Melon has been able to dominate the highly competitive music market as a giant for many years, in addition to the strong investment of the chaebol group behind it, one of the main reasons is the novel planning.

YEARS AGO, WHEN MOST ESTABLISHED MUSIC SITES WERE STILL USING THE OLD MARKETING METHODS, MELON, WHICH HAD JUST BEEN FOUNDED, LAUNCHED THE DAILY MUSIC CHARTS UNDER THE PLANNING OF A STRATEGY TEAM.

The fresh model, which ranks songs according to the number of listeners, rather than arranging the rankings according to the degree of PR fees of each entertainment company as most music sites have done in the original, quickly made its first impact on the industry.

Most of the customers of established music websites are attracted to the past, and when they feel a crisis, they will think of change and imitate, and MELON's strategy team is also magical, just when they think that by copying MELON's template, they can defeat this rookie who dares to challenge the unspoken rules of the industry with the customer traffic that is still in the lead.

Melon once again released a big move, in addition to the daily new song ranking, another list has been added, and a new ranking is arranged based on the number of listeners per hour, which is called the real-time chart.

The thickness of the customer's viscosity depends on the novelty and application, the customers who have been attracted by MELON's new tricks in the past have seen the new tricks that are applicable, and the customers who are still waiting to see also run to experience, and the customer traffic of the old website that has not had time to follow up in time has gradually lost under the combination of MELON again and again, and has achieved the glory of today's Melon website.

Melon itself started with a novel concept, and in order to prevent being pulled down by rising stars, it has been continuously improved and developed over the years, making the originally boring music source ranking more colorful.

In addition to the daily and real-time charts mentioned above, the midnight curve is also a major feature.

Competition and confrontation have always been important elements of traditional sports, and the Melon strategy team has gone to great lengths to keep its position as the leader, even implanting this model into the music charts.

Its mode is to deliberately set aside the top three positions on the midnight chart at midnight every night, providing three recognizable color graphs, according to the number of listeners, from high to bottom, with three colors, red, blue, and green.

The most listened to the song was red, followed by blue, and last was green.

In the course of an hour, with the top three rankings of listeners updated every five minutes, the red curve would drop to the top of the live chart at one point in time, becoming the first song to be seen by listeners on the chart.

PC is a small country where any industry competes to empty hands, and the more well-known and representative one in China is the music industry, which is updated quickly and new people emerge violently, all of which are surprising to other industries.

Whether it is a combination or SOLO launched by an entertainment company, if it wants to quickly gain national fame, it must open up the situation in the music source market, after all, where the eyes see, there is finally no distance for the ears to hear.

Therefore, MELON's music source list has quickly become the most important promotion point for various entertainment companies when promoting newcomers.

And the curve war at midnight is even more important.

It exists as a platform where you can recommend your company's artists to hundreds of thousands or even millions of users for free.

If there is a company that doesn't pay attention to this and doesn't care, then the time before this entertainment company goes out of business is really a matter of time.

Jin Chengyi briefly told about the experience of helping his brother who was the son of Tianyao, and he estimated that Sana's smart little head should be easy to understand.

After saying so much, Jin Chengyi's mouth was a little dry, he licked his lips, and just wanted to reach out to get the juice on the table, he sent it to him with one hand.

He raised his head and saw that it was Mingjing Nan with a smile, and he immediately felt flattered.

"Thank you. ”

Nai Nan smiled, and also poked his head and pointed to the curve chart like Sana did before, and asked curiously, "Which one belongs to Suzy's seniors." ”

Jin Chengyi hasn't answered yet, and Sana, who has come back to his senses, will also answer: "Red, Nan, look, there is a singer's cover on the right side of the red line!"

Sana hadn't noticed this before, but Nai Nan nodded and noticed it too.

At the moment arrive at 00:10.

The curve war began to change, and as the page was updated, the three of them suddenly noticed that the height of the red curve seemed to have become a little shorter, but the blue line was a little more upward.

"Oppa?" Sana looked at him suspiciously.

Kim Sung-yi nodded knowingly, stretched out his hand and operated on his mobile phone, wanting to see where the blue curve chart was sacred, and he could actually eat up his listener count during the outbreak of his new song at midnight.

The curve chart turned into a conspicuous blue line under Jin Chengyi's operation, and the moment he saw the cover on the right, his heart was cold.

The simple and bland cover features the portrait of a middle-aged man who has a resounding name in the music world, called Ren Changding, and is one of the unworthy overlords of the music world at that time.

Ordinary Song If Kim Sung-yi remembers correctly, this song has been released for a while, but I didn't expect it to be still strong, and it has become a strong opponent against himself and Suzy newcomers this time.

Especially the style of this song, there is no rival at midnight.

Jin Chengyi sighed, saw Sana and Mingjing Nan looking at each other, although he knew that the chance was not great, he still kept smiling and said, "It's okay, Suzy's song is still the first!"

People who don't know too much, when they hear someone who understands this, they are all relieved, after all, they are from the same company, and they are the seniors who debuted, so they naturally think about their own side.

After another ten minutes, when the red and blue lines were about to be leveled, Kim Sung-yi knew that tonight's defeat was a foregone conclusion and closed MELON's website.

Regretful?

Somewhat.

Discouraged?

Never.

The strength of others is not a reason to convince yourself of failure, only when you become strong yourself, you are qualified to look from top to bottom.

He looked up tonight, but that doesn't mean he will do the same in the future.

After this battle, Jin Chengyi's inner fighting spirit was even higher.

The change in Jin Chengyi's expression did not hide from the two girls, Sana was just a little strange that this OPPA came again.

There was a hint of appreciation in the depths of Mingjingnan's eyes, she understood, because she listened to the song quietly, understood the lyrics, and heard the boy's voice.

What the hell is he hiding?

It's like a black fog that you can see more clearly when you walk in.

But as she approached, the black fog in front of her became even deeper.

What a person who is like a fan.

Yes, Kim Sung-yi XI.