Feng Yiping is a person who spits and nails, and he speaks very well, so he said that if he went to Fifth Avenue to have a look, it would really be just to look - plus take pictures.

When he arrived at Fifth Avenue, Feng Yiping realized the luxury of New York, a bullish city, on both sides of this road, skyscrapers one after another, all trying to compete with Tiangong, and these shops downstairs gathered famous brand stores from all over the United States and even the world.

In Jacob's words, "Famous brands from all over the world, almost all of them can be found on this street,"

"There are many museums on the street, such as the Metropolitan Museum of Art, do you want me to take you to see them?" Seeing that Feng Yiping had no intention of shopping, Jacob proposed.

Feng Yiping pretended to look at his watch, "I want to go, but to visit the Metropolitan Museum, it will take at least half a day, and when we have time later, we can just sit here," he said perfunctorily, pointing to an open-air café on the side of the road in front of him.

Visiting museums, he doesn't have that interest right now.

What he hated the most before was that when those people mentioned going abroad, they advertised which museums they went to, for example, when many people arrived in Paris, the first time they went to was either the Moulin Rouge or Avenue Montaigne, but the photos they posted to the outside must be the Louvre.

That's really boring, Feng Yiping doesn't want to advertise himself as such a person, since he is out to play, of course, he can come as comfortable as he wants, there is no need to pretend to go to a foreign country, mainly to accept art and culture.

…………

For the New York Economic Club, the original Feng Yiping had never heard of it at all, but this time after receiving the invitation, he read some information and found that this was really a very bullish club.

It was in 1907. Founded by the Wall Street Modern Bosses Club, it is a non-governmental organization that unites the global business and financial communities to discuss global economic development.

So its members, and the members of the Modern Bosses Club on Wall Street, have some overlap.

The Modern Owners Club of Wall Street, the name is both a grandiose and a vulgar club. What kind of existence is it? Its founders were the 24 stockbrokers who signed the Sycamore Tree Agreement, that is, the first broker owners club.

The club's affiliate committee, familiar to everyone, was first renamed the New York Stock Exchange Association, and in 1863, it was renamed the New York Stock Exchange.

So, cow it!

So. The New York Economic Club, from its origin, is an authentic second generation.

It's not just the rich second generation, because of the political and business flow system with American characteristics, this is known as the largest non-governmental club in the United States, and the relationship with the government is very close, it is said, throughout the sixties and seventies. It not only provided a lot of resources to put Kennedy on the presidency. He also had a strong say in the public policy at that time.

In addition to this, many times, it exists as the "third track" diplomatic arm of the United States.

Before the 90s, it mainly hosted speeches by leaders of various countries, not the president of the United States. Churchill, Thatcher, Gorbachev, Indira Gandhi...... , including Feng Yiping and their dean. Last April, I also gave a speech here.

It is also in recent years that a number of lectures from academics and business people have been held.

"As far as I know, you will be invited by our club, the first Chinese who is not a leader, and one of the youngest speakers ever to give a speech at the club,"

Julie has always regarded Feng Yiping as an ordinary young man, on the way to the club, she said to Feng Yiping, who had a somewhat dignified face, that she wanted him to be happy and relaxed, young people, don't they all like these honors?

But her words were useless, Feng Yi nodded indifferently, as if he didn't care about such an honor.

In fact, he already knew, cared about, and was excited, but now, he didn't have time to think about it.

He held the speech in his hand and quietly looked out of the car window, but in fact, his mind was not outside at all.

He has been secretly taking deep breaths, and once again in his mind, when he speaks, what kind of demeanor should he be at the beginning, what kind of speed and intonation, what actions should be done in the middle, the audience in the audience, and the people on the stage, how often should he watch it, in case he gets stuck, or says the wrong word, how to remedy .......

Whether it is for him personally, or for the Jiasheng Group, this is a very critical opportunity, and with his pride, there is no room for a little mistake.

The lecture was held in the club's theater-like hall, and I liked the simple and bright Feng Yiping, and I didn't like the place where the subject was a deep jujube red, the decoration was old-school luxury, and the lighting was dim.

But the rich people in the club obviously like such a place with a bit of history, and they are quite proud, Feng Yiping only has a guest and host.

As in China, the rostrum resembling a theater stage, in the center, is a lectern, with two rows of seats on each side, and naturally the big bulls of the club and some former government officials are seated.

After the chairman of the club concisely introduced Feng Yiping's identity and spoke highly of his book, the other lights in the entire hall were dimmed, and only this part of the stage was illuminated.

Feng Yiping, who was dressed in formal clothes, stood behind the podium with a smile amid everyone's applause, and looked at the audience in the audience, "Mr. President, gentlemen, ladies, seniors, good afternoon! Thank you very much Mr. Chairman for your evaluation of the humble work, and thank you very much for your support to me." ”

He felt that when he said these words, his throat was a little dry, and his voice was a little floating, so he picked up the mineral water and drank a big sip, no longer like before, with both hands clenched in front of him, but very relaxed to support both sides of the podium, and even the whole person leaned on the podium, with his right foot stretched out to the left side of his left foot, and only touched the ground with his toes.

"Speaking of which, my original intention in writing this book is to think about what to do in order to occupy a certain advantage in the competition with your enterprises, so that your enterprises can survive and develop to a certain extent.

In other words, my purpose in writing this book in the first place was to target the companies and people here who are my imaginary enemies. ”

At the beginning of this unique way, he said it with a smile, and the audience on and off the stage also listened with a smile, and among the 20 or so people on the stage, there were many people who laughed out loud.

I know this sounds a bit arrogant, but at that time, I was destitute, and I did think so, I was young, I lacked everything, but I didn't lack dreams and courage.

At that time, I thought, if I make fast food, how can I compete with my peers, how can I compete with Yum Group? If I make software, will Microsoft just drop a single hair and crush me to death?

If these problems are not thought through, when I start my business, I will not be steady, because I know that if the strategy is not clear, even if some achievements have been made temporarily, it will be temporary.

At that time, the more I thought about it, the more helpless I became, the more I thought about it, the more disappointed I became, and the more I thought about it, the more I lost confidence.

Because I have analyzed countless possibilities, but when I have achieved a certain amount of success, I still have no chance of winning when I am qualified to face everyone's company.

Because capital, whether tangible or intangible, cannot be compared with everyone.

But is it just giving up? It's an easy choice, but it's obviously not the right choice.

So, I thought about it, and then I happened to see some examples of people using it, and I was inspired by them, and finally had a general direction, that is, in the existing competitive market, that is, in the red sea mentioned in the book, I can't compete with everyone, so I can only find another way to find a new market.

In the process of starting a business, I not only explored and studied other examples, but also finally summed up the principles of the blue ocean strategy and how to create, formulate and implement the blue ocean strategy suitable for my company. ”

Today, those who bought tickets to listen to Feng Yiping's speech all have people with similar problems as him, although they are now much stronger than Feng Yiping when he first started his business, but in front of them, there are still mountains with more advantages in all aspects.

People have no foresight, there must be near-term worries, and the same is true for enterprises, so many listeners who are also worried about the future of the enterprise did not hesitate to applaud Feng Yiping, a person who is sympathetic to the same disease. (To be continued.) )