It wasn't just Steve Jobs who lost his temper, Zuckerberg also stood up, looking in shock at the simple drawing on the writing board and the line "Location.Based.Advertising."

What's the hardest question plaguing Facebook right now?

This question doesn't need to be asked to others, Ahn Jun-hyuk has already answered it just now - profit model!

Yes, the number of Facebook users is still growing rapidly, as long as there are users, even if Facebook is short of money, as long as they are willing, many investment institutions outside will wave a lot of money and take the initiative to participate.

But this method is unhealthy, financing should be the last resort for companies to develop when they need a lot of money, and it should not be used to survive.

For Facebook, the most effective way to make money must be the advertising business — which is the most important source of revenue for the Internet industry — but in the past two years, Zuckerberg has racked his brains to find a viable advertising model, and Ahn Jun-hyuk has discussed this issue in conference calls more than once in the months since he joined Facebook.

The advertising model is not difficult to find, but if it wants to start an advertising business, Facebook must face a dilemma: do you want users, or do you want performance?

Facebook is a social networking site, and the purpose of the user coming here is uncertain, it may be just to see what his friends are doing, it may be lonely and find someone to spend time with, or it may be just boring to look casually...... It's not like users who use Google. There is usually a clear purpose, but for the advertising business, only by understanding the user's purpose can we accurately place advertisements and promote the user's desire to consume.

The nature of Facebook's network determines that it can only use traditional "display ads" (that is, the pictures or text on the sides, banners, etc. that we usually see when we browse the web).

This kind of ad is inefficient and takes up page space, but Facebook's own content also needs to be displayed in page space, and this conflict is the result. Less advertising doesn't work. If there is more, it will affect the user's perception.

Zuckerberg loves the career he has worked so hard for, while Ahn Jun-hyuk has a long-term vision and believes that Facebook's main focus should continue to be on user growth and increasing user stickiness. The two have discussed the idea of an advertising model several times over the past few months, but the problem has always been unavoidable.

But now. He saw hope for a solution!

Think about it. According to Ahn Joon's whimsical plan. The construction of the map itself is the participation of Facebook users, and it will be deeply integrated with Facebook in the process of construction and improvement. If one day the mobile landscape really evolves as Ahn Joon-hyuk envisions, then Facebook can fully port its ad display platform to the map.

It's no longer a problem that our maps only show ads within a certain range of the user at a time!

It is no longer a problem for users to visit Facebook for unclear purposes, maps will replace GPS, what users want, they can search on it, and "keyword ads" will play a role no less than the power of Google's search engine!

That's really ......

He gasped heavily, his heart beating violently, and the pressurized blood rushed through his body, and his ears were buzzing, some of them were the discussions of other management around him, and some of them were tinnitus from the blood rushing through.

Compared with Zuckerberg, who focused on "advertising", Jobs saw more.

At least, compared to Zuckerberg, who has never seen an iPhone, he knows what the "smart phone" in his concept looks like, and he knows that integrating a GPS chip in a smartphone is not a big problem, as long as the high-speed network is laid, all the basic conditions in Ahn Junhyuk's vision can be achieved, and what he cares about is precisely the map positioning function of this GPS!

Jobs propped up the desktop with both hands, staring closely at the "Services" erased by Ahn Joon-hyuk on the writing board.

…… Location-based service ......

The short 21 letters, which represent the core values, made Jobs clench his fists uncontrollably.

What is "location-based", location-based itself means that the terminal held by the user has been transmitting his location to the cloud. In terms of data, it may be just a small piece of code, but behind this code, it expresses most of the information that the user has in the real world—how fast he walks, where he goes, how he behaves......

This is a blend of virtual and real!

Before designing the iPod, Steve Jobs believed that technology could only change people's lives if it was combined with entertainment, and Pixar was founded as an attempt to do so. So when he returned to Apple, he built the world's largest online entertainment distribution system: iTunes!

When he designed the iPhone, the goal remained the same, but deepened. In his vision, the iPhone is just a skeleton and a platform, and it also needs flesh and blood to plump up, and this flesh and blood is an extended concept of entertainment, application!

In the future, he will expand iTunes from the current music distribution to the app distribution store for all of Apple's electronic products, and it will become a huge online marketplace!

But from a perfectionist's point of view, it's still flawed, and in any case, it's still virtual, and people only use it when they're online, and even with the most optimistic analysis, everyone's day is only half of the time allocated online and offline.

There is still a huge gulf between the virtual and the real.

However, today there is one person who has opened his eyes to the possibility of the integration of online and offline, virtual and real!

This is the future of his ideal "intelligent world".

A future where the digital world and the real world are combined to have vast and unlimited business opportunities!

"Steve......" Phil Schiller looked at Steve Jobs with some concern. Although he was also stunned by Ahn Junhyuk's ideas, after all, in just a few dozen minutes, he watched a product go from worthless to promising under the description of a person, but those operational ideas in the description are not empty talk, think about it carefully, it is indeed extremely feasible.

But he still couldn't understand what Jobs was so shocked about.

Awakened by his worried call, Jobs took a few heavy breaths, and his old and decrepit physical strength could not support the violent ups and downs of his emotions. His face turned pale. Phil wanted to come over and hold him, but he gently pushed him away: "I'm fine." ”

He struggled to sit back in his seat, looking through the screen at the end of the tiny conference room. The face was tranquil. But the young man who looked at him brightly and brightly did the same.

He knew it. Ahn Jun-hyuk's erasing of the word "service" does not mean that the other party has ignored the importance of "location-based services".

Ahn Joon-hyuk did it on purpose, because here. Except for Ahn Jun-hyuk himself and his Jobs, no one else has been able to deeply grasp the meaning of what it represents.

For those people, a "location-based ad" is enough!

Across the screen, the conference room in Palo Alto was already boiling, and Ahn Junhyuk's sketch of the prospect made it difficult for the middle and senior managers present to be uncontrollable, and I don't know who started first, and the warm applause rang out.

Bang la la la -

The air was vibrating, and everyone stood up, clapping their hands vigorously, expressing their excitement and excitement to Ahn Joon-hyuk, who was standing at the top.

It was this young man who showed them a creative storm in just a few dozen minutes, "crowdsourcing", "group buying", "LBA" ...... Focusing on a map product, Ahn Junhyuk used a deeply integrated operation theory with reality and high operability, almost perfectly connecting "social" and "map" together, and opened up a new development track for Facebook.

No one dares to say whether its profit method can achieve the effects that Ahn Jun-hyuk is looking forward to, but in the construction of the map, Ahn Jun-hyuk's "crowdsourcing" concept has already been successfully exemplified - Wikipedia!

Since this method is feasible, it is completely feasible to mobilize users to build a map database.

With that alone, no one would object to the idea of a map company.

The applause lasted for more than ten minutes, and in the process, Thiel and Breyer turned pale, and then became red, especially Breyer, at first he saw that Zuckerberg did not support Ahn Junhyuk, and thought he had seized the opportunity, but he didn't expect Ahn Junhyuk to completely destroy everyone's opposition with a creative storm!

Thinking about it, the expressions of the two of them were a little bitter.

If the prestige of Ahn Junhyuk is not successful, their life will probably be more difficult in the future......

Putting aside their worries, at the head of the conference table, Ahn Junhyuk listened to the bursts of applause, looking at the faces that were still persuading or forcibly blocking his proposal dozens of minutes ago, full of enthusiasm and respect at the moment, and the strong contrast made his spirit have a moment of trance, but soon, through the electronic screen, the moment Jobs on the other side was brought into view, this trance was easily dispelled by the sudden attack!

LBS…… Location-based services!

This service is the core value of his intention to establish a map company, and the final form of "intelligence" must and can only be a combination of virtual and reality, and they should not exist independently.

That's what he was going to show Jobs, and Jobs apparently understood.

The applause gradually thinned, and Jobs's words finally sounded on the electronic screen where there had been no sound for a long time, and he sat on the chair and nodded to Ahn Junhyuk: "A meeting that makes me feel worthwhile, Mr. Ahn Junhyuk, do you have time in the afternoon?"

Standing next to Jobs, Phil glanced at Jobs in surprise, this was the first time he had seen a young man in his early 20s on the other side show respect with a "excuse asked", and the "arrogant" Steve Jobs rarely accommodated others so much.

"Good. Jobs smiled, "In the afternoon, I would like to meet you." ”

"It's my honor!" Ahn Jun-hyuk bowed slightly, but at this moment, no one would feel that his respect was insignificant, and Jobs bowed his head slightly.

This is the end of the communication in the air.

The moment before you step forward and turn off the video wall. Phil glanced at the screen again, and the last image froze in his eyes. This Palo Alto morning was shrouded in mist and rain, the misty skylight, like the morning light on a clear day, spread out of the window like a gray cloth into the conference room, and the silhouettes of more than a dozen people stood with reverence and admiration, surrounding the person at the head of the conference table, who stood in the light, unable to see his face.

This picture is so profound, years later. In the story passage of "The Biography of Steve Jobs" that records Steve Jobs' contact with Ahn Junhyuk. There is an interview with the author from Phil Schiller's recollections: "...... You can't imagine the shock of my moment, and the more time passes, the longer it lasts, because I didn't understand it until years later. Steve pries the earth. And that day. He (Ahn Joon-hyuk) gave Steve a fulcrum......"

……

……

The screen went dark, and without Jobs, an outsider, the already warm atmosphere in the room suddenly went up to a new level.

Zuckerberg laughed. With an excited expression, he hammered Ahn Jun Hyuk on the shoulder: "Bastard, why didn't you tell me such a good idea earlier?"

"I said it earlier, how could it scare you?" Ahn Junhyuk smiled gently, and the two shook hands vigorously, and no one mentioned the terrible meaning of "silence" dozens of minutes ago.

As the two top decision-makers at Facebook showed intimacy, other executives rushed up, shaking hands and hugging, and all kinds of excited voices lingered in their ears that could not be diluted.

"Man, you're amazing, I can't wait to see this product now...... How about giving it to me?"

"Hey, hey, William, your group is still working on the access program, OK, Ann, my esteemed Mr. Executive, leave it to me! I have the best engineers in all of Silicon Valley!"

"Great concept! Ann, awesome! I really can't understand how you came up with them......"

"I'm proposing another meeting of engineers, Ann, tell those guys about your idea and let their brains blow up!"

“…………”

Several team managers surrounded him, noisily promoting their teams, the supervisor in charge of product sales began to ask some questions that he hadn't had time to think about before, and several planning supervisors stuck to him like kraft candy, asking him to dissect the concepts of "group buying" and "LBA" in more detail.

Answering a few questions casually, seeing that everyone was around him, Ahn Junhyuk had no choice but to raise his hand and said helplessly: "Everyone, everyone, the establishment of the map company has not yet been finalized, I have persuaded you, and I will rush to persuade Mr. Jobs immediately, so you don't have to worry, we have time after the decision." ”

"Alright, disperse, disperse!" Zuckerberg said as well.

The managers had to slowly disperse helplessly, but the excitement did not decrease because of this, and when they rushed out of the conference room, they were still talking to each other, attracting the surprised eyes of the employees in the office area, and they didn't know what happened to these bosses.

Zuckerberg accompanied Ahn Jun-hyuk to the back, "Ahn, how feasible is it to use crowdsourcing for map building?"

"I can't give you specific data on this. "It's a new endeavor, but if I had to answer the question, I'd say there's an 80 percent chance of success, and as I've said before, Facebook users are happy to share, as long as we can motivate them and want to participate." ”

After hearing this, Zuckerberg stopped talking, and the two walked slowly along the gradually secluded corridor, followed by Kim Jung-wook.

At one point, Zuckerberg spoke again: "80%...... This success rate is already very, very high, Ann, Facebook is indeed a little difficult, but there are some things, we can still squeeze out resources to support it, and we don't need to rely on the outside. ”

Ahn Joon-hyuk paused and turned to look at him, and Zuckerberg looked him straight in the eye.

After a moment, Ahn Jun-hyuk shook his head: "Mark, you should be able to see what I mean, why is the current map service not taken seriously? Because people can only browse it through a PC, and there are many alternative products with similar functions, such as various paper maps." There are even products beyond it, such as professional GPS equipment! It can only shine through mobile devices, if the map products on the PC are compared to only the length, width, and height of the three-dimensional space axis, the role of the mobile device is to access a timeline for the three-dimensional space axis......"

"With one more axis, we no longer see a static space, but a moving ...... The whole world is completely different!"

His tone was slightly emotional, and beside him, listening to Zuckerberg, he subconsciously followed his thoughts, imagining such a scene.

A still picture, mountains, trees, birds, butterflies...... Everything froze, they were frozen by the delicacy of nature's creations, the leaves of the trees were curled, a drop of water remained, the shadows of the birds soared outlining the wind, the fluttering of the feathers, the butterfly spreading its wings, and a little dust hovering below its beautiful figure, left and right...... It's beautiful images, but they're not real, they're lifeless.

Until an invisible hand, adding time to it, the sun and the moon are reincarnated, and the stars are moving!

The water droplets solidified at the tip of the leaves fell, exploded in the morning sun, the song of the birds jumped through the sky, the dust of the butterfly's wings flew, changing the invisible color in the sunlight, it waved its wings and stopped on a delicate flower, the flower branches shook slightly, and the fragrance was overflowing!

He was silent, not knowing what he was thinking, and after a long time, he shrugged his shoulders and said with a smile: "OK, I was persuaded by you again, and the map company will do what you said...... How are you going to divide the three companies?"

"32 per cent each. Ahn Jun-hyuk replied, "Facebook provides users, Apple provides technical support, J.H Network provides funding, and the remaining 4% is set aside as a reward." ”

"Looks like you've got a mature plan. ”

Zuckerberg shrugged his shoulders, said no more, and waved his hand: "Don't delay you, this place is not close to Cupertino, you have to leave as soon as possible so that you don't miss the interview with Jobs, I wish you all the best!"

"Yes. ”

Standing in place, watching Zuckerberg's back gradually move away, the smile on Ahn Jun-hyuk's face gradually subsided, and no one could see what was going on in his mind.

There were no outsiders around, and Kim Jung-wook came to Ahn Jun-hyuk's side at this time, with a reverent expression: "President......"

His reverence is not fake, just now in the small conference room, there are the most innovative engineers in Silicon Valley today, there is Steve Jobs, who led Apple back to glory, but even these proud people are incoherent with his boss with a creative storm.

It is precisely because he knows the weight of those people that he worships and respects his own president more and more, but he is also a little worried: "President, J.H Network is too weak compared to Facebook and Apple, will they kick us out and do it ourselves?"

As if he didn't expect him to say this, Ahn Jun-hyuk was stunned and immediately lost his laughter.

The world is bustling for profit, the world is bustling, and it is all for profit!

When they don't see the benefits, they are silent, and when they see the benefits, they can't wait to kick others off, and on the other hand, they are worried for fear of being kicked out.

Whether it's Zuckerberg or Kim Jung-wook, they are too smooth sailing after all, and they haven't learned to consider a thing from multiple angles, discover the underlying connections and forces behind it, and dig out conflicts, checks and balances to use or circumvent them.

In contrast, Jobs, who has had ups and downs in half his life, has had scenery and losses, and has a much deeper understanding of the truth of trade-offs.

Thinking about it, he smiled at Kim Jung-wook and comforted, "No, because I'm here!"

Yes and it won't.

Because he's still there. (To be continued......)