Chapter 161: Opening
To say that the effect of Hong Yanwu's trick is really good.
After gathering the six people, he inquired about the situation, and it was exactly as he expected.
The four men and two women who Mao recommended themselves, Zhu Zhenfan, Li Xiaodong, Zhang Shen, Huang Yong, Zhang Shuping and Wang Laizhen.
It's true that each family has its own difficulties, and they all come to deal with the difficulties because of practical economic difficulties.
Because of this, they are much softer in character than those who stay in the house.
Most people are a little restrained in their speech and behavior, revealing a little inferiority complex and lack of self-confidence.
But it's easier to manage.
It can be seen from the division of labor.
At first, Hong Yanwu wanted to respect their respective wishes.
But I didn't expect that under the question, almost everyone was afraid to show up and deal with people, and said that they wanted to stay in the factory to make sugar gourds.
This can only be arranged.
In Hong Yanwu's opinion, the girl's face is tender, careful, and patient, and it is just right to make sugar gourds.
Thick-skinned, energetic, and frost-resistant young men are more suitable for pedaling three wheels to sell goods outside.
So he made the decision and named Li Xiaodong, Zhang Shen, and Huang Yong, who were relatively strong, to run away.
Only Zhu Zhenfan, who was the youngest among the men and looked the most weak, was left to help the two girls learn to make sugar gourds.
But I didn't expect that arbitrariness is really more effective than democracy.
These people really only need orders, not reasons.
Not to mention having an opinion, I didn't even ask a word, so I honestly obeyed.
And follow the arrangement for them to work, and they are also obedient.
Whether it is for them to go to the production workshop to pick up materials according to the list and quantity, or to teach them how to pit the bunch of fruits.
They all did it meticulously.
The attitude is very serious, no one is pretentious, I am selling goods, I am making, I should do this, and I should not do that.
It can be seen that the right person was indeed chosen this time.
The children of the poor are in charge of the house at an early age.
Real life has taught them that people must bow their heads before they can survive reality.
Of course, since it is an inexperienced beginner, it is inevitable that many people will not be adapted.
Like Li Xiaodong, he has a rough temperament and is not careful enough to work.
When he was pitting the bunch fruit, he didn't pay attention, and actually made a deep cut with his hand.
I bled a lot, and I went to the infirmary to bandage the wound, and it hurt so much that I was sucking it up.
As for the real division of labor in the afternoon, the two girls also encountered problems with Chen Liquan to learn production.
Because although the women's minds are careful enough, Hong Yanwu also specified the proportion and amount of sugar water, and accurately determined the boiling time of the fire.
These have allowed them to avoid detours and get started quickly in boiling sugar.
But when it comes to dipping the gourd, it still needs a certain amount of guts.
But the two girls were timid, and as soon as the sugar boiled, the two of them were afraid.
This fear will shake the hand, and the sugar dipped in the hand will be uneven, and it will even splash on the hand.
In the end, they had no choice but to let them continue to practice with gloves.
It was really embarrassing to see these two girls squeaking and screaming, and holding on with courage and courage.
What's more, even the young men who followed Hong Yanwu to the gate of the Forbidden City and learned to set up stalls and sell goods were still uncomfortable when they went into battle.
They are not afraid of the long way, nor are they afraid of the cold, the key is that they have never sold anything, and no one can wipe off their face.
In front of the tricycle full of sugar gourds, a few of them searched around like thieves, for fear of running into acquaintances.
Whoever is the turn to try the ba, let alone shouting, the customer takes the initiative to ask the price and blushes, and he can't say it.
Especially for fear of meeting foreigners, as soon as people open their teeth in English, they immediately get dizzy.
I can't even let out a fart when I shiver, and the whole three pieces of "pestle nest" waste snacks.
(Note: Pestle Wozi, the local language of Beijing.) It means that he is afraid of seeing the living, he is shy when he sees the living, and he is not good at dealing with people other than acquaintances. It also has the meaning of being horizontal. )
In the end, Hong Yanwu went to the simple kiosk of tourist goods on the side and asked for the woolen hat with the "kitchen knife", which solved this problem.
Dare to love this is the pullover hat that has just become popular this winter, and when you wear it, you will reveal a pair of eyes, and you can't see your face.
Isn't that unrecognizable?
In this way, these boys took turns to put on this hat and practice.
It's all barely enough, and I'm embarrassed to greet people.
However, it must also be said that this sin of poverty and tossing is not in vain, because there is indeed a reward for paying.
Even if he is so hard-headed to learn from Hong Yanwu, he is so stumbling and selling.
This afternoon, within three hours, the cart of rock sugar gourds made by Hong Yanwu and Chen Liquan yesterday was also sold out.
There are more than 200 strings, which is really popular in the market.
What's even better is that their things are still expensive.
The sugar gourds sold by ordinary people are either one and a half cents, or a price of one and eight cents, and they can't even reach two cents.
But they don't, they really dare to open their teeth.
Seven fruits of the "red in the mountains", they dared to sell three cents.
The stuffed "toad spit honey" sells for four cents, and the "Baibao Yam" with various nuts is the most expensive, selling for five cents.
This was definitely a sky-high price at the time.
If you ask the people how they feel, I'm afraid it's similar to what Zhao Lirong said in the sketch "Part-time Job Adventure".
It's black, it's so dark!
But he's so hot!
Why?
There are many reasons for this.
First of all, I have to say what is the Forbidden City?
It is an iconic tourist attraction in the capital.
Almost all foreigners who come to the capital have to make a trip here.
In addition, there are also tourists coming to Beijing from all over the country.
After these people have finished paying their respects to Tiananmen Square, they have to come here.
You know, in fact, these two kinds of people have rich wallets and are greedy for freshness.
Moreover, information was blocked and logistics were not developed at that time.
Things like sugar gourds, which are specialties of the north, have never been seen in the south.
Isn't it easy to take the money out of their pockets?
But unlicensed traders can't do business here.
As for the state-run units, they are reluctant to use this brain.
This also makes this a commercial treasure exclusive to Hong Yanwu and them.
There are big fat sheep everywhere, the consumption level is different, and there is no competition.
So the price starts from the ground, of course, it has to be sold more expensive.
In this case, wouldn't it be a fool to take the road of small profits and quick turnover?
Secondly, the thing is really good, and it is genuine.
It's not as unworthy as Gong Hanlin's sale of one hundred and eighty glasses of palace jade liquor.
You must know that in this year, material control has just opened the way, and the country's fingers are limited.
Like Changping, Huairou and Miyun, these hawthorn and mountain red production areas.
Every year, new fruits and good fruits are still given priority to supply state-owned food factories.
Rock sugar is a material that is forcibly allocated by the state and purchased and sold in a unified manner.
Therefore, like the raw materials for ordinary people to make sugar gourds, they can only rely on the small fruits left over after selling them to food factories, and they can't find rock sugar.
This is a grade difference in cost.
Calculate the cost at the specific price at that time.
Nine cents a pound of sugar, nine cents and eighty-one pounds of rock sugar, and high-quality mountain red three cents and seventy-one pounds.
What is really made, Hong Yanwu's "red in the mountains" cost almost a dime.
Ordinary people can be reduced to eight or nine cents.
And this cost gap is not created out of thin air, but must be reflected in quality.
The common people lack good raw materials, and they want to sell them cheaply.
What kind of grade can it be talked about, what kind of exquisiteness.
As long as it's in the form of a sugar gourd, someone can buy it.
Hong Yanwu: Their stuff is different.
The fruit was large, plump, bright, sugary, crystal clear, and radiant.
The taste is authentic or not, just by virtue of this appearance, just looking at it is so tempting, it is already mouthwatering enough.
As the old saying goes, goods sell for a skin, which is an eternal truth.
People not only judge people by their appearance, but also love to judge things by their appearance, and the more beautiful things are, the easier it is to gain the favor of customers.
And in the end, based on this truth, Hong Yanwu also dug into the details at a deep level and made a full range of packaging.
He has a total of three moves.
First, it is a uniform dress.
Hong Yanwu brought people out, and the clothes were all from the warehouse of the administrative department, and the food operation workshop work clothes were just received.
The white jacket and white hat are all new.
This is worn on the body, worn on the head, although the cotton coat on the outside is not the same.
But with the open placket, revealing the white color inside, and the hat on the head, you can already identify yourself.
With a transparent posture, it's not a wild road.
Second, this tricycle is modified enough.
The white wooden frame inlaid with glass was wiped clean and shiny.
In addition, the tightness of the food storage space is successfully guaranteed.
You have to open the glass door from the back to avoid the wind and sand.
That's not all, there are still words on it.
Above the large glass on the front of the tricycle, there is a polar bear factory logo on the top, and on the right is the words "state-owned - rock sugar gourd".
Below is Chen Liquan's translation of Sugar Gourd's English, "sugar-coated has on a stick".
Then on the left and right sides, the Chinese transliteration, "Bing Tang Hu Lu", was also pasted according to Hong Yanwu's meaning.
It's all in white lettering.
It not only makes Chinese people feel foreign at a glance, but also allows foreigners to understand what they are selling at a glance.
As for worrying about whether the white color is not eye-catching enough, there is really no need.
Because the white characters are actually quite prominent in a complex environment.
And it goes well with white wooden frames, white clothes, and clear glass.
It can not only add a sense of cleanliness, but also set off the red sugar gourd in the car more eye-catching.
On the other hand, if you really use red words like most people, it is not only vulgar, but also dark.
It is more confused with the color of the sugar gourd in the car, but it is not easy to distinguish.
Third, it is the details in the car, which are also in place.
The sugar gourds available for sale are all served on large square plates made of white enamel.
There are a total of five plates, three plates of common varieties, and one plate of each of the two suits.
On the right hand side of the seller, Hong Yanwu also deliberately placed a plug board of thirty strings of sugar gourds.
The three varieties are inserted in three columns, and on each of them, a price sign is hung.
“0.30 YUAN”、“0.40YUAN”、“0.50YUAN”。
Needless to say, this is also for the convenience of foreigners to make choices.
Finally, behind the plug board, there are trays, clips, water bowls and brown paper bags for pick-up.
This is also the place that Chinese people are most likely to ignore back then.
You must know that it is taboo to touch food directly with your hands. But our people tend to forget this.
If you are particular about it, you also know that you have to get a piece of straw paper to take the goods in your hand, and if you don't pay attention to it, you can take it directly.
And for things like sugar gourds, it's easy to get stuck to the straw paper again.
Therefore, Hong Yanwu has made hard rules and procedures in this regard.
The sugar gourds had to be clamped with clips and placed in these simple kraft paper bags that were custom-made by street factories.
Then the clamp is passed through the water and placed in the tray.
In this way, it not only makes customers feel at ease and comfortable, but also makes it convenient for customers to carry this food.
Think about it, it's planned from the inside out.
What does that make people feel when they look at it?
Although it is not as good as the standard of any international chain, the republic at this time is professional enough, hygienic enough, and strong enough to stand out from the crowd.
So don't talk about foreigners, Chinese people love to come here.
Then wait until you finish buying it and try it again, and it's even more!
In the sub-zero outdoor temperature, the syrup wrapped in the rock sugar gourd almost froze into the shape of ice edges.
It's hard to tell if it's ice or sugar.
Just when the mouth and tongue feel cold, the sour taste of the fresh hawthorn wrapped in rock sugar penetrates the heart, which will give people a strong stimulation.
No one can refuse the mystery of all the flavors revealed by this thing......
That's it, that's one by one.
Men and women, young and old, as long as they take a bite, they will have a warm smile on their faces.
There was a southern couple who had bought a bunch and left.
But I came back within five minutes, saying that it was so delicious after tasting it, and I came back to buy a few skewers to take away.
Foreigners are even more exaggerated, a Soviet old man who knows a little Chinese, tasted a string here, and became out of control.
I actually ate seven skewers in one go, and I tasted all three varieties before I stopped eating.
Before leaving, he took three strings with him, saying that he wanted to bring it to "Zhina" (Russian, wife) to taste.
Such praise and such a response naturally make the faces of the sellers shine.
So gradually, the few young men brought by Hong Yanwu gradually let go.
They were no longer stunned, but became active and loved Zhang Luo.
Therefore, good goods can also bring people a sense of honor.
In short, on the first day of opening, Hong Yanwu made their rock sugar gourd, the most primitive and traditional candy.
As the most vivid poetry in the winter of the capital, as a special snack of the capital with a real aesthetic sense.
It was an instant hit and conquered the hearts of many compatriots from other places and international friends.
This string of fiery reds beating in the cold and windy world not only satisfies people's eyes.
It is better to freeze your hands, but also to be full of intoxication, and take it to show off the market.
It even makes people think that it is a blessing to look at it, and it has become a weapon to trigger a high return rate.
But what is even more evocative is the blessing it brings to people's mouths.
It's an unimaginably crisp, fresh fruity flavor wrapped in rock sugar, and a heartfelt sweet and sour taste.
All of them are so that those who have tasted them cannot refuse and cannot forget.
Don't ask, just the people who bought these rock sugar gourds today.
It doesn't matter what country or place they are.
In the future, when they reminisce about the capital, they will definitely remember this profound experience and remember the strong Beijing flavor revealed in this snack.
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