Netizens who paid attention to this article naturally didn't know that the account of this Weibo big V was just the account of the propaganda department of Yi Shuihan Studio.

And this ending is also from the hand of Lu Cheng of the studio's screenwriting department, regardless of the style or words, it is the same as before.

This is a publicity strategy formulated by the studio's publicity department, first using an article without a beginning or end to attract the idea of netizens, for this different ending that meets the expectations of book friends, many netizens will definitely be attracted.

After it has a certain impact, the next step of publicity will be carried out.

"Lao Zheng, we directly released the ending, will it have an impact? Will the audience be interested in watching our TV series after knowing the ending?" Xu Yongzhi asked with some concern, he did not interfere in the business and publicity of Xianjian Er.

Zheng Liaoyuan smiled confidently and said: "Lao Xu, you are an expert in directing, and you can only be regarded as a novice in business operation and publicity."

I think they will want to confirm it even more when they know it......

After all, they are two completely different carriers from the TV series, just like we released the second fairy sword before, do you think we have a small audience? No, right?

Now many big IPs are the same, first with a large readership, and then adapted into TV series or animation......"

After listening to Zheng Liaoyuan's explanation, Xu Yongzhi breathed a sigh of relief, he took this "Sword and Fairy II" too seriously, but he suffered some gains and losses.

Sure enough, the article quickly caught the attention of netizens.

They have left comments below this blog post.

"I like this ending so much, if only this was really the ending of Fairy Sword Er. ”

"This ending is so warm, Nightshade is finally with my brother. ”

"The blogger has filled up the regret in my heart, no matter what, thank you. ”

"It's really a fairytale ending, no pathos, only warmth. ”

"The blogger's writing is very good, you can try to write. ”

"I like this ending more than the original. ”

……

Netizens left messages, or thanks, sighs or sighs, although they think that this is not the real ending, but they are still very touched by it.

Sedum fulfilled his long-held dream and opened a pawnshop; Nightshade finally got his wish, lived with his brother forever, and became the treasure connoisseur of the pawnshop; Yukimi and Sedum had a lover and finally became married, and Prime Minister Bai depended on him......

This is the favorite picture of Sword and Fairy Readers and the audience, but unfortunately this is not the official ending.

But soon, this Weibo big V gave another surprise and happy news.

"Solemnly announce a news, this ending is not made up by myself, but the final ending of the TV series version of "Sword and Fairy II"!"

As soon as this news was released, it immediately caused an uproar, with surprises, curiosity, and doubts.

"I hope you're telling the truth...... But the TV series hasn't been put on, and the official hasn't been announced, where did you get the ending?"

"Wow, really, surprise!! happy ending!"

"How do bloggers know? Have you seen the ending of the TV show?"

"It's really fake, it's unbelievable!"

"Don't talk big, do you? You say this is the end of the TV series? It's funny. ”

"Hype, beware of official lawyers' letters!"

……

Whether it is the number of followers of this Weibo account or the clicks and comments of these two Weibo posts, they are rising at a speed that is visible to the naked eye.

More and more viewers and readers are noticing this happy ending, they want it to be true, but they have to question it.

In the era of the Internet, attention is traffic, and many self-media reprinted this article after getting the permission of the blogger, and further expanded their influence.

Soon, there were many book friends and viewers on the official website and official forum of Xianjian Er.

The studio did not give an answer immediately, Zheng Liaoyuan was waiting for the fermentation of this matter.

Even though the official has not given a clear answer, it still has an impact on the TV series.

On the first day after this blog post came out, the ratings of "Sword and Fairy II" rose to 8.5%, and on the second day, it rose to 9.1%, surpassing "Phoenix Yu Fei" by 1.2 percentage points.

In addition to the fact that the plot of Xianjian II is becoming more and more exciting, there are also many viewers who want to find some traces in the TV series, proving that the TV series is different.

But it's a pity that the plot of the TV series is the same.

Long Kui sacrificed his sword to save Sedum, and finally refined the ancient sword that was proud of the three clans and stirred up the storm.

Sedum felt the feeling of flesh and blood in the palm of his hand, and Sedum suddenly roared, and the four walls of the sword mound trembled!

The sedum on the screen, which seemed to be full of power, suddenly burst into tears.

At this time, he was full of infinite confidence, because he knew that the sword in his hand was shining on the gallant sword and capturing people's souls, but it was not just a demon suppression?

Just glanced at the Excalibur, but the flesh and blood of the nightshade had become stubborn iron, and the gloom in his heart could not be offset by the return of the Ancient Excalibur.

After a while, Sedum swept away his sad face, stood up and shouted at the sky: "Okay! Evil Sword Immortal! You have harmed my relatives twice and three times, and if you don't beat you to the ground, I will swear that I will not be a man!"

Sedum on the screen is grief-stricken and indignant, and the audience in front of the TV also feels the same way.

Nightshade's second martyrdom was distressing and sentimental, and at the same time there was a hint of anger.

What bullshit has a different ending! Nightshade is still like the middle of the sword to save Sedum, where can I still live with my brother!

It's not a big deal to have the same ending, but when there is hope, it is extinguished, and the depression and depression in my heart can be imagined.

Under grief and indignation, that Weibo account became the scapegoat for Nightshade's death.

Netizens have run to leave messages under that article!

"Trash! Liar! The TV series is out, and Nightshade is obviously dead!"

"Now I don't have anything to say, I know it's a dead liar!"

"I'm really angry with me, I still believe in you so much. ”

"Grandstanding, you've been slapped in the face now, right?"

……

At this time, in Yi Shuihan's studio, Zheng Liaoyuan also paid close attention to the trends on the Internet.

This turmoil is getting more and more intense, but Zheng Liaoyuan knows that it's almost time!

At this time, the audience's attention and patience have reached the highest point, if the news is not broken again, I am afraid that the ratings will slowly fall back to the original level, and it will be worth the loss.

Soon, the official website of Xianjian II released the latest news, confirming the authenticity of the ending mentioned in that blog post......

As soon as the news came out, all the netizens who paid attention to Xianjian Er were boiling.

(End of chapter)