"But if you do it like this, I'm afraid that before we defeat our ATV, they themselves will collapse. Pen ~ Fun ~ Pavilion www.biquge.info" Summer shook his head and said.

When "Millionaire" was first launched last year, it barely broke even after burning more than 10 million Hong Kong dollars. And wireless's "The Strong Have Their Own Strong Players", the intensity of burning money seems to be even more fierce than ATV.

This can certainly win temporary ratings, but in the long run, it's not a good thing for wireless!

The reason why Li Jiacheng, Guo Bingxiang, Bao Yugang and other five richest people joined the wireless company is mainly because they are afraid of the mainland, so they want to buy an insurance for themselves and use public opinion to protect their own interests.

Fear comes from ignorance. In the future, as the contact between the wealthy and the mainland increases, and mutual communication and understanding deepen, these fears will eventually come to naught. At that time, wireless will not be of much importance to them.

If wireless can't turn losses into profits at that time, can't create profits for them, but needs them to continue to transfuse, those rich people will throw the blame. After all, they are businessmen, and making money always comes first.

Unlike in the summer, when he bought ATV, making money was still secondary, expanding the territory, improving influence, and cultivating talents were the main purposes, so he could afford to lose money.

In their previous lives, Zheng Yutong and He Hongshen both invested in Asia TV, but in the end, they couldn't stand the continuous losses and finally chose to quit.

And watching wireless is now a three-drama simulcast, and it is a new variety show, everything costs money, such a money-burning method, I am afraid that there is no possibility of making a profit in the short term, so its final ending may be like ATV in the previous life, it was constantly sold and sold, and finally went bankrupt!

If I had made this show in the summer, I wouldn't have set the prize money so high. Because games like "The Strong Have Their Own Strong Players" are already very interesting, and they don't need to set such a high prize, they are already very eye-catching.

Unlike "Millionaire", the questions asked are a bit geeky, not something that ordinary people can answer, so they need a lot of bonuses to attract the audience.

Moreover, he will not invite sultry guests to the show, but will invite the company's artists to the show. Because "The Strong Have Their Own Strong Players" is not very confrontational, as long as the guests are lucky and roll the dice, they can win.

The lack of confrontation in the show naturally makes it a lot less interesting, and it also loses some of the ratings. Therefore, celebrities should be guests and make games, so as to make up for this deficiency and enhance viewability.

In short, in the summer, it seems that the creativity of wireless's new variety show "The Strong Have Its Own Strong Hands" is there, but there are still some mistakes in implementation. Even if it can cause some impact on ATV, in the long run, the impact is not large.

……

The next day, Zhou Liang Shuyi brought the ratings report.

When TVB's "The Strong Have Their Own Strong Players" was broadcast yesterday, it achieved a rating of 40% and 2, which is very good.

"Mr. Xia, wireless is now pressing step by step, and the movements are getting bigger and bigger, which poses a great threat to us. Zhou Liang Shuyi said to Summer.

According to her inquiry, the production cost of this "The Strong of the Strong" alone reached 2 million Hong Kong dollars, which is not a small amount. You must know that 2 million Hong Kong dollars is enough for ATV to make a small-budget TV series. Wireless is willing to spend so much money to produce the show, obviously the plan is not small, and it must be with the goal of defeating ATV.

"Don't worry, Mrs. Zhou, our ATV is not what it used to be, even if one or two programs on wireless become popular, it won't have much impact on us. Summer waved her hand and smiled, "Just let it develop, leave it alone." It develops it, let's develop ours, we have to go our own way, don't dance with others. ”

He also knew that wireless was menacing, but it didn't matter, as long as he was in charge, wireless wouldn't be able to turn the sky upside down.

"Mr. Xia is right, but I'm still a little worried, I don't know how many tricks Yu Zheng has. Zhou Liang Shuyi said again.

Yu Zheng has been making frequent moves recently, revising, pushing new dramas, and launching new variety shows, gaining a lot of attention and stealing a lot of ratings, making Zhou Liang Shuyi feel threatened.

"No matter how many tricks she has, we'll take care of ours. Xia smiled, "The five richest people and I have agreed not to engage in vicious competition, so as long as they don't violate this article first, we ATV can't take action." Therefore, developing oneself is the last word. ”

"Hmm. Zhou Liang Shuyi nodded when she heard him say this.

"BY THE WAY, HOW ARE WE PREPARING FOR OUR NEW VARIETY SHOW "TABLE-FOR-SIX"?" ASKED SUMMER WITH CONCERN.

"The team has been formed and is now screening guests, decorating the stage, and preparing for filming. Zhou Liang Shuyi reported.

"Well, the guests choose more handsome men and beautiful women, and don't want any crooked melons and cracked dates to come on stage. Summer reminded, "In addition, the stage is a little more gorgeous, don't be reluctant to spend money." ”

"Mr. Xia, where do handsome men and beautiful women still use our show for blind dates?" Zhou Liang Shuyi asked in surprise when she heard this.

Handsome men and beauties have always been sought-after goods in the emotional field, not to mention boyfriends and girlfriends, even if there are several spare tires, how can you use them to ask for friends on TV.

"You still don't understand, our show is a reality show, and the focus is on 'show'. Whether those guests fall in love or not has nothing to do with us, what we want is to entertain the public. When Xia saw her say this, she immediately shook her head and said, "To entertain the public, you need handsome men and beautiful women." You are a few ordinary people who are not good-looking, can that attract the audience?"

"......" Zhou Liang Shuyi blinked, "So, it's going to be fake?"

"That's fine. Summer nodded, although her words were a little ugly, but in fact, this kind of show is a "show", which is inseparable from fiction, falsification and arrangement.

In the previous life, "If You Are Not X Do Not Disturb" is actually a show. Many of those female guests are from modeling agencies, and they don't participate in the show to find a partner, but just want to become popular with the help of that platform.

In fact, not only this show, but any reality show, nominally a true reflection and panoramic record, in fact, in order to pursue a better program effect, there is a script in advance. All the guests and all the stars follow the script.

A program like "Meng X Singer" was accidentally photographed on a teleprompter, and the script was inadvertently exploded, so that everyone could see the true face of this show.

And in "China X Voice", a certain judge's hairstyle is black and straight for a while, and big waves for a while. Although the program team explained that it was because of editing mistakes and refused to admit that there was a shady scene, the audience is not stupid.