If those media are willing to take a closer look at Ahn Junhyuk's resume in South Korea, they can probably find that this young messy Asian kid is particularly good at guiding public opinion, and his most commonly used guidance method is the Internet troll tactics.

He knows how to create a conflict that has a breaking point but is not excessive, and he can always use the shortest time to pull the two sides of the contradiction that were originally divided into the vortex of disputes, so that the vortex is getting bigger and bigger, bigger and bigger, until his goal is achieved.

Of course, this is a very dangerous method, public opinion is not so easy to control, especially in an environment like the Internet, many people tear off their masks, revealing the most real, no morality and order to package their temperament, this temperament is extremely rough and unrestrained, like a fierce horse, anyone who tries to control it, except to be crushed into powder by it, there will be no other result.

Therefore, in terms of online hype, the promoters behind the scenes rarely push continuously, all they can do is to provide a topic that people are interested in, and then spread it out, hyping up the first one, and how to develop next, it is not up to anyone's will to divert it.

The hype about Facebook this time is the same, in fact, it is more dangerous than ever, the natural flaw of Facebook's small scale makes him have few options for spreading the word, this time, Ahn Jun-hyuk took advantage of Facebook's total user resources that have reached 6 million.

When he added a blogging app to Facebook on the 19th, he published an open letter on media support and denigration to users across the Internet in his own name. Disputes between media outlets in the San Francisco area — or rather, just a few staff writers and columnists — were channelled into the Internet.

Then, through high school and college students across the United States, the matter spread rapidly.

Rebellion or tradition?

A lot of young people will be interested in this topic, they like cool things, Facebook turned down $1.3 billion, which seemed cool to them, and the arrogance of the new CEO, which seemed cool to them, and then the media was squabbling. Although they do not understand what is to fight. Anyway, not everyone uses the site the same, but that doesn't stop them from feeling "cool"!

When they were willing to reprint Ahn Joon-hyuk's open letter, when they encountered Yahoo supporters, they were irritated by people in a tone that they didn't like to hear. When they start in a quarrel. Recognize the irreconcilability of tradition and rebellion.

The purpose of the hype. That's it!

Human beings will subconsciously defend what they like, and they are selfless saints who can observe everything from an objective point of view. The course of thousands of years of civilization development is only a few. Those users who use Facebook will spontaneously carry out the task of "publicity", and every action they make on the Internet, every complaint they have lost because of a quarrel in private, or refusal to admit defeat, will spread the ripples of public opinion little by little.

So, when he lit the first fire, he didn't care about it anymore, quietly watching it evolve on the Internet, watching the two camps on BBS, Blog, IM...... And so on, or debate, or quarrel, and then slowly as time passed, because there was no more force to push, it gradually began to cool.

On Aug. 29, he said to Zuckerberg, "It's time to go!"

So on the same day, the Facebook team published a short open letter to all users on the Internet, as well as Silicon Valley, Wall Street, and many other media:

Starting from September 1st, everyone in any country in the world that has opened a Facebook data center can register a Facebook account and log in to the Facebook network with a valid email address, and at that time, we will also launch a new 'News Feed' function, which allows you to observe all the actions of your friends. ”

"Friends, on September 1st, a new, freer, and more open world is waiting for you!"

……

……

The weather in Palo Alto was gloomy again, and the Four Seasons Hotel, a traditional European-style suite, had thick drapery hanging down, blocking the already not-so-bright sky light from the window, and the crystal lamps in the living room were not turned on, only a few dim wall lamps were lit around.

When Zuckerberg pushed the door open, in a faint darkness, he saw Ahn Joon-hyuk sitting in a count's chair near the window of the living room, as if he was thinking about something, and a curtain was slightly torn open behind him, and a faint light shone in from there, dyeing the outline of his side face gray and blue.

It was an indescribable feeling, but I don't know what it is, seeing all this, the remaining anxiety in his heart suddenly subsided.

Although the full opening of the country has been decided for a long time, as time progresses, all kinds of pressures still permeate it. As he had previously feared, the push for Facebook's full open-door plan has not been smooth, and it has not been easy for Facebook in the past few days since it was announced in an open letter three days ago.

Several media outlets that had already been at odds with each other because of their relationship as a freelancer – such as the San Francisco Chronicle – ridiculed Facebook's decision in a recent commentary, and even some of the media outlets that had supported them tactfully revealed that the plan was "a bit hasty and reckless"!

Mr. John, a staff writer for the San Jose Courier who has expressed interest in Ahn Joon-hyuk's hacking spirit and has supported Facebook because of it, said in his article: "...... Ahn from South Korea may have to be more cautious about this, this expansion is too large, and Facebook has not been successful in the broader business area before, and it is too hasty to launch a product without a successful test...... Maybe it's the recent media remarks, and the arguments on the Internet that have affected his judgment, or maybe it's because he has no experience running an Internet business, in general. Hopefully, he can retract his decision and make his expansion more steady, instead of rushing like this!"

Of course, after two years as a CEO, Zuckerberg understands that there are many times when it is not necessary to take the media's opinion to heart, but importantly, today's users are against it.

On the day the letter was released, his former classmates at Harvard University and earlier in Boston became Facebook followers. Some friends with whom he had a good conversation. complained to him, why do you want to open Facebook?

They love Facebook because it doesn't follow the rules, it's another society that is just their own, and countless students are cut off from the real world. There are no self-proclaimed mature people in society here. Criticize their views with a didactic face. They are accused of being ridiculous, they can do whatever they want behind closed doors, and many even regard this place as "home".

Now it's going to open. For these people, it's like blasting open their doors and stuffing robbers into their homes, and naturally everyone is unhappy!

These days, he has been argued with a big head, and while he is annoyed, he occasionally feels sorry for Ahn Junhyuk - even ordinary friends, some of whom have a good relationship with him, seem to think that Ahn Junhyuk is promoting the plan for full opening, so he directly tells him, "Mark, fire that damn guy and fire him."

Ahn Jun-hyuk is tantamount to carrying the black pot for him, and he also understands that he was willing to give up the position of CEO at the beginning, but he did not foresee similar pressure, and he was afraid that he would not be able to bear the reason.

So in the past two days, he has been running extremely diligently to the Four Seasons Hotel, almost thinking of himself as Ahn Junhyuk's deputy, of course, today is not because of this.

While thinking about it, Zuckerberg walked into the room and heard the movement, and Ahn Junhyuk, who was immersed in his thoughts, came back to his senses: "Ah, Mark, the time has come." ”

"Hmm!" Zuckerberg nodded, casually took off his coat from the hanger next to him and handed it over, and then, when Ahn Junhyuk got up, he noticed that a book had fallen from the other party's lap.

Picking it up, he smiled and raised the book to Ahn Jun-hyuk: "The Aeneid, I thought you didn't like to read it!"

"Since you think I don't like it, then what are you giving it to me for?" put on his coat and buttoned it, Ahn Junhyuk shook his head helplessly.

"Ha Lu Ha ......" Zuckerberg laughed dryly and changed the subject, "Is the story good?"

Buttoning the last button, Ahn Junhyuk was silent, and then nodded and said, "It's not bad...... Alright, let's go down, don't keep those people waiting. ”

Looking at him, the faint apologies that came to his heart again, his lips moved a few times, and after a few breaths, he said softly: "Ann, I've been bothering you lately." ”

"Huh?"

"Uh...... Full opening up is a joint decision of everyone, but now others are pointing the finger at you, which is ...... for you It's kind of unfair. ”

Hearing his words, Ahn Junhyuk was stunned, then came over and patted him on the shoulder, and said with a smile: "The position of CEO is like this, enjoy power, but also take responsibility, there is no need to feel sorry, there is nothing fair or unfair, you, don't think too much about these messy questions." Besides, we have also analyzed that the resistance of old users to full opening is mostly just a temporary psychological barrier, and after they use it after the opening, they will naturally accept it slowly. ”

That's true, a month after Ahn Junhyuk's arrival, several people discussed and supplemented the plan for full opening more than once, and the concerns of many old users are actually unnecessary, the social circle established by Facebook is divided into multiple networks, and each network is relatively independent from each other, if it is not deliberately searched, users with different interests and hobbies will basically not intersect - That's the core prototype that Facebook is building, building a platform to connect people, but also allow people to remain independent.

That's the embodiment of openness and freedom, and ever since Ahn Joon-hyuk promised to establish a core standard for Facebook, it began to be embedded in Facebook's basic rules, and people were opposed at the time, but they didn't understand it.

However, this is not the only source of pressure, there is another issue that is as important as full opening.

Thinking about it, Zuckerberg's worries deepened a little: "Even if they can understand, what should 'News Feed' do?"

Almost half of the users who publicly bombarded the August 30 open letter were simply against News Feed, which caught everyone off guard at Facebook, and users thought that its launch would make them lose their privacy, but there is an important issue that it is also a manifestation of one of Facebook's two core values - openness!

Facebook has to open up its users to build the platform, otherwise it's all empty talk.

Ahn Jun-hyuk was silent for a moment, and after a moment, he shook Zuckerberg's shoulder:

"Leave this question to me and time!" (To be continued......)

PS: I took a break yesterday and sorted out my thoughts again, and I feel much better~