If these were included in the contract, the copyright requirements could be discussed. Of course, this is just my personal opinion, and it will eventually need to be discussed with the company's board of directors. ”
"Well, I have no opinion on the second COOL video person entering the production team, but I ask to have absolute control over the show, and I don't want a layman to command an insider during the production of the show. To put it bluntly, I am the person most familiar with "The Voice of Yanhuang". If I can give a fair opinion, I will listen, but if there is something that contradicts my opinion, I hope that the Kule side will not interfere with it. ”
"That's fine! You came up with the whole plan. In fact, the board of directors let our people join the production team, mainly to cultivate some of our own talents, mainly with a learning mentality. ”
"Okay, Sister Wen, I basically agree with the other conditions. Let's give us feedback first. But I want to remind you first, according to my budget, 50 million is not enough. ”
"I'll give you an account too, Kule Video is really not bad for money now, as long as the transcript you give next satisfies those bigwigs, the problem of funding is definitely not a problem!"
"Then why don't we talk about a tripartite agreement? Since you Kule Video are so confident in this show, why don't we come up with another agreement that can reassure the TV station?"
"Huh?!What do you mean?"
"Don't let them take any risks, of course, if "The Voice" becomes popular, they won't be able to enjoy the benefits after the explosion. Of course, this is for backup. ”
"Okay, let's talk about it, let's go back and talk to the board. ”
……
reached a cooperation intention with Kule Video, and Liu Pengcheng also came with good news.
His classmate, who served as the deputy secretary of Zhejiang Provincial Radio and Television Group, happened to come to Kyoto for a meeting with the director of Zhejiang Satellite TV under the group, so there is no need for Li Qing and Kule Video to go to Zhejiang Province.
……
Two days later, on the weekend, Liu Pengcheng organized a private dinner in a farmhouse on the outskirts of Beijing. It's not luxurious, but the food here is famous in Kyoto, and the environment is quiet, so it's perfect for conversation.
"This is the Li Qing I mentioned to you, Li Qing is my former classmate Secretary Zhang Ziheng, this is Director Yuan of Zhejiang Satellite TV. ”
"Secretary Zhang is good, Director Yuan is good!"
"You are Li Qing, hello, you are really young and promising! Lao Liu Ke has praised you as a flower!"
"The leader is falsely praised!"
"This is the representative of Cool Video who is fully responsible for "The Voice", Manager Wen. ”
"Hello two leaders!"
……
After some polite greetings, everyone sat down as guests and hosts.
Liu Pengcheng, as the host, took the lead in speaking and simply introduced the topic.
"Secretary Zhang, you should have read the plan I sent you, right?
"Haha, Lao Liu, I really don't know when your irritable temper will change! I haven't read your plan, and I'm not a professional? But I've transferred it to Director Yuan, so if you have any questions, talk to Director Yuan directly. Secretary Zhang directly pushed Director Yuan out.
The director of Zhejiang Provincial Satellite TV looked like a cultural person, with a pair of gold-wire glasses, and when he heard Secretary Zhang's words, he stroked the frame of the glasses slowly, and then said: "I have indeed read the "Voice" plan, and I have discussed it at the meeting, I have to say that this show is still very novel. However, some comrades raised doubts, and the questions were mainly focused on two points: First, let the instructor only listen to the voice and turn his back to the candidate; if the student's appearance conditions are not up to standard, will it arouse the audience's disgust? After all, the appearance of a celebrity is still very important. ”
"Secondly, if you only listen to the sound and do not require the music professionalism of the students at all, the value of such students will inevitably be greatly reduced, and whether they can attract the audience is really two words. ”
Hearing this question, Li Qing was a little speechless.
Sure enough, the old men of this world television station are still so old-fashioned in their thinking! The key is that the development of Internet entertainment is relatively slow, and it is estimated that they will not be able to change their aesthetics until the Internet grows for a while, right?
It's no wonder that the ratings of a Yanhuang vocal show can be proud of the entertainment industry.
"Director Yuan, that's the case, the two points you pointed out are the two signs that distinguish our program from other talent shows, of course, we have other innovations, but the blind audition stage tutor only listens to the voice is the essence of this show, we don't look at the appearance, regardless of the beauty or ugliness, just listen to the voice, give all people with music dreams a hope, this is the purpose of the program. ”
"I don't dare to be arrogant here to analyze whether the audience can accept this model, but I think it's worth betting on Zhejiang Satellite TV just for this innovation. I've seen it, Zhejiang Provincial Satellite TV has not broadcast similar talent shows, such as last year's fanfare "I am a singer", this talent show meets the two requirements you just mentioned, but the result? In the end, the response was mediocre, and the ratings were not even half of last year's "Yanhuang Vocal Music Show". This is still the case that the ratings of "Yanhuang Vocal Music Show" are declining year by year. ”
"I have already discussed with Kule Video, if Zhejiang Satellite TV is afraid of taking risks, in addition to the cooperation plan that we briefly talked about on the phone before, we can also provide a second set of plans. The pre-production TV station can be produced without paying money. We don't even need to spend money to buy out our shows. What your station needs to do, apply for a broadcast license, reserve a schedule for us, and cooperate with our publicity and distribution department to use the resources of the TV station itself to publicize, and we will pay the relevant expenses to the TV station, including the host's appearance fee, venue fees, all borne by us, and the advertising time before and after the broadcast of the program will also be bought out by Kule Video! Of course, if you choose this plan, if the program "The Voice" is popular, Zhejiang Satellite TV will not be able to get any income from this program, including advertising revenue. Of course, this condition is only limited to the first season of "The Voice". ”
"Ah?!" Director Yuan was stunned, there is such a good thing in this world?
How confident they must be!
It is equivalent to saying that Zhejiang Satellite TV does not have any risk at all, if the program fails, it will be a failed attempt at most, Zhejiang Satellite TV will only lose some prime time ratings, but it can still make money!
Didn't Li Qing say it? Borrowing all the resources of the TV station's platform, you can discount it, haven't you heard people say it? Even the advertising time before and after the program was bought with money.
And if "The Voice" can really be a hit, it will bring serious ratings to Zhejiang Satellite TV!
No matter how you calculate it, you can't lose money, and you can still sell Secretary Zhang a face, this business is done without psychological pressure!
"Do you really agree to this plan, Manager Wen?" asked Director Yuan, turning his head to Wen Lan.
Or seeing that Li Qing is a hairy boy after all, the plan given is too tempting, and Director Yuan is afraid that this is his mouth.
"Don't worry, I have already approved this plan with the top management, and the board of directors unanimously approved it, and we can sign a tripartite agreement at any time. It's just that you really don't think about our first plan? This plan is safe, but if "The Voice" goes viral, we make too much money, can you blame us?"
Hearing Wen Lan's words, Director Yuan smiled: "Haha, Manager Wen is so humorous, let's choose the second plan! You can rest assured, no matter how popular "The Voice" is, I guarantee that no one will be jealous of Zhejiang Satellite TV! We will sign a tripartite agreement when we turn around!"
"Then it's decided!Chief Yuan, I would like to toast you!" Wen Lan raised his glass.
"Hey, don't just respect me, and Secretary Zhang!"
"Haha, don't be respectful, let's just toast together, I wish you a happy cooperation!" Liu Pengcheng, who was in a good mood when he saw that things had contributed to it, also raised his glass.