Mobile reading

"Liby Group, 530 million!" Zhang Li, marketing director of Liby Group, was still a little hesitant, but after seeing Xuefeng Mountain Spring holding up the sign, his eyes suddenly lit up and he immediately followed up decisively.

The relationship between Xuefeng Mountain Spring and Jiang Feng and Wanyan Entertainment is understood, looking at Zhou Hao's inevitable look, if he didn't guess wrong, Xuefeng Mountain Spring should have gotten some inside information, and this means that there must be something good about it.

Not only Zhang Li of Liby Group, but also other people present were all elites, except for the German Zwilling who had just sponsored the second season of "Chinese Restaurant", which had just sponsored the second season of "Chinese Restaurant", the funds on hand were a little tight, and other major advertising sponsors had taken action.

Although the starting price of 500 million is very high, if the cost can be recovered, it will be a different matter.

Just look at Xuefeng Spring, now it's called a trench, and at the beginning, it was also in this conference hall, and many people present remember very well that the Xuefeng Spring at that time was on the verge of bankruptcy and was about to be unable to support it.

And it is precisely by relying on Jiang Feng and relying on the title sponsorship of "The Voice of China" that Xuefeng Mountain Spring has made an extremely beautiful turnaround, and even created a marketing miracle in the drinking water industry for a time, making a lot of money, not to mention, and began to engage in public welfare activities and take the strategic route of famous brands.

There is such a vivid example in front, after a little hesitation, everyone present began to actively raise their cards to bid, not wanting the benefits to be taken away by Xuefeng Mountain Spring.

In the end, after an extremely fierce competition, Xuefeng Mountain Spring, which got the news in advance and raised a lot of money, finally succeeded in having the last laugh, spending 800 million yuan to win the title sponsorship of the web series "Chasing the Murderer in the White Night".

"Mr. Zhou, it's hard enough, although your Xuefeng Spring's recent market share is getting higher and higher, but no matter how much money you make, it's not like this, are you so sure that the web series "Chasing the Murderer in the White Night" will be a hit?"

"An investment of 800 million, once this online drama is not popular, it will all be lost!"

"If you want to recover the cost, you must not only have fire, but also fire, otherwise, you will also lose money!"

"A while ago, I had a friend who spent 8 billion to win the naming rights of the Huaxia Football Super League, but that was the naming rights for a whole decade, and there was also a share of broadcast revenue, and after sharing, your 800 million title sponsorship fee is more expensive than my friend!"

"Mr. Zhou, your Xuefeng Mountain Spring is already famous enough, there is no need to spend so much advertising money, right?!"

"I think so, I can go to another production line with this money. ”

Zhang Li and others surrounded Zhou Hao, all kinds of envy and jealousy, and at the same time a little puzzled.

In their opinion, spending 800 million to sponsor an online drama is too exaggerated, you must know that 800 million can directly shoot a movie.

Zhou Hao, the boss of Xuefeng Mountain Spring, smiled and didn't refute anything, and after listening, he only said one sentence, "It's very simple, I believe in Jiang Feng." ”

It's as simple as that, Zhou Hao believes in Jiang Feng's judgment and believes that the drama "Chasing the Murderer in the White Night" can become popular, and then raise the brand awareness of their Xuefeng Mountain Spring to a new height.

Although in this way, the liquidity on their Xuefeng Mountain Spring account has been almost consumed, but Zhou Hao is not nervous at all, but is quite excited and looking forward to it, just waiting for "Chasing the Murderer in the White Night" to be officially launched.

Seeing that Zhou Hao was so confident in Jiang Feng, Zhang Li and the others suddenly had nothing to say, like Zhou Hao, they now also want to see if the drama "Chasing the Murderer in the White Night" can become popular, if Jiang Feng succeeds again, then they have to seriously evaluate the cooperative relationship with Jiang Feng and the entire Wanyan Entertainment.

Driven by Xuefeng Mountain Spring, Liby Group and other advertising sponsors also invested money in the online drama "Chasing the Murderer in the White Night", although it was not as much as Xuefeng Mountain Spring, but the various advertising sponsorship fees were as much as 200 million yuan.

In other words, after the end of this advertising bidding, Jiang Feng successfully pulled in one billion advertising sponsorship fees.

"Brother Feng, I still say the same thing, it's a pity that you don't go into business!" At the dinner, Chen Yingdong came over to toast, with admiration on his face.

If you don't admire it, at this speed of making money, maybe it won't take long for Jiang Feng to pay off the huge debt of 20 billion.

"Boss, your financing ability is really strong!" Song Qihang raised his glass together, his face was also full of admiration.

Although the huge debt of 20 billion yuan is very scary, seeing Jiang Feng's strong financing and liquidity ability, he is full of confidence in the future of Wanyan Entertainment.

"Yingdong, Uncle Song, the advertising sponsorship has been pulled, but now is not the time to celebrate, and then we have to show our value to all the advertising sponsors who have invested, only if they think that the money they have invested is worth it, then there will be the next opportunity for cooperation." Jiang Feng smiled slightly, very calm and sober.

After a pause, Jiang Feng opened his mouth and asked, "Uncle Song, how is the cooperation with those video sites?"

Although they Wanyan Entertainment also have their own video website, in terms of the current scale and number of active users, there is still a huge gap with the domestic first-line video websites.

On the one hand, Jiang Feng has not taken the time to seriously operate the Wanyan Entertainment Video Website, and on the other hand, the current content of the Wanyan Entertainment Video Website is still too monotonous and not rich enough, such as mainstream video resources such as TV series and movies, there is no one, and the number of active users is naturally not large.

At this stage, "Chasing the Murderer in the White Night" wants to be launched and promoted, and the best delivery platforms are still those domestic first-line video websites, such as Aiguo video websites.

"Boss, it's almost over, according to your requirements, the whole platform will be launched, and it will be launched at the same time, plus all kinds of advertising expenses, almost 100 million. Song Qihang said.

The production cost is 100 million, and the advertising fee is 100 million, originally Song Qihang thought that Jiang Feng was too much money to do this, but after seeing Jiang Feng pull so much advertising sponsorship money at once, he suddenly felt a lot easier.

Hearing this, Jiang Feng nodded with satisfaction and said with a smile: "Uncle Song, since we have almost talked about it, let's let the major video websites start to warm up and carry out advertising, it is more than enough to spend a week on video editing and post-dubbing." ”

Under Jiang Feng's instructions, Song Qihang immediately contacted the heads of major video websites, and after making the first advance payment, the large-scale publicity of the online drama "Chasing the Murderer in the White Night" was officially launched.

This book is from: