For Tang Shuang, the so-called advertising advertorial is actually storytelling, and the story is mixed with product information.

A little story like this, he can open his mouth and come.

So when Ye Liang told him the target audience of the advertisement, the promotion channel, etc., he already had a draft in his heart.

At the moment, he turned on the mobile phone that turned on the recording, and told the story:

Be what you think, and walk with you all the way

The first story - Protagonist: Xiao Ye, Age: 18 years old, Gender: Male, Identity: Student

It was one day in June 2016, and Xiao Ye, who had just finished taking the college entrance examination, hurried home...... Today is the release day. As one of the top three students in the experimental class of a local key high school in Guangdong, Xiao Ye has always been a role model in the eyes of teachers and parents, and it is not an exaggeration to describe him as a scholar.

According to the usual mock exams, as long as Xiao Ye plays normally, it is very easy to score more than 680 points, and it is not a problem to go to the top universities in China such as Guangdong University and Guangdong Tongji University. However, in the middle of the screen on the computer's score page, the score of 587 looks very hideous......

"Xiao Ye! What's the matter with you?! Usually you don't take the exam casually, it's 689, why did you take the college entrance examination so much? What were you thinking about when you took the exam? It's over, how can I explain this to your father!"

Xiao Ye's mother, who is dignified and virtuous in Su Ri, is a little out of control at the moment. His son has always been his pride, and in the third year of high school, in order to take care of her son, who is about to take the college entrance examination, she even quit her job, just to let her son enter a higher education institution smoothly.

Also, parents sacrifice so much for their children, but they just want a good result...... But what is the truth behind such contrasting results?

——

Subsequently, Tang Shuang told two similar stories, namely, 30-year-old He Mengshan, the commercial director of a listed company, who worked overtime late at night, and Xiao Tang, a 24-year-old who did not go home for three consecutive years, and a street singer in Shengjing.

Ye Liang: "It's over?"

Tang Shuang said dissatisfiedly: "It's okay to be a little patient, it's not over yet." ”

- The story goes back to the original scene, high school student Xiao Ye breathed a long sigh of relief after seeing the results, and he was a little excited at the moment, which was in strong contrast to his irritable mother.

In order to go to the same university as the girl he likes, Xiao Jing, he deliberately put a few big questions in the college entrance examination and didn't do it, and for love, he was challenging his parents' authority.

"Drink my drink and you're my man. ”

For the sake of his original vow, what if he enters an ordinary university now? As long as he is willing, he can still enter the ideal prestigious school again through the postgraduate entrance examination in the university, but at this moment, his ideal is just to go to the same university as the girl he likes.

Similarly, late at night, He Mengshan took the drink handed to her by her colleague, without the viscosity of coffee and the bitterness of tea, she savored the aroma of the drink in the bottle..... Adjust her mentality, no matter what, for the sake of friendship and career, she should not forget her original intention and live a more beautiful life.

Similarly, Xiao Tang took a sip of the drink in his hand, savoring the subtle change from bitter to sweet in his mouth...... In order to give himself a better explanation to his family, he resolutely came to Shengjing, just to pursue the music dream in his heart that may not be realized in his life.

It's been two years, and he is not popular yet, but he firmly believes that as long as he has a dream in his heart, he will succeed one day.

After the three short stories were told, there was no trace of advertising, and Tang Shuang finally said-

Maybe......

At this moment, you are desperate for love and firm belief in your ideals......

Contribute to friendship and set sail for the cause......

Even give it a go for family affection and go all out for your dreams......

Remember......

Never live up to your original intention, even if you are the only one standing with you from beginning to end......

and, green leaf herbal tea.

Green leaf herbal tea, for what I think, will walk with you all the way~

Finish.

This paragraph is the finishing touch, and before that, this copy really didn't look like an advertisement, just a bedtime story, an inspirational story.

However, when Tang Shuang finished telling the last paragraph of "Maybe ......", suddenly, like the finishing touch, the whole story came to life.

At this time, if the reader thinks about it a little, he will find that in the previous story, the taste, smell, and positioning of green leaf herbal tea have actually been pointed out, and it is a drink drunk by young people, and it is closely connected with the work and life emotions of young people.

Giving emotions to goods, on the Internet, can gain the curiosity and recognition of young people.

Online advertising is very different from traditional media advertising, online advertising must be creative and readable enough, hard advertising will not work, so this type of advertising must be soft, although many businesses have not yet realized this, but Tang Shuang knows that first of all, starting from the Internet, advertising will be more and more soft~

It can even be said that this is not exactly an advertisement, whether it is text or video, they are telling a story seriously, and only at the end of the story does it mention its products.

Tang Shuang said that he didn't know anything about advertising copywriting, he lied, and he didn't lie, because he used to do this, but he didn't have any contact with it now.

After Tang Shuang finished speaking, Ye Liang had a long aftertaste, and without saying a word, he pulled Tang Shuang: "Let's go, buy a car!"

……

After sending Ye Liang away, Tang Shuang returned to school, first went to the dormitory and walked around, there was no one, to be exact, there was no one on their floor except him, Wen Ping and Li Wenzhan's dormitory doors were locked, and they didn't know where they went.

The other floors of this dormitory building, as well as the building opposite, are very lively, and it seems that it is even more deserted.

Tang Shuang couldn't stay stunned, shook his head and left, and came to the library.

To be admitted to the graduate school of Tongji University in Guangdong is more complicated and difficult than Tang Shuang expected.

The school is an independent proposition, there are no official textbooks, no reference books are specified, and there is no so-called reference answer. In addition to the explanation of a few nouns that give points, the professional course is four major discourses, which is actually to write four short essays on the spot.

There are 50 choices for the professional foundation, which are the reserved items of past past questions, including literature, language, literature and other disciplines. In addition to the 50 multiple-choice questions, there are also four essay questions, covering ancient literature, foreign literature, ancient literary theory, and Western literary theory......

This is the information that Tang Shuang got by groping and consulting others, these exam questions involve a lot of professional theoretical knowledge, not to make up stories to deal with, Tang Shuang has no advantage at all, he has the same starting point as others.

Tang Shuang sat down with peace of mind and began to read according to the plan he had drawn up. With Shi Guangnan's help, he made a list of more than 300 bibliographies, and although not all of them were carefully read, according to Shi Guangnan's experience and judgment, no less than 50 of them should be read intensively! And next January is the date of the examination, and the time is tight and the task is heavy, and it is very challenging.

Not long after Tang Shuang sat down to read a book, a little fairy who looked like a detective came out of a row of bookshelves behind him......