135 The emergence of a media empire

"Morning, grandfather, uncle. Early in the morning, Li Feng got up and went downstairs, and saw Uncle Wang and his grandfather Li Xinghua playing chess.

"Old woman, Xiao Feng is up, you can have breakfast. Grandfather Li Xinghua was still playing chess with Uncle Wang, and he looked up and shouted.

"Ah, grandpa, wait a minute, I'll exercise first, it's all a habit. ”

Next, when I got to the gym to exercise, naturally, it was almost 9 o'clock after a trip.

Today is Halloween, and most of the United States is on holiday, but unfortunately I received a call from Bill's Wilbe yesterday, saying that there was news from Blizzard Entertainment that I asked to inquire last time, and I need to discuss it.

"Grandpa, grandma, then I'm going to the company, if you're bored at home, you can take someone to the street. Li Feng said to the two old men.

"Go ahead, watch out on the road, and leave us alone. The two old men then said happily.

The two old men are really nervous about this grandson who suddenly appeared now, I heard that they are all off today, and they have to go to the company to talk about things, the old lady shouted, they are all busy on vacation or something, and the little grandson is really hard.

If the old lady's words were heard by Li Feng's subordinates, it was estimated that she would vomit blood, but the two of them didn't know that their good grandson was a rare trip to the company, too lazy to mess up, playing every day, picking up girls, and completely throwing off the shopkeeper.

Bidding farewell to his family, Li Feng and his entourage drove out of the manor towards the company.

To be honest, Li Feng still handled the sudden appearance of a pair of old people, and it feels good to have a grandparent in his previous life.

......

"Zach, Bill, Happy Halloween. ”

"BOSS, the company is on holiday today, there are few people, after the morning is over, everyone can take a holiday. Bill Wilbe replied with a smile.

"Okay, in that case, let's make a long story short and get to the point, Bill, you can talk about the situation. ”

"Yes, boss, Blizzard Entertainment was acquired last year, and the founders only have a small stake.

However, we contacted Davidson Company, the publisher that acquired Blizzard Entertainment, and although they are optimistic about Blizzard, it is only an investment, and we can buy the equity again, but it is a matter of price. ”

"In other words, Blizzard Entertainment can buy it directly, it's just a matter of price?" Li Feng confirmed with a smile.

"That's true," Bill nodded in confirmation.

"In that case, Bill will wait for the holiday to be over, let the office cooperate with you, go talk to them, and completely control Blizzard Entertainment in your hands.

This is related to our entertainment media strategic plan, in the future, my entertainment media group will be a collection of traditional media, Internet, movies, comics, animation, game entertainment integration, Blizzard is an important part of game entertainment.

Also, since Bill talked about the media group, what is the current situation of Marvel, which is concerned?" Li Feng paid attention to Marvel again and asked with a smile.

What Li Feng didn't know was that Davidson later sold Blizzard Entertainment to the French Diwan Group, and although Blizzard was very successful in game creation, it was ill-fated and was sold several times.

......

"Boss, Marvel's stock price is getting lower and lower, debt-ridden, and the management and the board of directors are full of contradictions, and several major shareholders are also fighting for power and profit because of Marvel's equity issues, so it can be said that Marvel is over. Bill Wilbe replied with a smile.

"It's the best, what I value is those comic copyrights, and the copyrights of thousands of Marvel comic characters are valuable. Stay tuned, don't let people cut off their beards, Marvel I am determined to win. Li Feng said with his confirmation again.

"No problem, the boss will be in charge as the savior of Marvel at that time, and we have already contacted several management personnel, and we know a lot of information about Marvel from their mouths. ”

"And what's going on with the last Barrydil?"

"That's exactly what I'm going to tell you, BOSS, you see this is a business plan sent by Barry Diller, who should want to focus on acquisitions, mergers and acquisitions, and combine some small TV networks to eventually form a point that can compete with several old media.

However, BOSS, I'm not very optimistic, the basic pattern has been formed in the traditional TV media industry, and it is difficult to get involved.

However, according to Barry Diller's methods and his shrewd business acumen, at least such an investment will not lose money, and as for whether it can be developed, no one knows, and I am not very optimistic about it. ”

"According to your thoughts, at least you won't lose money, right?" Li Feng replied with a smile after listening to Bill Weilbei's opinion.

"Yes, although I am not optimistic about his business plan, but these small TV networks are ready-made anyway, and although they cannot reach the point of shaking the traditional major TV networks through integration, at least they will not lose money. ”

......

"If it's a risk-free investment, why not invest, if you really let Barry Dile do it, then you will make a lot of money.

Well, Bill, I won't go into the details, I just want the result, and since Barry Dille is so confident, then I'll work with him.

I am a major shareholder in terms of funds, let him be a business manager and a small shareholder, and you can tell him on my behalf that I will support him financially, and I don't care how the company operates, and I will completely delegate power, hoping to give me a good news.

Of course, there is still some necessary financial supervision. ”

After Li Feng finished speaking, he thought for a while, then picked up the phone and dialed Barry Diller's phone.

"Hi Barry, I'm St. John Lee. ”

"Yes, I read your business plan, I am very interested, in principle, I agree to invest with you in partnership, I will completely leave the operation of the business to you, as for the details, I will send someone to discuss with you in detail.

OK, then so be it, I'll wait for the results, wait for the next official agreement, let's have a drink, bye-bye. ”

......

Although Li Feng knew that Barry Diller would succeed in the end, he did not know that Barry Diller's next investment was indeed as Bill Willibe expected.

Since 95, through a series of acquisitions, mergers and acquisitions of small TV networks, Internet websites, and then through integration, although it is also a small achievement.

However, Barry Diller's actions were ridiculed by many Hollywood peers, saying that Barry Diller was completely depraved.

After integrating resources, it should be said to be a success purely in terms of asset value, but at the same time, it was also found that there was really no way to leverage the traditional TV networks.

However, Barry Diller discovered the prospect of Internet e-commerce, and immediately entered the field of e-commerce in an all-round way.

Based on the original home shopping network, Barry Diller has made a series of crazy mergers and acquisitions worth about $7 billion, acquiring most of the websites involved in all aspects of Internet life on the American Internet.

From 98 to 03, in just 5 years, Barry Diller's network media has completely gained a foothold, and it has become the control of a media group with a market value of tens of billions, and he is worth more than 10 or 2 billion super-rich, staging a good drama of salted fish turning over.

......

This stems from the not-so-complicated idea that in markets where no one has a stable leadership, the power of Internet middlemen is growing, and the Internet has taken power away from suppliers and into the hands of consumers, and if you can manage that demand, you will naturally gain an advantage. This is Barry Diller's understanding of Internet e-commerce.

In Diller's view, tourism, real estate and regional entertainment are among the "markets where no one can lead the situation steadily".

With the rapid growth of the Internet in the past, Interactive has become the world's largest consumer e-commerce service provider.

Not only that, but it even surpasses the most famous troika in the online world for years. It ended fiscal 2003 with revenues of $6.33 billion, compared to $1.63 billion, $2.17 billion and $5.26 billion for Yahoo, eBay and Amazon, respectively.

Of course, these are too new to Li Feng, but as long as he recognizes Barry Diller.

In fact, Li Feng invested in Barry Diller, anyway, he knew in his memory that he later became a super-rich man, and the media group he controlled had a market value of tens of billions, which must be a value-added investment.