Chapter 1538: Taking Root and Sprouting
Hao Jun opened his mouth wide, yawned, and looked at Xi Guanghui who was performing passionately in front of him with some boredom, it's a pity that this guy doesn't go to be an orator, he doesn't have much knowledge, his eloquence is good, he is estimated to be quite able to fool people, otherwise, it is definitely a promising choice.
This was a rather solemn meeting held in the conference room of Xinlei Group headquarters in Xingcheng, where Cinda Advertising presented their advertising concepts and preliminary design plans to a group of executives and specific persons in charge of Xinlei, rather than being as hasty as Zhu Dehua had seen it before.
As for why he is here? Naturally, he was brought in by Dongfang Jing, who listened to him with great interest.
Hao Jun habitually drooped his eyelids, and couldn't help but start to have some broken thoughts in his heart, why did he become busier when the TV series stopped filming, he had just escaped from Teacher Wu Xiao's "earnest" gaze, and he was tired because of this guy next to him!
Of course, he is just slandering in his heart, and there is nowhere to reason, this is the road he has paved for himself, even if he has tears in his eyes, he has to go on.
Hehe, it's heavy to say so.
He and Dongfang Jing just sat in the corner, as unrelated figures who were not in the plan, Xinlei Group did not pay much attention, even if they knew that these two might appear in their company's latest huge investment advertisement.
Dongfang Jing did not show off the inscrutable relationship between him and Andy Chu, or his possible deep background to achieve the privilege of being treated differently, at least in his heart, all this was still a "secret" to Hao Jun.
At the end of the two sides of the conference table sat the main staff of the planning department and the publicity department of Xinlei Group, all in suits and leather shoes, with solemn faces, listening to Xi Guanghui's eloquent conversation, and from time to time taking a pen to record it on the notepad in front of him.
Zhu Dehua sat on the main seat of the conference table, and at this moment he had slid the chair to the side, he leaned sideways, listening carefully to Xi Guanghui's speech, and it could be seen that the boss was also very serious.
Naturally, the people under his hands did not dare to slack off.
The atmosphere was both serious and formal.
Hao Junhui can't help but compare Xinlei Group and Longteng Group, some gaps, reflected in small places, but it is also obvious, the same two private group enterprises, why Xinlei Group can overwhelm Longteng Group, and under the leadership of Zhu Dehua, it is not unreasonable.
At least, when Hao Jun participated in the internal meetings of Longteng Group many times, he didn't see this kind of serious and solemn atmosphere, more of a loose and unenergetic atmosphere.
Fortunately, this is gradually changing.
Hao Jun's eyes fell on Liu Qinyan and Director Wu, who were sitting not far away from Zhu Dehua's hands, as if sensing Hao Jun's gaze, Liu Qinyan and Director Wu actually looked up one after another, and nodded slightly at him.
"Why are you two nodding at me! I'm an unrelated person!" Hao Jun screamed in his heart, lowered his head and continued to doze off, these two have a good mentality, after all, Dongfang Jing, the guy who sings the leading role, has stolen their limelight, and may even be the future.
Liu Qinyan and Director Wu didn't understand Hao Jun's thoughts, but at this moment, they glanced at each other, looked sideways at Xi Guanghui, and each other pursed their lips at the same moment, and a bit of determination flashed on their faces.
Xi Guanghui spitted all over the place, just like he was in the conference room in Xinda, and this small area of attention also made him as excited as a stimulant.
But the advertising plan he submitted was not satisfactory, in the eyes of the professionals of Xinlei Group, there is no new selling point, you know, this time the advertisement, but there is a big difference from the previous advertising of Xinlei Group.
Xinlei Group has spent 50 million yuan on advertising space alone, and naturally will not be reluctant to spend money on the investment in advertising programs, and the requirements for advertising are also excellence, otherwise, the company's senior management, publicity and planning department Many key figures will not gather in this office to listen to a small company's plan.
Xi Guanghui spoke for half an hour before he stopped.
Zhu Dehua's face was calm, he couldn't see his inner attitude and intentions, seeing that Xi Guanghui finished speaking, he just turned his chair around, looked at his capable subordinates, and said: "Okay, Xinda's advertising plan has been preliminarily finished, you can talk about your opinions on this, or if you have any questions, you can also put forward, ask Xiao Xi, let him answer in detail!"
When Hao Jun heard this, his heart was secretly moved, and sure enough, as he guessed in his heart, Zhu Dehua's advertisement this time was not as casual and distinct as he had shown before, even if Dongfang Jing had face, he was afraid that this face would not be worth as much as 50 million.
Hao Jun glanced sideways at Dongfang Jing, and said in his heart: This guy takes himself too seriously!
As soon as Zhu Dehua's words fell, there was a sound of ear-to-ear exchange in the conference room, and a middle-aged man about forty years old stood up first, seeing that he was sitting quite close to Zhu Dehua, thinking that he was one of the core figures of Xinlei Group.
"Mr. Zhu, then let me talk about my opinion first!"
Zhu Dehua straightened the chair, rested his hands on the table, and looked like he was listening carefully, "You speak!"
At this time, he began to show his demeanor as the helmsman of Xinlei Group.
"I think this time the advertising is different from the previous advertising style of our group, the main purpose is to improve the attractiveness and selling point of new products, but at the same time, it is also necessary to enhance the popularity of our group company to a certain extent......
"Oh, how do you say it?" As soon as he talked about the popularity of the group company, Zhu Dehua was immediately interested.
"Mr. Zhu, the new series of products is our main product in the next year, I think we can closely link the characteristics of the new product with the group culture, and show the company's elements in a multi-faceted way, the plan of Xinda Advertising Company is too focused on the product itself, and the selling point is not clear enough, this Mr. Xi, I must have not tasted our company's new products, right?"
Xi Guanghui was stunned, of course he had not tasted the new series of drinks of Xinlei Group, and even this advertising plan itself was not planned and designed by him, he just stole the fruits of Xinda Advertising Company's labor.
He didn't know how to respond to the person in front of him for a moment.
Without waiting for him to answer, someone had already stood up, "Mr. Zhu, I don't agree with Minister An's point of view, the name of the new series of products is crowned with the word 'Xinlei', so there is no such state as the product and the company are extracted, I think the first point of advertising is to focus on the promotion of product characteristics, attract customers, and the sales of products will go up, and our group will certainly be known by more people!" However, I agree with Minister An on the interpretation of our company's products in this advertisement, and we have not discovered the characteristics of our new series of products, and the advertising words lack enough novelty!"
Next, some people continued to express their views on the advertising plan introduced by Xi Guanghui, and the majority of people criticized it, and the people who supported it were relatively minority.
Some people also pointed out that the specific shooting plan of the advertisement used too many human images, and the design of the theme definition of pure first love was also turned upside down, which would cover up the characteristics of the product itself.
Zhu Dehua raised his eyebrows and said with a smile: "It seems that everyone has very high requirements for advertising this time, very good, Mr. Xi, what do you think of these opinions?"