It wasn't until almost 11 o'clock local time that Li Feng finally met Wang Siqing and Tom Ford in the presidential suite of the Shilla Hotel, and similarly, there was a manager in charge of acquisition and investment, who was pulled from Tianya.

"BOSS, I'm finally seeing you!" Tom Ford couldn't help but complain when they first met.

"Haha... Tom, I don't trust you, I've been following you, Yves Saint Laurent has been doing so well under your leadership, and I've heard that your personal brand of makeup is selling like crazy this year, so I have to congratulate you. Li Feng smiled and hugged him.

Naturally, Li Feng hugged him gently and immediately let go, after all, Li Feng knew that he was a world-famous gay brother.

"Thank you! I would also like to thank BOSS for your full support, I didn't expect TF to be so popular. Tom Ford, the fashion golden boy, replied suddenly.

"Come, let me introduce you to you, this is my partner in South Korea, Miss Lee Boo Jin of Samsung Group, Coincidentally, the Shilla Hotel Lee Fu Zhen has luxury duty-free shops all over Korea, and Yves Saint Laurent can be said to be a reluctant partner. Li Feng smiled and introduced Tom and his party.

Hearing that it was Samsung's Li Fuzhen, everyone was a little surprised in their hearts, after all, the group present was considered a top talent, and the weight of Samsung was naturally heard of and even very familiar.

After some greetings, under the leadership of Li Fuzhen, everyone went to the executive lounge on the 23rd floor together, asked for a large box and sat down, ready to experience the level of a three-star Michelin chef.

……

"BOSS, this is the information we have obtained about Gucci's results and collection belts in the past 20 days, you see. ”

After dinner, in the South Presidential Suite of the Shilla Hotel, Li Feng took his two daughters, Li Fuzhen and Wang Siqing, as well as Tom Ford, who is now the head of the Saint Laurent family, and a stockbroking manager of Tianya Investment Company named Bill Mayer.

"Bill, I've heard of you, Bill Weili Bei and Shanquan Li have mentioned you to me before, saying that you are responsible for the target acquisition project I gave you before, right?" Li Feng said with a smile to the middle-aged man in his 30s who had bowed his head prematurely.

"BOSS, yes, when I heard from Bill and Shanquan Li that you were going to buy these companies, I volunteered, mainly because I was interested in these luxury brands and had done research for many years.

I think the global economy will be in a stage of rapid growth in the future, especially the rise of the economy dominated by China, the rise of the economy will inevitably be accompanied by the upgrading of the consumer market, so in the future, I think these luxury goods will win the opportunity for rapid development in Asia. ”

"Well, Bill, I agree with you as well, and that's why I got into the luxury industry, in addition to being able to make me a decent profit, it's also important.

When the global economy is developing rapidly, especially in those countries with safe and stable economies, fashion brands are still very attractive, and fashion is always linked to the entertainment industry, and for the field of media and publicity, it can stand at the top of the industry. ”

"Yes, BOSS, your point of view is great!" Listening to Li Feng's words, the manager of the investment company who loves luxury goods couldn't help but light up and exclaimed loudly.

"Haha... Alright, Bill, don't pour me into the soup, tell me what you've learned during this time. Li Feng replied with a laugh, and flipped through the documents in his hand as he spoke.

……

"OK, this time we mainly chose Gucci as a fashion brand for the first stage, and I think most people will be familiar with Gucci, although this company has nothing to do with the Gucci family anymore. ”

Yes, many people may still think that Gucci is the brand of the Gucci family, after the struggle of the second generation of the family, brothers and nephews, uncles and nephews, etc., until now the Gucci brand has nothing to do with the Gucci family. In the 7th and 80s, the Gucci family ushered in three generations of successors, but this was a loser, and this loser was eventually killed by his ex-wife who bought a murderer, resulting in the famous "buying a murderer".

Of course, Li Feng also knew that there was a famous sentence in later generations that came from the mouth of the divorced ex-wife who bought the murder husband of this ruined son, that is, 'I'd rather sit in a Rolls-Royce and cry than sit in a bicycle and laugh.' Isn't it very familiar, in the blind date show of the later generations, it was changed to a BMW car.

It was also at this time that a Bahrain-registered investment firm acquired 100% of Gucci in two separate installments in '93 and '95.

At that time, the investment company poached Tom Ford, the fashion golden boy, to Gucci and made Tom the creative director, thus ushering in Gucci's recovery since the 90s.

The company is just an investment company, like most investment firms on Wall Street, looking for companies that are in trouble, buying them and then looking to go public and sell them for a decent profit, which is probably a common trick used by investment companies.

When the investment company took full control of Gucci with full 100% control, it listed Gucci in the Netherlands and the United States, with Gucci owning 49% of Gucci in the Dutch stock market and 51% of the U.S. stock market. People don't worry about others coming to buy, anyway, if they buy according to the stock price, it won't be a loss for the investment company.

In other words, if you want to buy Gucci, it is actually a very easy thing to do, as long as you have enough cash to directly control Gucci through the stock market.

……

Seeing that everyone was paying attention to their own words while flipping through the information in their hands, Bill couldn't help but say: "We took advantage of the loopholes in the stock markets of the two places, as long as one institution held no more than 5% of the shares of the listed company, and did not need to report, now we have almost controlled 35% of the shares through seven separate funds of offshore companies.

Of course, most of the outstanding shares in the market have been absorbed, and the 35% stake only costs less than $900 million, so it is possible to buy Gucci at such a low price, thanks to Tom, who cooperated with BOSS to buy Saint Laurent, Gucci's stock fell sharply.

After all, Gucci's market capitalization is still too small for many people to pay attention to, and I think that no one knows about Gucci except for the professional institutions that invest in Gucci, including the current management of Gucci. ”

"So many?" everyone replied in surprise when they heard Bill's words.

"That's a lot, but now if we want to take it over, maybe it's going to be exposed, and it's almost at the tipping point, so now we're facing a couple of questions, one of which is whether we need to do that with the shares that we control, we can send a representative to the Gucci board of directors, we can get three seats on the board.

Second, whether it is necessary to continue to acquire Gucci shares in the market, and if so, the next share price may exceed the previous purchase price, and face Gucci countermeasures, such as issuing additional shares to dilute our shares.

So, it seems that the next step is to reach out to Gucci Group management and the major shareholders anyway. Bill Maier said eloquently.

……

Li Feng knows that the next time to make his own decision, whether to continue to quietly acquire or directly indicate a forced acquisition, if you want to quietly acquire, then the time will be extended indefinitely, and directly indicate that you want to acquire, it may make the current management and shareholders oppose and increase the difficulty of acquisition.

"In this way, first put the acquired shares under the Saint Laurent company, and then show our attitude, of course, we should not relax in the stock market, continue to acquire, and see how people react. Li Feng thought for a moment and said to everyone with a smile.

Li Feng decided to take a two-pronged approach, in case he asked people to inquire and people directly expressed their willingness to be acquired, that would be a happy thing.

"In addition to Gucci, we are also investigating major fashion brands such as Dior and Hermès, and we have also begun to lay out one after another, and we have also made certain gains, but for the time being, they are not the focus, and all the focus is on Gucci first. Seeing the satisfied eyes of Li Feng and the others, Bill Maier said with a smile again.

Well, after listening to others' words, Li Feng was smiling, while Wang Siqing and Li Fuzhen looked at Bill expectantly, obviously, women love these things more, and Li Feng doesn't have much thought, this is simply a considerable business that can expand his voice in the field of luxury.