72. Xu Ji Garment Shop

Eleven Niang still didn't tell Xu Zhongyan how much money she had, because she felt that Xu Zhongyan didn't want to set up how much money she had, but just made fun of herself.

And after that night, Eleven Niang decided, Lotus Bodhi's business is still kept secret, although she told Mrs. Xu about it before, but whether it is the eldest uncle or the second uncle, their performance, it is obvious that they don't know about it, Eleven Niang gave Mrs. Xu the lotus Bodhi, and she has never seen her wear it, so it is not difficult for her to guess the grandmother's thoughts, therefore, this Bodhi business, or keep it secret, even if she is robbed of the family property by these close relatives one day, there is a way back, isn't it?

After thinking about this, Eleven Niang also called Li Sanbao and Li Cheng and asked them to buy a house in Fucheng as a warehouse, and don't buy it in the south of the city and the west of the city, the south of the city is where she is now, and the west of the city is where the Xu Mansion of the family is located, and these two places are best avoided.

Because it is a warehouse, Eleven Niang does not ask for the architectural appearance of the house, landscape design or anything, plus she is rich and capricious, and does not like to bargain, therefore, the house was quickly bought, the address is on Huanhua Street in the east of the city, covering an area of five acres of land, although the place is large, but the building is relatively simple, only three in,

Because the road was too far, she didn't go to see the house, but only sent Mama Zhou over to see it, and when she heard Mama Zhou say that there was no problem, she paid for it.

After buying the house, Mama Li took Ji Shun Jixiang to clean it for two days, and Li Sanbao and his son returned to Shenzhou, and to the outside world, they still said that they were going home to worship their ancestors.

Eleven Niang is busy here, Xu Zhongyan has no rest, although the matter of buying land is not in a hurry, now that the autumn harvest is over, it will not be cultivated until the next year, so it is no problem to buy the field at the end of the year, and now it is more urgent to see the restaurant, he looked at a few last time, and the address is not ideal.

He has now visited all the suitable streets in the south of the city, and finally set the address of the restaurant on Qingping Street, which is at the junction of the south of the city and the east of the city.

Most of the people living in the south of the city are merchants, although they are rich but not expensive, most of the people living in the east of the city are official families, both rich and noble, and the most noble family in Jiangning Mansion, King Anfu, is also located in the east of the city, therefore, Xu Zhongyan has set the store location here after thousands of selections.

There were originally two grocery stores here, after Xu Zhongyan bought it, he let people transform it into a two-story restaurant, he had a good name, it was called "Jufu Restaurant", as for manpower, although it is possible to hire some long-term workers, but considering the confidentiality of the recipes, Xu Zhongyan is more inclined to buy people, but he went to many people's places, and the little maid and the maid brought several back, it is this chef, it is really difficult to buy, capable people, who will sell themselves into slavery! In the end, Xu Zhongyan invited a chef to come back outside, the chef turned out to work in a small restaurant on Zhongde Street, because the competition on Zhongde Street was big, and the restaurant lost money all the year round, the original boss didn't plan to do it, so he dismissed several people in the store.

During the renovation of the restaurant, Xu Zhongyan was not idle, and ordered a small shop on Qinglin Street, sorted it out casually, and hung a plaque of "Xu Ji Garment Shop" to open for business, specializing in the ready-to-wear made by the old housekeepers.

There are more than 1,000 pieces of ready-to-wear in total, and the business is not bad when it just opens, because most of the people living in the south of the city are businessmen, and many of them are businessmen who are husband and wife, so there is very little time to sew clothes by themselves, in terms of pricing, it is only five feet of cloth to make an adult's robe, even if it is the highest cost of satin, the total fabric is only 150 yuan, and the use of Ge cloth only needs 75 yuan, Xu Zhongyan originally planned to sell it according to the market price of the fabric spent on each garment, but Eleven Niang heard that there is no ready-to-wear store in Fucheng at present, so she strongly requested that the pricing of this batch of ready-to-wear clothes be twice the market price of the fabric, that is, a satin garmentThe cost of the fabric used is 150 Wen, the market price of the cloth is 375 Wen, and the selling price is set at 750 Wen, which is five times the cost. At first, Xu Zhongyan disagreed with this pricing plan, he felt that it was too high, how could anyone come to buy it.

And Eleven Niang said: "Second uncle, if you don't try, how do you know that it won't work? And our business is not for a day or two, if we try, it still doesn't work, and then we will reduce the price, isn't it the same?"

Hearing what Eleven Niang said, Xu Zhongyan agreed to this pricing plan.

But I didn't expect that someone would really buy such expensive clothes!

Eleven Niang asked people to make a few human-shaped wooden shelves, hung their clothes on them, as if someone was wearing them, and then lined them up and placed them at the door of the store, which immediately attracted a bunch of little ladies shopping.

In a month, nearly half of that batch of ready-to-wear was sold, especially men's ready-to-wear, which was almost sold out. The statistical account is even more terrifying, and the clothes with a cost of more than 60,000 taels were sold with an income of 300,000 taels, this result, not only Xu Zhongyan was surprised, but even Eleven Niang was surprised.

This price will definitely not sell in Shangyuan County or other places, why does it sell so well in the south of the city? This question, Shi Niang also thought about it seriously, remembering that her brother in her previous life taught her that there are three elements in commodity sales, one is confidence, the second is demand, and the third is purchasing power. Confidence is the customer's confidence in the product, the confidence in the business, the Xu family started with silk, so the Xu family started to make ready-to-wear, the kung fu is naturally not bad, so customers see the goods, they can naturally feel its quality, have confidence in it. As for demand and purchasing power, Eleven Niang learned through this incident that most of the people living in the south of the city are businessmen, and many families are small and wealthy, not bad money, but only status and time, so they have enough demand and purchasing power for ready-to-wear pieces, especially many men who come out to work, do not have a family around, and the clothes they usually wear are made by people.

In this way, it has caused the phenomenon of the first month of the opening of the ready-to-wear store.

Seeing that the business of the garment shop was so prosperous, Xu Zhongyan specially returned to Shangyuan County once, one is to send back half of the money earned, and the other is to let the descendants of the old house continue to make ready-to-wear, but at the beginning, the ready-to-wear piece, mainly the second room and the fourth room do the most, especially the second room, not only the next person, but even a few aunts and young ladies are all on the battlefield, in order to make more than 1,000 pieces in most of the year, the fourth room, Mama Zhou, Mama Li, Xiao Tao, Xiao Xing also did it all together, Mama Li has always been embroidery fast, to make ready-to-wear, a top two, although Eleven Niang does not know how to make clothes, but on the style of clothes, put forward a very valuable experience, the best clothes sold in the shop, is the change made by Eleven Niang, especially let them embroider flowers or butterflies on the Ge cloth and silk cloth, and then cover with gauze of different colors, it looks hazy, want to be real and virtual, suddenly improve the grade of Ge cloth and silk cloth, and also set off a rush to buy. The skirt, which cost only 95 yuan, was finally raised to 800 yuan by Xu Zhongyan, but it was still sold out.