Chapter 56: The Wild Creative Director
"Your company's strength is really extraordinary......" After visiting the computer room of Tongtian Technology, everyone in Tsinghua University expressed their heartfelt emotion.
Cheng Yushi didn't understand the market, so she pulled Shen Lili and asked, "What's so special about this?" I think it's similar to the school computer room. ”
Shen Lili smiled: "That's because you don't know the goods." There are 3 servers here, each worth more than 50,000 yuan, and more importantly, it also leases a 2M independent bandwidth line, do you know how much this line is worth?"
Cheng Yushi shook her head.
Wang Huiling smiled: "The agreement we signed with China Telecom is 80,000 a year, and Mr. Chang said that if needed in the future, the bandwidth can be upgraded to more than 10M, so that the annual service fee is at least 300,000." At present, among the mainstream Internet companies, the servers of Sohu, Chinabyte and other websites are still leased on a 10M shared bandwidth on the Beijing Information Port, and we are not weaker than them in terms of configuration capabilities!"
Anyway, I stayed at Tsinghua for half a year, and I didn't see any freshman driving an imported car, let alone a freshman, not to mention that there was no freshman, even a first-year ......."
In fact, the configuration of Tongtian Company is to pretend to be forced, and there is no need for so much, but Chang Tianhao thinks differently, because the company is not famous, so he must work hard on the hardware and external image - otherwise, whose startup company is going to buy office buildings? Rent is the normal choice.
Tongtian Technology is the only one in Shanghai who does this!
"Now engaging in the Internet is burning money, and shareholders can't afford to play without strength. Ning Zhiyuan said with emotion, "Zhongguancun and Haidian actually have a lot of entrepreneurial projects, but they fell out because of lack of funds, and I have participated in several in my spare time. ”
Shen Lili whispered to Cheng Yushi: "Master Chang told me during the summer vacation that he was going to engage in venture capital in the future, and he was responsible for tossing the money and asked me to come forward to Zhang Luo's project, but I didn't expect him to achieve it so quickly, I didn't even have much class, let alone the project, it's really amazing......"
"Shhh ”
"I knew this for a long time. ”
When the two were muttering at the back of the venue, Chang Tianhao had already introduced the situation seriously with the help of projection and PPT: "This is basically the project concept of "The Legend of the Water Margin"...... First of all, it is clear that this game must be commercialized, and non-commercialization is a beautiful fantasy, but reality has proven him to be unreliable, and "Knight's Journey" is a counterexample. ”
After the release of the game, there were a large number of players involved, and in order to facilitate management, a group of administrators were promoted from among the players, known as wizards, who were not familiar with the other founders, but the permissions were equal, and they could modify the program. Because of the lack of uniformity, often one person adds a certain function, and that person quickly cancels it. The confusing permissions caused dissatisfaction among players and left the system extremely unstable.
Fang Zhouzi, who returned a few months later, felt that it was necessary to reorganize the team and take back some of the authority. But it caused dissatisfaction among the administrators. Because the backward administrators were not familiar with the previous founders, and they were volunteering to help, the administrators began to build their own small teams, and gradually rejected the founders, and finally even to the point that the founders were no longer told about the machine password change.
Fang Zhouzi emphasized that "Chivalrous Journey" cannot be commercialized, he is still relatively sober, first, when it comes to copyright, Jin Yong has publicly mentioned that he will not interfere with the operation of non-commercial networks, and commercialization requires authorization and consent; second, because of the program, the open source program used at the beginning was copied from Taiwan, and commercial operation is not allowed.
"So I set three rules when planning "The Legend of the Water Margin": first, the game engine must be developed independently, and you can borrow the ideas of "Heroes of the Horse", but it must be better and more complete than him, after all, this is a program developed 4 years ago; second, the copyright is clear and undisturbed, and "Water Margin" is a publicly available intellectual property; third, commercial operation, all technology, maintenance, and service teams are all placed in the company. ”
Chang Tianhao glanced at everyone and said, "Of course, developing games is my hobby, but there is no pure, gratuitous hobby in the world. ”
Ning Zhiyuan, the eldest of the Tsinghua people, nodded and said: "I generally agree with commercialization, but there is a question, how to make a profit after commercialization? If it can't make a profit, wouldn't it be a big burden on the company?"
Chang Tianhao smiled: "It's really difficult to make a profit at the moment, so I didn't think about making a profit in this game, and I didn't even think about making a profit in the other two projects, but I have embedded the profit core into it......"
"For example?"
"Sell props!The big knife and spear in the game are not valuable, you don't need to buy them, special props in the scene such as Lu Zhishen's water mill Zen staff are very valuable, but they can't be sold, but other peripheral facilities can be sold, such as horses, after having them, the movement force is accelerated, fatigue is reduced, such as gloves, attack support is strengthened, and for example, headgear, female players may be willing to buy a ...... that shows their difference"
Chang Tianhao explained, "The balance is mastered like this: you don't buy props, don't spend money, and it doesn't affect your execution of the game, but if you spend money to buy equipment, you will have a better game experience and image display, and you can even launch upgrades, teleportation charms and other equipment in some key festivals...... All in all, krypton can get stronger. ”
Zhang Gongquan frowned and said, "Wouldn't this ruin the game experience and make people feel unfair?"
"No, it's a higher level of fairness. Chang Tianhao smiled, "You have enough time to hang up for a long time to brush up, some people don't have enough time, and they want to play games, isn't that always abused by you? If a person is rich and free, shouldn't he gain an advantageous position in the game?"
Everyone at Tsinghua looked at each other, not knowing how to refute this truth - it sounds right, but it always feels like something is wrong!
Wang Huiling, who was on the side, interjected: "I don't think there's anything wrong with Mr. Chang's words." The ancients all knew that every inch of time is an inch of gold, and this time can actually be measured by money; taking a step back, if you play games in an Internet café, you will have to charge money for the time you spend on the Internet, and you will actually spend money on the extra time, and not necessarily every player can go online without spending money......
Tsinghua people understand it, and they still think that it doesn't cost money to surf the Internet: Ning Zhiyuan and Zhang Gongquan needless to say, the unit has a network, and they can open "Chivalrous Travel" when they go to work, and other students are also relatively easy to access the Internet in the school computer room. They ignore the fact that the rest of society does not have such facilities, either through Internet cafes or by dialing up the Internet through telephone lines – which in nature costs money.
Zhao Qiwei, the youngest, asked: "Then how do you receive money from players? You can't let them buy a thing and send money to the company once, it will be too troublesome......
"Don't bother, we have prepared the supporting software...... Jiang Gong, please tell you about the idea of Internet café management software. ”
Jiang Changhong, who was an observer, concisely explained the processes of ground charging, payment, and settlement in the Internet café management software. After the Christmas Eve meeting, the other employees either went to continue the activities or disbanded and went home, because although the next day was Saturday, but when it came to Christmas, the company had an extra day, and he and Liao Zhonglei were the backbone of the company.
After this explanation, everyone became more clear about Chang Tianhao's thinking: Internet café management software needs to do e-commerce, but there is nothing to trade yet, and "The Legend of the Water Margin" plays this role. It is equivalent to Tongtian Company not only preparing the channel, but also preparing the things that should be operated inside. This is the so-called game itself does not matter whether it is profitable or not, the key is to promote the Internet café management software - the more gamers, the wider the service of this management software.
This confirms Chang Tianhao's constructivist logic: many times needs are not instinctive, but created by ideas. For example, when the extremely thin body type is defined as the standard body type, then the market view of normal people to lose weight is opened, and weight loss products are popular. Weight loss is not so much an objective need as a subjective cognitive need.
"After talking about "The Legend of the Water Margin", let's take a look at the second game project - online chess and cards. Chang Tianhao said, "MUD games have limitations, that is, the requirements for computer knowledge are relatively high, and the command line operation of "Chivalry and Travel" needless to say, the graphical MUD we plan to launch will also be the same, but the entry threshold for online chess and cards is much lower, and there is probably a primary school culture that can be operated......"
"I'm no stranger to this project...... Pan Deguang suddenly raised his hand, "There is a Lianzhong company in Beijing that is engaged in this project, they started tossing during the summer vacation, the boss seems to be called Bao Yueqiao, yes, it is the Bao Yueqiao who developed UCDOS!"
Chang Tianhao smiled, there are still people who know the goods, on June 2 this year, Lianzhong went online in the Oriental Netscape, but because the system upgrade caused by the lack of bandwidth after the crowd, it was directly clicked; at the end of September, the Lianzhong server moved to the UnionPay line, but it will be broken from time to time, in November, the Lianzhong server was on the Beijing Information Port, and finally the popularity has risen.
Pan Deguang said with a smile: "Lianzhong has no money to advertise, and no one knows about this website, so no one came to play, I was pulled over by my classmates, and I also know that Bao Yueqiao and the three of them registered 3 IDs to play players, play with new users, come to one and they accompany one, in order to win over people, they also deliberately cheat - it's not that three people cheat to win, but three people cheat and lose, so that the other side wins and wants to win......"
"Hahahaha," everyone laughed.
The early Internet projects are really indescribable, can you imagine that when QQ first started to chat, Pony Ma personally played the role of a female netizen to accompany the chat? 10 years later, if you give him 100 million, he will not do this kind of thing again! So that unknown netizen can be completely proud -- back then, I talked and laughed with Pony Ma, who was dressed as a woman, on the Internet......
Of course, in Constructivism, none of this is a problem, isn't it that no one is playing?
Simple! Spend money to invite someone to come! 50 yuan a day to hire college students to play chess and card games with you, isn't it over?
When the 7-8 floor offices, servers, and computers are built, I am afraid that the students will not rush to play? Playing and playing, as soon as they go back to publicize, they will become popular.
After listening to Chang Tianhao's vision, everyone was dumbfounded, but they had to admit that the creative director's creativity was really whimsical and eclectic......