"John Rupert, all talents!" Li Feng muttered to himself, looking at the detailed information about John Rupert and the rise of the Rupert family.

The Rupert family is known as the second richest family in South Africa, second only to the Oppenheimer family, and is naturally a powerful family, which is really funny, although those countries in Africa have become independent, but if you look at the top capital families in those countries, you will find that these families are all white.

South Africa, as the strongest country in Africa, is no exception, whether it is the Oppenheimer family or the Rupert family, they are both white and Jewish families, and they have to admire the strength of the Jews.

In addition to having a wide range of industries in South Africa, the Rupert family is naturally most famous for its Richemont Group, which is now one of the world's two major luxury groups.

John Rupert is a real wealthy second generation of the family, his father started in South Africa after World War II, engaged in the tobacco business, the family tobacco company Rembrandt (Rembrandt), directly controlled 90% of the tobacco industry in South Africa, and participated in the British tobacco company Loafman, and the famous British American Tobacco Company are all owned by his family.

British American Tobacco Li Feng has heard that Gong Huang's husband is not an executive of British American Tobacco in the Asia-Pacific region.

……

Now the head of the Rupert family is John Rupert, who was not very interested in the family business when he was young, but aimed at the luxury industry, participated in the family business in the 80s, founded the Richemont Group, and waited until the retirement of his father, John Rupert finally took over the family business.

While controlling the famous luxury empire - Richemont, and on the other hand, controlling the tobacco business inherited by the family, although the ranking on the rich list looks very low, he is definitely a low-key super-rich.

Li Feng can even imagine that on top of the family inheritance, the shares must be hidden.

It can be said that hiding wealth is a necessary survival rule and one of the compulsory courses for top rich families, and no rich person will completely expose the wealth of individuals and even families.

Of course, it has become difficult for the wealthy who have risen after the new century to hide their wealth in a short period of time, especially in the future era of self-media, which is even more difficult, after all, various supervision mechanisms, exposure can be carried out anytime and anywhere, and so on.

For example, in the past and later generations, Shuangma and other Chinese wealthy groups, their wealth is more open than those old family tycoons in Europe and the United States, after all, it is a new rise and the time is too short.

Generally speaking, it is more difficult for the first generation of wealth creators to hide their wealth, unless they deliberately hide their wealth at the beginning, such as Li Feng, who set up offshore companies from the beginning and dispersed their shares through some private equity funds.

But most entrepreneurs, who would think of using private equity funds to diversify their operations or something at the beginning, after all, no one can guarantee whether your business can succeed, and no one will take this into account, so people like Li Feng will do this in advance.

……

Li Feng also conducted some industry research on Richemont and LV, in general, LV mainly focuses on the development of a few brands, and will sacrifice some brands, while Richemont is more 'intensive', and does not give up after each acquisition of brands.

In the current market of economic downturn and shrinking luxury goods, LV can develop those relatively low-profile brands and adopt a strategy of small profits and quick sales at low prices to tide over the difficulties, while Richemont's brand is relatively difficult.

Li Feng is ready to combine the characteristics of the two to run his own luxury group, such as Gucci, Saint Laurent and other well-known brands are naturally going to develop greatly, but in addition to these, Li Feng is also ready to acquire second-class brands to open up those luxury goods are still in the luxury market for the time being.

For example, today's Chinese market is more suitable for second- and third-rate products, otherwise, why can Boots occupy the leading position in the Chinese market from the 90s to the first 10 years of the 21st century.

With similar Baozi and various possibilities in the future, the group's second-class product scale brand will be formed, so that when the top luxury goods are sluggish and the economy is in a downturn, the second-class brand can make up for the group's shortcomings through price advantages.

This is Li Feng's overall development strategy for his luxury group, and similarly, in the management of product lines, Li Feng is also ready to take a comprehensive road, such as LV is more in fashion brands, while Richemont is mainly in jewelry, watches, and Li Feng will not be soft, whether it is watches or fashion clothing brands, etc., they all hope to appear in their own product line list.

Now Li Feng's group is also looking at those top jewelry, watches, and fashion brands to see which ones he hopes to be able to buy and pocket, and maybe he will compete with Richemont and LV in the future when acquiring brands, after all, the number of these top brands is still limited.

Li Feng was really looking forward to Rupert's sudden visit, after all, this is Richemont's head and a competitor of an important branch group under him.

……

In the next two days, Wu Jianmin led Standard Chartered to continue the integration road, and the invitations to the Standard Chartered celebration reception were also sent out continuously, and the Standard Chartered cocktail party was scheduled for December 14, Sunday evening.

Naturally, Li Feng also personally visited many bigwigs, such as Prince Charles, the Duke of Grosvenor, and even the British Prime Minister, and sent invitations; and sent housekeepers to visit the door in person, and went to the bigwigs of all parties who had settled on Kensington Garden Street, and the senior executives of embassies of various countries, and so on, and he was very busy for a while.

Today's Kensington Garden Street is actually settled by more embassies of various countries, unlike later generations, where all the super-rich people from all over the world settle on Garden Street.

In the face of the butler sent by Li Feng to come to the door in person, whether it was the embassies of various countries or some super-rich dignitaries, they all expressed their gratitude and said that they would come to the reception in person.

Similarly, for the person at the helm of the Richemont Group who sent the visit sticker, Li Feng personally called according to the number on the private business card he left, and after greeting him for a while, he also invited him to attend the Standard Chartered cocktail party, and the people also said that they would attend on time.

In addition to the bigwigs and partners from all parties, including those stars from Chelsea, many British entertainment stars, media bigwigs, etc., have become the invitees to this cocktail party, according to Wu Jianmin's statistics, the number of participants may exceed 300 or even more.

If it's really just the No. 15 Garden Villa that Li Feng said before, it's really too crowded.

This reception was held directly in Li Feng's residence, although No. 18 was his own residence, but this time the hall on the first floor of No. 18 was also used, and the new art gallery through the side door led directly to the hall of Villa 19, and Villa 19 was the main venue.

……

Fortunately, when Li Feng opened up the two house number gardens, he directly built an art gallery in the middle of the two villas, on which some shareholder artworks were hung, as well as some oil paintings of Li Feng's own life.

Yes, today's Li Feng is actually very sassy, for example, since Zhou Jiana helped him manage the family's artworks, he has also met many top painters in the United States through Zhou Jiana.

At that time, Li Feng directly invited them to paint portraits of his family members, including Li Feng's, the two old people in the family, the daughters in the family, etc., and they ended up painting a lot.

Of course, except for the old man and Li Feng at home, the rest of the privacy is naturally placed in the home of the American imperialists, and some of Li Feng's personal portraits are hung in mansions around the world.