Chapter 437: The War Triggered by Two Posters
Chapter 437: The War Triggered by Two Posters
The choice of the launch time of WeChat, the same as "Crazy Stone", January 1, 2006.
Taking this opportunity to take this opportunity, Xingchen has taken a series of measures to attract users during this time, and frequently launched various activities and projects, including the "Condensing Stars" that has just been launched. As an innovative and pioneering move in Internet charity, this has ushered in a piece of praise for Xingchen Technology.
Of course, Weibo also benefits from this. The number of registered users on Weibo has skyrocketed since the launch of Happy Farm in mid-September, and the total number of users has now reached 180 million, and the activity has increased significantly.
Xu Tingsheng's dream of intimate interaction with the crowd has gradually felt like settling down on Weibo, in addition to daily contact, in terms of online communication, they are still used to QQ far more than Weibo private messages.
At the same time, Xingchen's legal department successively filed lawsuits against two Internet companies for infringing game copyrights, and finally won the lawsuit.
Tengxun didn't touch the farm, its own game, QQ fantasy is also very popular, in addition, it has also launched its own casual games.
So far, there has been no head-on clash between the two sides.
However, the mountain rain is coming, and the wind is full of buildings.
Outsiders may have a keen eye, judge for themselves, or have indeed sources, and have begun to rumor that Xingchen Technology will launch its own instant messaging software in the short term. The battle between Xingchen and Tengxun in the field of instant communication is inevitable.
At the beginning of December, Tencent announced that it had received an additional investment of $20 million from the original investors.
In turn, the media reported that Xingchen Technology once again rejected the consortium's investment intention......
In this battle, in terms of preparation, Xingchen seems to have lost the upper hand. Originally, the scale and foundation were inferior to the other party, plus this...... Voices that are not optimistic about the stars account for the majority.
There are many people in Xingchen Technology who are worrying, waiting for Xu Tingsheng to come up with a solution or a solution.
But Xu Tingsheng himself didn't care too much, he is not a fantasist, defeat Tengxun, defeat QQ, completely replace QQ? At least at this stage, it is absolutely impossible to do this, and the launch of WeChat does not shoulder such a responsibility.
At present, as long as WeChat can set off a storm in the field of instant messaging software and gain a certain user base, even if it is only half of QQ, one-third, or even less in the end, even if WeChat fails in the eyes of others, it is actually a success.
At this time, Tencent may not be as strong as in the future, but QQ is already a giant in the field of instant messaging software.
Therefore, this battle is like a little wolf challenging a giant beast in the opponent's domain, and it should not be extravagant to kill the other party completely, try its best to protect itself, bite off a piece of meat and run, and come back when it grows stronger...... is the right strategy.
Those who are barefoot are not afraid of wearing shoes, and they can take a little bit and earn a little anyway......
Xu Tingsheng did not panic.
In terms of movies, the dominant person has always been Huang Yaming.
At the beginning of December, "Endless" first released its own poster, handsome men and beautiful women in ancient costumes, which really attracted attention.
At the same time, when the question about the moving picture reached its most enthusiastic, Huang Yaming also gave his own answer to Tianyi. The first version of the poster for "Crazy Stone" was announced.
The poster worked very well in terms of communication, and people almost knew that the original GIF was from a movie that had not yet been released, "Crazy Stone", and furthermore, people's interest in this movie also grew.
However, Huang Yaming's mood was still depressed.
People always like to say that now is the era of looking at faces, but in fact, any era is the era of looking at faces......
Huang Yaming looked at the pair of other people's families, and then looked at his own group, which didn't rely on his face, but all of them were full of strange makeup and beggar images......
The opinions of the masses are basically the same as Huang Yaming.
"Where did this youkai come from?"
"What do they want to do?"
"Don't scare me......"
"That's it, still making movies?"
“……”
Celebrities are always more handsome when they are popular, even if they are not good-looking, it doesn't matter if they don't look good, before they see the acting skills and connotation of the actors, people's comments are not malicious, it exists in every era.
Under the guidance and promotion of "people with hearts", sarcasm, ridicule, and spoof...... Come in a continuous stream.
"It's better to keep it mysterious than to know. Huang Yaming complained to Xu Tingsheng depressedly.
At this time, the happiest person is Jin Datang, who has to find time to sit in front of the computer almost every day to read the comments of netizens and the spoofs and sarcasm of the actors of "Stone", how to watch and be happy.
Jin Datang also has Weibo, and he is an entertainment company boss who likes to show his face very much.
His latest tweet.
The picture is the poster of the two films. Attachment: Handsome men and beautiful women, gorgeous epic VS crooked melons and cracked dates, unbearable...... What will you choose? Sorry, I don't have enough sympathy.
Regardless of whether this kind of remarks itself is excessive, the majority of people still approve of it, not to mention that those who are obvious are powdered.
To say that the harvest of "Stone" in this wave of publicity is that many people know about the existence of this movie and have a certain curiosity. But the loss is also very large, and many people, especially girls, have said: I don't want to watch the legend of the beggar gang......
Insiders are optimistic that "Stone" will recover the box office and make a profit, because of the amount of investment it makes, and under the popularity of such a topic, no matter what, it is not difficult.
But they sympathize with Huang Yaming, "Stone" is almost impossible to win, and it is impossible to compare it in any way, and now, even the chance of winning a week is getting slimmer and slimmer.
A few days after the poster was released, Huang Yaming entertained some members of the "Stone" crew at the Mingyao Bar.
Xu Tingsheng was also present.
Thinking about a group of absolute celebrities in the future film industry, when they are not yet popular, they are a little cramped to sit in front of themselves as investors, which is actually very interesting.
"Teacher Huang, do you mind going up and singing a song?" Xu Tingsheng pointed to the stage downstairs. Usually Huang Yaming has a lot of contact with the crew, and Xu Tingsheng's identity is different now, and after thinking about it for a long time, he came up with this title that is considered "flooded" and used indiscriminately everywhere, and Mr. Huang's name is Huang Bo.
"Can you sing?" Huang Yaming replied in surprise.
"Not only can I sing, but I can also dance, and I am a singer, right......? Blue windswept sand. Xu Tingsheng smiled and reported the name of Huang Bo's previous group.
The scene, including Huang Bo himself, was stunned.
Xu Tingsheng said in his heart, I have seen a lot of interviews with you in front of the computer in my previous life.
After all, after many years of resident singing experience, Huang Bo did not have stage fright, and sang a song "Love and Sorrow" on the stage downstairs, indeed, very powerful.
Xu Tingsheng asked him to sing in fact, it was just a foreshadowing, and when he came back, he said directly: "Teacher Huang sings very well, I don't know if you are interested in singing the theme song of the movie?"
"Ah, this, doesn't mean Miss Cen Xiyu ......"
"Two theme songs are fine", Xu Tingsheng said with a smile, "For this movie, her image may be too tall." That said, please don't mind. ”
"That ......"
"The Ugly Eight", the new song of the band Samsara Circle, now has only a relatively rough live version on the Internet. I think this song is quite in line with the public opinion we are suffering from now, and it can be regarded as a counterattack and propaganda. It's just that I don't know if Mr. Huang will mind......"
At this stage, being able to sing the song of reincarnation is actually a very lucky thing for Huang Bo, who has a musical dream but is unable to realize it. He has been in the rivers and lakes for many years, has the experience of performing all over the country, and has also run a factory, has a lot of experience, and has high emotional intelligence, Huang Bo did not show too much excitement on the spot, shook his head with a smile, and said sincerely:
"It's okay, my classmates, the director and crew outside...... A lot of people ...... I'm used to it anyway. And I've heard this song, and the meaning itself is very good, I think, it's kind of speaking for an ordinary person like me, I'm very willing, thank you. ”
"You're welcome, give you more opportunities to cooperate in the future, everyone is ah, cooperate more in the future", Xu Tingsheng raised his glass, "For the sake of the box office hit, for the sake of your future star journey, let's have a toast." ”
Xu Tingsheng made a foreshadowing, as for whether to seize the opportunity to sign a few more film contracts, this matter was handed over to Huang Yaming. Presumably they won't refuse, after all, these people present, the future box office makers, haven't realized how much influence they will have in the film industry in the future.
……
……
With Tianyi as the backing and convenience, the song was recorded quickly.
In mid-December, Huang Bo's version of "The Ugly Eight Monsters" began to appear on various channels. Interspersed with a small number of movie trailer shots, the MV based on the setting in the recording studio, the good singing level, sincere singing, heartfelt expression and outpouring, profound lyrics that are in line with the current public opinion......
Taking advantage of the hot topic of the moment, with the label of a new song of reincarnation, this song spreads at a breakneck speed.
As Xu Tingsheng said, this is propaganda, but also a counterattack. After all, the ordinary people in this world are the majority, when more and more people find resonance in the song, when more and more can experience that mood......
The sarcasm and ridicule began to become an eyesore, and people began to reflect on when they had become so shallow, intolerant, and casually hurtful.
Those who were arrogant began to be spurned, including Jin Datang, who was still scratching the "mocking Weibo" and caught off guard, and he was sprayed hundreds of pages.
Those ordinary efforts, serious efforts, silently endured, began to be appreciated and encouraged, because it is actually more difficult for ordinary people to succeed and get opportunities......
Public opinion has begun to completely reverse.
At the end of the MV, the cast and crew of "Stone" appeared collectively, smiling sincerely and saying sincerely:
"We, it's not good, but the movie is good. ”
People reply in various places, microblogs, forums......
"Just rush this song, I must watch ......"
"Thank you for speaking for the ordinary 'we'. ”
"I owe you a movie ticket, and I will pay it back. ”
"I'm sorry. ”
“……”
It's not going to be today.
It's so difficult to get in the backstage every time......