Chapter 287: Famous Brand Strategy

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"Great!Boss, after our company is officially established, will we all be regarded as the company's veterans?!" Luo Xiaoyou's eyes lit up, and he asked with an expectant face.

"Yes, you are all veterans of the company, but don't be too happy, the veterans don't have any special treatment, if you want to develop in the company, everything depends on your personal ability. Jiang Feng replied with a chuckle.

Originally, Jiang Feng planned to give Luo Xiaoyou and the others some special treatment, but under Song Qihang's persuasion, Jiang Feng had already changed his mind.

Song Qihang's point of view is that a company is a company, and if you want to formalize your business, you can't do anything special, otherwise, all the rules and regulations will be reduced to decorations, and there is no convincing force at all.

Jiang Feng thought about it, and happily adopted Song Qihang's suggestion and extinguished this thought.

Of course, Jiang Feng will not treat the people around him badly, just give Luo Xiaoyou and others some preferential treatment from other aspects in the future.

As for the specific structure of the company, after some careful discussion between Jiang Feng and Song Qihang, they decided to temporarily divide it into two major sections, and then set up specific functional departments after the company was formally established and the company's address was also confirmed.

The human resources section is led by Song Qihang, plus his team, and in the future, all human resources matters will be handled by Song Qihang.

There are also legal personnel and company accountants and other staff who have been recruited one after another, and they have also been handed over to Song Qihang to manage, after all, Song Qihang is professional in this regard, and there is a team to help, so Jiang Feng doesn't have to worry about anything.

The business sector is led by Jiang Feng, and he is also the real helmsman of the company, whether it is the company's business content or development direction in the future, this will be decided by Jiang Feng.

In fact, Jiang Feng and Song Qihang have reached a tacit understanding, that is, the specific affairs of the company will be handled by Song Qihang in the future, and Jiang Feng, who has free his hands, will put all his energy into the company's operation and development.

There is also the specific address of the company, which is now in City B for the time being, and after the completion of the main building of Wanyan Entertainment City, it will be moved to SH City, after all, SH City is a famous financial center, even if you look at the world, it is also a first-tier city in the world, which is more conducive to the company's future development.

"You talk, I'll make a call. After eating, Jiang Feng got up and walked outside and dialed a phone number.

After connecting, Jiang Feng couldn't help but smile and said, "Brother Zhou, I have already sent you back the 600 million payment, have you received it?"

Before, it was for emergency relief, but now that the crisis has been lifted, Jiang Feng naturally wants to return the money quickly, although Zhou Hao didn't say it, but Jiang Feng can imagine that if he takes out such a large amount of money all of a sudden, Xuefeng Mountain Spring's cash flow must be very tight.

"I got it, but to be honest, I'm a little disappointed, brother, I didn't expect you to pay back so quickly. Zhou Hao said half-jokingly, half-seriously.

It must be a good thing for Jiang Feng to repay the money so quickly, the cash flow pressure of their Xuefeng Mountain Spring was lifted at once, and the expansion plan could be continued, and everything had no impact, but in the same way, Zhou Hao was also a little disappointed in his heart, because he really admired Jiang Feng very much, and if he could, he would really want to snare Jiang Feng into their Xuefeng Mountain Spring.

"Thank you Brother Zhou for your appreciation, in fact, I am not the same in Xuefeng Mountain Spring, if there is anything in the future, we will communicate in a timely manner, and I am happy to provide some marketing suggestions to Brother Zhou, such as famous brand strategy. Jiang Feng smiled slightly and responded.

"Famous brand strategy? Let's hear it!" Zhou Hao suddenly came to his senses when he heard this, and asked eagerly.

Zhou Hao has always attached great importance to Jiang Feng's suggestions, this kind of attention is not blind superstition, but is based on Jiang Feng's successful marketing again and again, no one knows better than him, what role Jiang Feng played in the process of their strong rise of Xuefeng Mountain Spring.

It is no exaggeration to say that without Jiang Feng, there would be no current Xuefeng Mountain Spring.

"Brother Zhou, I think so, now Xuefeng Mountain Spring is already a first-line brand of drinking water, and its market share is getting higher and higher, it's time to consider the next development strategy. ”

"My personal opinion is that Xuefeng Mountain Spring can consider making this brand a real brand. ”

"There are many first-line brands in the market, but there are very few real famous brands, and there are even fewer famous brands with a long history. ”

"I have an idea that Brother Zhou can consider starting with public welfare activities, carrying out strategic layout, and improving the social influence of Xuefeng Spring little by little, until Xuefeng Spring becomes a real famous brand. ”

"The specific marketing plan can be a penny public welfare activity, and every bottle of Xuefeng Mountain Spring sold will be donated to children in poor mountainous areas, and even a drinking water source foundation can be directly established. ”

As long as we insist on doing public welfare activities and contributing to the society, I believe that the reputation of Xuefeng Mountain Spring will become more and more solid, not only in terms of market share, but also in terms of social influence. ”

Jiang Feng didn't hide it, and carefully described the strategic concept of the famous brand in his mind, hoping that Xuefeng Mountain Spring could take it to the next level.

This is also Jiang Feng's reward for Zhou Hao, when he needed money the most, Zhou Hao helped himself, Jiang Feng remembered this, and was happy to help Zhou Hao in turn.

"Okay! This penny public welfare activity is really great, just listen to you, I will immediately order my subordinates to do it when I turn around!" After listening, Zhou Hao was very excited and applauded.

As Jiang Feng said, with the rapid expansion of their Xuefeng Mountain Spring, especially after being promoted to a first-line brand, they have actually encountered a bottleneck period, which can also be said to be a crossroads of development.

In this regard, Zhou Hao had a headache, but now with Jiang Feng's words, he had a feeling of seeing the sun and suddenly becoming enlightened.

The key is that Jiang Feng not only put forward a strategic idea, but also gave a specific implementation plan, and it is very feasible to hear it, which is gratifying.

Hearing Zhou Hao adopt his suggestion, Jiang Feng couldn't help but smile slightly, and then reminded seriously: "Brother Zhou, here I want to remind you one thing in advance, that is, this penny public welfare activity must be effectively implemented, such as using the money for public welfare, don't make a false number to fool the public, that will be counterproductive." ”

"Don't worry about this, brother, I'm not so picky, and I'm happy to spend the money on public welfare activities!" Zhou Hao laughed and promised.

Hearing this, Jiang Feng smiled heartily, he also believed that Zhou Hao would not do that, just a reminder.

After chatting a few more words, Jiang Feng ended the call and began to prepare for the next B city station audition with Yuan Xiaobei and others.

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