"Snow Peak Spring, a little sweet?!"

Zhou Hao's eyes lit up, and he savored it, and the more he pondered it, the more he felt that this advertising slogan had flavor and was very classic.

After all these years of hard work, it can also be said that under the painful lesson, Zhou Hao also slowly realized a truth, advertising is not as detailed as possible, rather than saying a lot, can not highlight the key points, but is better to be concise and clear, emphasizing one point, distinctive characteristics, and more reminiscent of consumers.

A little sweet, although there are only three words, the rhetoric is not gorgeous enough, but it is this simple three words, but it is a great highlight of the quality of their Xuefeng mountain spring water, I believe that every consumer after hearing this advertising slogan, the first reaction and impression is that their mountain spring water is very sweet and sweet.

"Little brother Jiang Feng, this advertising slogan is good, concise and powerful, rich in connotation, it is simply too classic!" Zhou Hao high-fived, very excited.

"Since Mr. Zhou likes it, then I will continue to talk along this line of thought. Jiang Feng smiled knowingly, took out his laptop, and clicked on the advertising video that Xiaoling had worked overtime to produce in the past few days.

It's not that he is lazy and deliberately doesn't help Xuefeng Mountain Spring advertise, but Jiang Feng hopes to repackage Xuefeng Mountain Spring and then advertise it, in that case, the publicity effect will be better and more shocking.

In the first picture, on the top of the snow-capped peaks, under the strong light of the sun, the glacier melts, and a drop of crystal clear mountain spring water drips down from the top of the mountain, and in the process, it is first exposed to ultraviolet rays, then filtered by heavy rock formations, and finally falls to the ground, and merges with a clear mountain spring.

At this time, a little Tibetan boy with a blushing face came over, licked his chapped lips, picked up a sip of mountain spring water in his hand, raised his head and drank it, revealing an incomparably sunny smile.

At the same time, the advertising slogan 'Snow Peak Spring, a little sweet' also appeared at the right time, blending with the snow-capped snow peak, the clear mountain spring, and the little Tibetan boy with a sunny smile on his face.

Picture 2, a perspective view of the circulation in the human body, you can see that with the continuous operation of the human endocrine system, the water in the human body will be completely replaced every eighteen days, at this time, a bottle of Xuefeng Mountain Spring appeared, and a line of eye-catching subtitles was also played, "The quality of water determines the quality of life, and the Xuefeng Mountain Spring from nature, you deserve it." ”

Picture 3, more concise, no reinforced concrete, no traffic, no noisy metropolis, only lush and quiet nature, beautiful mountains and rivers, full of greenery, at this time, with a green logo of the snow peak mountain spring appeared, a line of extremely shocking subtitles also played, "We don't produce water, we are just the porters of nature." ”

Three picture scenes, three advertising videos, and three advertising slogans are a series of advertising plans tailored by Jiang Feng for Xuefeng Mountain Spring.

"Nongfu Spring, a little sweet. ”

"The water in the human body is changed every 18 days, and the quality of water determines the quality of life!"

"We don't produce water, we're just nature's porters. ”

After watching the three advertising videos, two blushes appeared on Zhou Hao's cheeks, but he didn't drink much alcohol at the moment, but he seemed to be drunk at the moment, and he was already excited to the extreme.

"Awesome! It's just amazing!Little brother Jiang Feng, you are really condescending to be an anchor, you should do marketing planning, you can definitely become the top marketing elite!" Zhou Hao couldn't help but suggest loudly after being extremely shocked.

"No, no, Mr. Zhou, I love the profession of anchor, advertising planning is just a part-time job, as long as you like these advertising slogans and promotional videos. Jiang Feng smiled slightly and responded.

"It's not just that I like it, this is a surprise, a great surprise, thank you Jiang Feng's little brother for giving us this generous gift from Xuefeng Mountain Spring!" Zhou Hao held Jiang Feng's hand vigorously and refused to let go for a long time.

Originally, he gritted his teeth and smashed 100 million advertising sponsorship fees, gave it a go, and maintained the fate of the entire company on the show "The Voice of China", which was very radical and risky, even if he was the CEO of the company, after making such a decision, he was very nervous.

But now, after a detailed discussion with Jiang Feng, especially after seeing this series of classic advertising plans created by Jiang Feng for their Xuefeng Mountain Spring, Zhou Hao is now much more down-to-earth and full of gratitude.

You must know that if you really want to talk about it, Jiang Feng is actually not obliged to help them Xuefeng Mountain Spring do this, whether it is an advertising slogan or an advertising video, it should be provided by them, but now Jiang Feng not only helped them do it, but also did it better than they imagined.

As he said before, this is a surprising gift, and it is no exaggeration to say that this series of classic advertising and marketing plans alone is worth 100 million, and maybe even more.

Now Zhou Hao is extremely glad for his previous choice, they have sponsored various programs and activities in the past, but compared to Jiang Feng, those are simply not worth mentioning, no matter from which point of view, they are not on the same level at all.

"Yes, you are the title sponsor of "The Voice of China", and I hope more than anyone else that you Xuefeng Mountain Spring can open up the market and become one of the first-line brands, and then we will be able to have more in-depth cooperation. Jiang Feng said with a smile.

It's also a word of mouth.

Like the reputation of the show, the reason why Jiang Feng does his best is to win a good reputation, and then enhance his popularity among advertising sponsors, especially first-line well-known brands, so as to prepare for the future.

A very simple fact, advertising sponsors spend so much money, if the publicity effect is little, then the advertising sponsors are not stupid, and they will definitely not continue to waste money on you next time.

On the contrary, if Xuefeng Mountain Spring can overcome the current hurdle, or even rise strongly, and successfully become one of the first-line brands, then there will definitely be more high-quality advertising sponsors coming to the door in the future.

"Little brother Jiang Feng, if there is really that day, as long as it is your show in the future, even if it loses money, I will not say a word, I promise to sponsor it!" Zhou Hao solemnly promised.

"Mr. Zhou, I prefer a win-win situation, and I believe that as long as you sponsor my show, then you won't lose money!" Jiang Feng responded with a smile, showing confidence.

There is a sentence, Jiang Feng did not say that in another time and space on the earth, Nongfu Spring has created one sales miracle after another with these classic advertising and marketing, and Jiang Feng believes that it will not be long before Xuefeng Spring can replicate the miracle myth of Nongfu Spring.