Seeing that the pre-sale ceremony was so hot, Zhou Qiang showed a satisfied smile, the real estate market pays attention to buying up or not buying and pumping, and the pre-sale price has become higher, which can increase the sense of urgency of buyers, making them feel that the price of the house is a trend, and the later they buy, the higher the house price. Pen, fun, and www.biquge.info

As for the source of customers who buy houses, Zhou Qiang has never been worried, you must know that once the Shimen Municipal Government relocates to Fuding County, it will bring a large number of municipal government civil servants, as well as their families, these people enjoy the highest treatment of the country, and they are not bad at all.

At the same time, there will be some speculative rich people, and they will also buy the next batch of real estate, to put it bluntly, it is a house, Zhou Qiang started with this, and he knows the hearts of this kind of people very well.

Then, Zhou Qiang turned his head, looked at Xu Ruyun on the side, and said, "How is the matter of leasing in the shopping mall?"

If a real estate company only develops residential buildings, it will take several years or even more than ten years of word-of-mouth accumulation to expand the company's popularity and gain the recognition of the general public, while commercial real estate can greatly shorten this time.

For example, Qianda Real Estate, the richest man in Wang, is famous for commercial real estate, and many people may not know other famous real estate companies, but they will definitely not be unfamiliar with Qianda commercial real estate.

Today's young people are dating, watching movies, and buying clothes, and most of the time they are in shopping malls, and Qianda Plaza is one of the best, and hundreds of large shopping malls have been built in China.

In other words, as long as Everbright Commercial Plaza is successful, it will attract the people of the entire Fuding County, and even the people of the surrounding counties and cities to play, and these customers will also spread the word, invisibly helping Everbright Real Estate to advertise.

This is a much broader base of trust and recognition than just building residential buildings.

"I recruited a director in charge of investment from a large shopping mall, and I have already asked him to start preparing. Xu Ruyun said.

"Do you have any specific plans?" asked Zhou Qiang.

"The other person is in Fuding County, or I will find him and let him report to you in person. Xu Ruyun proposed.

"Okay. Zhou Qiang nodded, and also wanted to meet the other party in person.

……

Everbright Real Estate Company, in the chairman's office.

In the afternoon of the same day, Xu Ruyun brought the newly recruited director of the investment promotion department to the office to meet Zhou Qiang, a man in his forties, wearing a dark blue suit, not tall, and very energetic.

This man's name is Lexin, before he was the deputy director of the investment promotion department in Qianda Shopping Mall, but for so many years, he has not been able to go further, a few days ago, the position of the supervisor was vacant, Lexin felt that this time it should be his turn, who would have thought that the greater the hope, the greater the disappointment, the company actually transferred a highly educated supervisor about thirty years old from outside, in the words of the leader, with the rapid development of the times, the company's supervisor should be younger, and the junior management will be difficult to be promoted after the age of forty.

As soon as he heard this, Lexin was stupid, isn't this equivalent to blocking his future, Lexin really felt unwilling, and hoped that he would make achievements in his career, so he would consider changing jobs.

After seeing Zhou Qiang, Lexin said politely: "Dong Zhou, hello, I have admired my name for a long time. ”

"Manager Le, please be seated. Zhou Qiang said.

"Thank you. Lexin nodded, and after Zhou Qiang and Xu Ruyun sat down, he sat aside a little respectfully.

"Manager Le, your situation, Assistant Xu has already told me, you are a talent that our company needs, I wonder if you have a certain understanding of our company?" Zhou Qiang asked.

"I already knew before I came. Lexin said.

"Okay, tell me what you think of our company. Zhou Qiang took out a cigarette and handed it to the other party.

"Good. Lexin responded, organized the language, and said: "Everbright Shopping Mall is about to be completed, and I have already seen it, whether it is the layout or design, it is relatively novel, and it is not worse than Qianda Plaza." ”

Zhou Qiang nodded and motioned for the other party to continue.

"From the design of the shopping mall, it can be seen that what Dong Chou wants to go is a high-end, fashionable style, which will not lag behind at least for more than ten years, however, because Everbright has just developed and its reputation has not yet been hit, it is somewhat difficult to rent, and many large chain brands must conduct detailed investigation and audit before settling in, which is also the key problem faced by our shopping mall. Willing to analyze.

"That's the main reason why I asked Manager Le to come. Zhou Qiang smiled and continued to ask: "I don't know what Manager Le's opinions are in this regard." ”

"In fact, these large chain brands, the main concern is two problems, one is the economic capacity of customers, the second is the flow of shopping malls, Shimen Municipal Government will be relocated to Fuding County, will bring a lot of people with spending power, the key question is whether these consumer groups can be converted into passenger flow. Manager Le said.

"What kind of transformation method?" Zhou Qiang said.

"Supermarket. Lexin said.

"You're saying you have to build a supermarket first. Zhou Qiang asked.

"Yes, people with spending power often go to supermarkets to buy some necessities, according to my understanding, many large chain brands will investigate whether there are well-known supermarket chains in this shopping mall before settling in, if so, it will be a big plus. Lexin said.

"Is the role of supermarkets that great?" Xu Ruyun asked.

"I say this, maybe it's not very obvious, you can change a more intuitive way, there can be thousands of clothing brands in the mall, one less clothing brand, it won't have any impact, but, a shopping mall only has one supermarket, one less clothing brand, you can go to other brands, but if there is no supermarket, it is bound to be missing. Lexin analyzed.

Zhou Qiang thought for a moment and felt that Lexin's words had a certain amount of truth, even if he was a person like him who didn't like to go shopping, every once in a while, he would go to the supermarket, which was full of goods and good quality and low price.

"Manager Le, do you have any specific suggestions for the mall to settle in the supermarket?" asked Zhou Qiang.

Hearing Zhou Qiang's words, Lexin's eyes couldn't help but light up, because he understood that this was recognized by Zhou Qiang, and hurriedly continued: "If you want to talk about this supermarket, there are really a lot of doorways in it, and the supermarket is also very three, six, nine, etc., from convenience stores to Wal-Mart, the level of the shopping mall and the level of the supermarket must be equal, otherwise, there will be a deviation of the customer group." ”

"What are the first-line supermarket brands in China?" Zhou Qiang asked.

"Yonghui, China Resources Vanguard, RT-Mart, Carrefour, Wal-Mart are all first-line brand supermarkets, and the people also recognize these supermarkets as famous, fresh and cheap. Lexin explained.

"How do supermarkets and shopping malls generally cooperate, and which party can take the initiative more?" Xu Ruyun analyzed.

"This is not necessarily, it is related to the grade of the mall itself, if it is the scale of the Qianda shopping mall, it will definitely be able to take the initiative in the negotiation, and the supermarket side is more willing to cooperate with this mature shopping mall, and the customer flow is more guaranteed. Lexin said.

"Then can we win a first-line brand supermarket to settle in Everbright Shopping Mall?" asked Xu Ruyun.

"Our shopping mall is newly opened, and the credibility must be lacking, and it is bound to be out of a disadvantageous position to talk about cooperation with first-line brand supermarkets. Lexin said.

"Manager Le, do you have a close relationship with several major brand supermarkets?" asked Zhou Qiang.

"It's too close. Lexin shook his head slightly, and then changed his words and said: "However, according to my investigation, Carrefour seems to be interested in opening a new branch in Shimen." ”

"Manager Le, do you think we can fight for it in the mall?" asked Xu Ruyun.

"This ...... There is a certain degree of difficulty. Lexin frowned slightly and said.

"Why?" asked Zhou Qiang.

"Qianda Commercial Real Estate, to open a new Qianda shopping mall in Shimen, as far as I know, they have reached a preliminary cooperation intention. Lexin explained.

Xu Ruyun's eyebrows frowned slightly, revealing a look of surprise, and said, "You mean that our company wants to compete with Qianda Real Estate Company!"

"Theoretically, that's true. Lexin sneered.

The reason why it is a theory is that Qianda is too strong and famous, while Everbright Real Estate is a newly founded company and has no capital to compete with each other.

After seeing the looks of the two, Zhou Qiang saw the worries of the two, and said with a smile: "Don't be afraid of difficulties, as long as you have the direction of efforts, and if you compete with Qianda Real Estate Company, we may not lose!"