"Of course, this is very simple, money, of course, can not be less, before college, teachers often said to us, we must study hard, don't wait for the book to be used to hate less, I want to take a sentence, after graduation, you must work hard to make money, don't wait for money to be used to hate less,"

"What does it mean to be rich by your standards?"

The audience really cares about this topic, in the minds of rich people, how can they be considered rich?

"To be honest, from childhood to adulthood, this standard has actually been changing, now, I really have to think about it, but, broadly speaking, the point of view of one of my classmates should be the voice of most people, he said, what is rich, simple, that is, there is money to spend, spend it casually!"

There is indeed applause here, needless to say, such a realm is really what most people yearn for and pursue.

"Incisive, yes, I also want to have money to spend, and then one day I can spend it casually," the host also clapped his hands, "So what about you now, what is the standard?"

"I'm a foodie, a foodie who doesn't have a lot of taste, whether it's a roadside stall or a fly restaurant, it doesn't matter if it's meat or vegetables, as long as it tastes good, I like it.

So I'll talk about this from a foodie's point of view.

Foodies, sometimes on a whim, will be particularly hungry for one thing, for example, my parents opened a noodle restaurant in the provincial capital - I will not say the name, so as not to be suspected of advertising,"

The host said, you mentioned it like this, and it successfully aroused the curiosity of many people, and you are embarrassed to say that you don't advertise?

"In my noodle restaurant, the most expensive noodle is five yuan a bowl, but, for example, in order to satisfy my appetite for a while. In order to eat that bowl of noodles for five yuan, I spent 20 yuan on a taxi fare back and forth, and I felt that it didn't matter, that is, I went like this once a week on average, which was not very painful, and it would not affect my normal standard of living. Then I think that such a life can be regarded as passable.

If I want to eat today, I will spend 20 yuan to go to it, and tomorrow I want to eat again, and I will spend 20 yuan to go again, even if it is like this every day, I can afford it, and it will not affect the expenses of other aspects of life, so such a day. Even if it's good.

Taking it a step further, I am now in the capital, after recording the show, I suddenly want to eat a bowl of noodles cooked by my mother, and I will go to the airport to buy a plane ticket in a while, fly back to the provincial capital, and then from the airport. Straight to a taxi back to the village, and my mom won't blame me for wasting. A day like that should be considered a luxury. ”

Those students who are still in school, most of them are still thinking about whether they can live a luxurious life similar to the last one in the future, as Feng Yiping said, they actually don't know, for many people. Feng Yiping thinks that this kind of luxury is really very pediatric.

For example, actor Mr. Liang, whenever he is not in a beautiful mood - for example, Mrs. Liang's Miss Liu. It was also exposed that when he was so excited with a macho man in a nightclub that he was flying, Mr. Liang would take the nearest flight to London to feed the pigeons.

And those adults who are old and young, thinking that after the monthly salary is in hand, after getting rid of the alimony of the parents on both sides, the education expenses of the children, the transportation expenses, and the remaining living expenses, they are generally really reluctant to spend 20 yuan on the road expenses to eat a bowl of noodles for five yuan.

As for the most one, please, is that a life, it's purely a sick and blind toss.

"This classification of yours is really chic," although the host most hopes that Feng Yiping will say a specific number, so that she can be considered rich, but from the beginning to the present, she also understands that this pink and green guy in front of her is not a fuel-efficient lamp.

"Finally, let's talk about your book, I know, you've written a best-selling novel before, but this time, you're writing a book on business management, what made you want to write a book like this when you were a freshman?

Also, when you wrote this book, did you anticipate its popularity? Because as far as we know, many newspapers and publications in the United States have a very high opinion of your book, not to mention that most of the world's multinational companies are now talking about your book and the possible benefits for their work. ”

"As I said before, I was thinking about how to do business and how to do business well for a long time, and even when I was thinking about it, God kept laughing, and I still didn't stop.

After going to university, whether it is work or life, I have made a lot of new arrangements, and while making these new arrangements, I naturally have a summary of what I have been doing before and the problems I am thinking about.

It just so happened that at the end of last year, I set up a magazine in Hong Kong, planning to publish a serious political and economic journal, which is relatively high-targeted, and the target user group is relatively high, and the readers who welcome my book today, have a relatively high degree of overlap.

However, at that time, because it was a new publication, it was more difficult to assemble the manuscript, so I put my book on it for private purposes, mainly in the hope of discussing my shallow understanding with you, but I didn't expect that these serialized ones were very popular.

Since the first issue was issued, many individuals and companies have called the publishing house, asking about things that have nothing to do with the publication, hoping to get the author's phone number, hoping to invite me to talk to them about the blue ocean strategy.

Later, because the publication was quite successful, I no longer needed my serialization to attract readers and advertisers for it, and there were always many publishers in contact to publish that book, and you know, young people like me, of course, have vanity, and since they came up with it, let's get it out!

As for what happened after publication, I honestly surprised it. ”

"How do you feel, you seem to be forced to publish this book?" said the hostess with a smile.

"There was a little bit of coercion, but like other things I was forced to do, I was very happy with the outcome. ”

"Can you summarize why your book is so popular?"

"With the development of business today, the products, services and solutions provided by merchants are becoming more and more homogeneous, and some of the current business theories that are widely used by everyone have been born for a long time.

Those companies that operate the same project, from the product to the strategy pursued, are highly consistent, in order to occupy a larger market share, only to launch fierce competition, no way, the pie is only so big, you take more bites, I will eat less.

The main idea of Blue Ocean Blue Strategy is to let everyone discover that in addition to the cake they saw, there are steaks, and encourage everyone to attack those steaks.

Then I think that those who like my book must like to eat steak. ”

"It's no wonder that the strategy you put forward is a subversive way of business, and even I like to eat steak. The host raised his hand to the book and faced the audience, "And I also read it, Yiping's book, not only has detailed theories, but also many examples, I believe that many readers who are troubled by the company and personal development can eat steak." ”

"Actually, if I can give everyone a little inspiration, I am personally very satisfied," Feng Yiping said to the camera, owing a debt.

"What do you think of the criticism of your book in some newspapers and magazines?"

"I've heard about it, but I haven't read the relevant reports, I have a tight schedule every day, and some colleagues in the company are very angry after seeing some articles, and I comfort them, which is normal.

Books of this nature do not speak of the axiom that one plus one equals two, and it is not possible for everyone to accept and understand. ”

Hearing this, Master Cheng, who was forced to keep a low profile a lot, and Master Qu, who hid in Hong Kong, spit out a mouthful of old blood for no reason.

"However, I personally believe that in the book, I not only clarified what a blue ocean strategy is, but also how to create, formulate, and execute a blue ocean strategy that is in line with my company.

I think for readers, although it is not like some newspapers commenting, 'Coming across this book is enough to change your life', but it can at least change some of your minds and provide you with some new ideas, how good it can be. ”

"Okay, thank you very much Yiping, you are a guest on our column today, and we are also looking forward to your book, which can bring you more help!"

"Thank you, thank you, host,"

"It's not over yet, last question, why did you bring up to hug the Prime Minister when he met with him?"

Well, this news, the vast majority of people present, heard it for the first time, and it immediately caused a sensation.

"This, you know, Prime Minister He has always been the dean of our college, but for me, he is my idol, and fans see idols and ask for hugs, which is understandable!"

"I understand, I'm more envious!" said the hostess.

After the host finished her closing remarks, Feng Yiping couldn't leave for a while, and many viewers at the scene ran up to the stage - mostly women, pulling Feng Yiping to take a group photo, one of the girls, asked Feng Yiping to sign the book at the same time, and asked, "Is it convenient for you to write the phone number as well?"

Tough!

There are also uncles and aunts who also come on stage to take pictures with him, and the uncle will pat him on the shoulder, "Do a good job!"

The aunts are from another angle, "Child, it's not easy for you!"

Jin Ling and Huang Jingping were around, surrounded by the people of the company, and everyone looked at Feng Yiping, who was surrounded in the center on the stage, but this will look at him, it is completely different from looking at him in the company before, and the eyes are full of admiration, who would have thought that when the little boss started, it was not easy?

"Jingping, was it really that difficult before?" Jin Ling asked.

What Feng Yiping said, she grew up in the city, she really didn't expect it at all.

"Yes, there are still a lot of families who are still in such difficulty, so Yiping insisted on investing so much in our town. ”

Huang Jingping's eyes, this will still be red, these details, it is the first time she has had the opportunity to hear Feng Yiping talk about so much, it is really a little heartbroken. (To be continued......)