"How to combine mobile phones with Internet thinking?"

Xu Qian fell into thought.

Then he said: "First of all, the mobile phone adopts the online reservation sales model, and the user submits an order online to purchase after applying for purchase qualification on the official website of the mobile phone, which saves a lot of costs in procurement and inventory management, which is a manifestation of Internet thinking!"

Remy nodded and said: "Yes, if mobile phone sales are concentrated on the Internet and operators, the channel links will be reduced, which can reduce operating costs, that is, reduce the sales cost of mobile phones!"

Xu Qian said: "I think the combination of mobile phones and Internet thinking, the most important thing is the following five aspects!"

"Listen up!"

Remy listened!

Xu Qian said: "First, use Internet thinking to make hardware. ”

"In fact, Internet thinking contains a lot of content, the most important content is how to get millions of people to work with you through the Internet, I say especially like our party's mass line, we must insist on coming from the masses, going to the masses, believing in the masses, and relying on the masses. ”

Remy said: "This is cultivating fans!"

Remy remembers that the fans of the fruit phone are called "fruit fans", and those fruit fans are very, very crazy.

"Second, make products with good user experience. ”

Xu Qiandao.

"The third is to make high-performance, high-quality hardware!"

"Fourth, reduce costs!"

"Fifth, expand the market!"

Remy nodded and said, "Very good. ”

Xu Qian said: "The following four points are the most important!"

Remy..........

"And?"

"First of all, the user experience is supreme: if you want to make the mobile phone sell well, you must understand the user, in the era of mobile Internet, who understands the needs of consumers more, how to understand the consumer embodies a simple and accurate user experience, will determine the size of its explosive energy, must start from the first point of contact with consumers, the more accurate the better. ”

Remy said: "In fact, whether it is online or offline, products should follow this principle!

"Secondly, the profit strategy can not be rushed: these customers may only have used the simple functions of the mobile phone, the strategy of the profit model, the need for enterprise and simple and easy-to-understand guidance, the powerful platform of the mobile Internet, has become all-round, three-dimensional. ”

Xu Qian continued.

Remy said: "I think I can combine these two!"

"It's hunger marketing!"

"Through hunger marketing, word-of-mouth marketing, expand the market; at the same time, strengthen the construction of channels, such as network sales, operator customized sales, etc., so that the mobile phone in the distribution mode to get more choices, because the sales of mobile phones are concentrated on the Internet and operators, eliminating the link of intermediate channel providers, saving a lot of sales costs for mobile phones, effectively reducing the cost of mobile phones. ”

Xu Qian glanced at Remy in some surprise, he really deserved to be a legend, and he was able to draw inferences.

Combining the three aspects of "customer first", "marketing" and "expanding the market", Xu Qian really admires him.

You must know that the reason why Xu Qian has such an awesome thinking is because the world has entered the era of mobile Internet, and he still has a search engine in his head.

And Remy's ability to associate so much is purely because he is more awesome.

Xu Qian continued: "To find the core competitiveness of the business: the information that is closely related to the location of this item and this item, the most lethal form, this kind of service that integrates positioning, search and accurate database functions will definitely elevate the mobile phone to the realm of changing the world." ”

"In the case of relative passivity in the competition of the industrial chain, the biggest weight in your hands is the market share and business innovation ability, the market share allows you to have a greater voice and bargaining qualifications, and the business innovation ability determines your own "selling point". ”

Remy added: "I think if I want to make a mobile phone, the core competitiveness is cost and service!"

"The cost needs to be low, but it can't compromise on product quality. ”

"The service must be good, so as to create a good reputation, to establish a complete after-sales service system!"

Xu Qian continued: "Grasp the new model of mobile marketing: a brand culture of the mobile Internet, the biggest difference between the marketing model of the mobile Internet and traditional marketing, attract more customers through word-of-mouth communication, and then let the participation and interaction, the biggest difference between the marketing model of the mobile Internet and traditional marketing is to directly let the right customers say the right words for the enterprise, and the cold advertising marketing will eventually slowly decline in this era." ”

Remy said: "It's about building a brand and cultivating fans!"

"In this way, when you wait for the publicity in the future, there will naturally be countless mobile phone fans who will cheer for you and automatically help you publicize!"

"It's really a link with a ring, in fact, these links form a circle, and all of them are indispensable!"

Remy Road.

Xu Qian continued: "Integrate resources outside the industrial chain: as long as you can grasp the premise of the mobile Internet and seize the strong resources of the industry, the relevant nodes will effectively integrate the resources of the industry.

”

Remy said, "It's just about building an ecosystem,"

"Our company's positioning is a mobile Internet enterprise, in the wave of mobile Internet, we should rely on the home Internet, with the help of TV, router, air conditioner, car and other products to build our own "Skyworth ecosystem", so as to expand their own brand influence!"

Xu Qian really admired Remy's five-body throw.

Remy continued: "I think there should be two more points, first of all, we must pay attention to R&D and innovation, which is the core competitiveness of an enterprise!"

Xu Qian nodded and said, "Yes, if you don't have your own patent, you will be controlled by others!"

"And product development and marketing are the upstream value chain, and the value obtained is also the highest!"

Remy continued: "Second, we must have a differentiation strategy, the so-called differentiation strategy, refers to the strategy adopted in order to make the company's products, services, corporate image, etc. significantly different from competitors in order to gain a competitive advantage. This strategy focuses on creating products and services that are perceived as unique by the industry and customers. ”

"If I can do this, my dream will come true, and I will make it a century-old store, so that everyone can enjoy the fun of science and technology, and promote the progress of China's manufacturing industry." ”

"At that time, every household was using our company's products, and they said that we were beautifully made, and the work was like a work of art!"

"At that time, the people's impression of Chinese products will definitely change a lot!"

Xu Qian said: "Your dream will definitely come true." ”

Xu Qian and Remy chatted very happily and soon reached an agreement!

After Xu Qian and Li Qiye left, Remy sighed and said, "Xu Qian, he really deserves his reputation!"

Remy was completely convinced by Xu Gan!

Xu Qian was almost his guiding light, lighting up the entire lost path for him, and at this moment there was a light in front of him, and nothing could stop him.

He's going to be the pig standing on the tuyere.

Lin Qing also said with some reluctance: "I think Li Qiye is quite interesting, I talked to him quite a bit." ”

Remy was stunned for a moment, then looked at Lin Qing and laughed.

Lin Qing was also a little embarrassed!

But he laughed along.

In fact, he also exchanged phones with Li Qiye.