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Knock knock!

After the audience in front of the TV turned on the TV, they were stunned to find that many TV programs had a new advertisement inserted at the beginning or end of the film, accompanied by the passionate drum beat, "Wolf Warrior" is about to be released nationwide.

Knock knock!

This is especially true on the Internet, where major mainstream media portals, news headlines in major entertainment sections, hot topics on Weibo, and even top posts on major post bars and well-known forums are all posters about "Wolf Warrior".

Knock knock!

Overnight, the streets, shopping malls and even conspicuous landmark buildings in major first- and second-tier cities and even third- and fourth-tier cities across the country were hung with promotional posters of "Wolf Warrior".

Knock knock!

There are also traditional media newspapers and newspapers, which have also published the news that "Wolf Warrior" will be released nationwide, and even specific news interviews.

Knock knock!

Car owners or passengers all over the country, when driving on the road, as long as they turn on the FM radio, they will hear the radio propaganda about "Wolf Warrior".

From TV to print to the Internet to outdoor to radio, Wanyan Entertainment has not let go of any of them, as long as it can be promoted, it will be advertised immediately, and this does not include Wanyan Entertainment's own internal publicity.

Crazy! Wanyan Entertainment is crazy!

Someone calculated that such a high-density crazy publicity of Wanyan Entertainment would cost at least 100 million to make it possible.

Advertising with 100 million, isn't it crazy and what?!

You must know that the total production cost of many big movies now does not exceed 100 million, let alone use 100 million for advertising, even Goya Pictures does not dare to do this, after all, the problem of return on investment must be considered, if the final box office is not good, then the 100 million advertising and publicity expenses will be completely wasted.

"Crazy! Wanyan Entertainment is really crazy enough!"

"I've seen people who burn money, but I've never seen people who burn money like this, so I'm not afraid that all the money will be wasted?"

"Tsk! Wanyan Entertainment is really stupid and has a lot of money, taking 100 million for advertising, this can be regarded as breaking a small record in the circle, although there were many big movies when they were released, claiming how many billions of advertisements they had invested and how many billions, it sounded huge, but most of them were gimmicks and had a lot of moisture, and Wanyan Entertainment was different, such an intensive advertising campaign was definitely smashed with real money!"

"Hehe, no matter how well the advertising is done, the movie is not as good as a blockbuster, in the final analysis, the box office results ultimately depend on the quality of the film and word of mouth!"

"Burn it, if you have the ability, continue to burn, don't make it to the end, the final box office revenue is not as high as the advertising fee, then it's funny!"

People in the entertainment industry were shocked at first, then all kinds of cynicism, and finally there were some inexplicable envy, jealousy and hatred in their hearts.

You must know that burning money is also a kind of ability, and not everyone can afford to burn it, just look at Goya Pictures, although it is recognized as a predator in the entertainment industry, but out of many scruples and considerations, it does not dare to come up with so much advertising and promotion money at once.

There is another point, whether they admit it or not, that is, under the crazy money burning of Wanyan Entertainment and wave after wave of high-density advertising and promotion, audiences across the country now know the movie "Wolf Warrior".

Not only that, because a series of promotional themes are ring battles, so that the national audience is more interested in "Wolf Warrior".

"Knock knock! I'm all over the drumbeats right now. ”

"Kneel, I've seen advertising, but I've never seen such crazy advertising, I can only say that Wanyan Entertainment is awesome!"

"On my way to work today, I saw the billboard on the side of the road, full of "Wolf Warrior" posters, turned on the radio, and heard the radio promotion of "Wolf Warrior", and when I started the computer in the company, a web pop-up window immediately popped up, and it was "Wolf Warrior" again, and when I had lunch at noon, I ordered a takeaway, and the takeaway brother sent me a leaflet by the way, and it turned out to be "Wolf Warrior"!"

"What is this, after I went home, my mother switched six or seven TV stations in a row, and there were advertisements for "Wolf Warrior", and I was impressed by this!"

"I'm bombed to the point of numbness anyway, just waiting to see how the reputation of this "Wolf Warrior" will be after it is released!"

"I'm very interested in the slogan on the promotional poster, it is said that "Wolf Warrior" is going to be a head-on PK with "Thunder Action", and the two movies will be released on the same day and at the same time, so the competition should not be too fierce!"

"I know that "Operation Thunder" has been promoted and promoted for two or three months in a row, and now this "Wolf Warrior" is out of the air, this is the rhythm of Mars hitting the earth!"

"Originally, I told my girlfriend that I would watch "Thunder Action" together, but now that I see that the promotion of "Wolf Warrior" is so powerful, I am a little hesitant and quite conflicted. ”

"It's not easy, choose one of the two, of course, it's the best one!"

"It's a guess, buy it and leave, do you guess whether "Operation Thunder" or "Wolf Warrior" has better box office results?!"

The national audience was hotly discussed, and quietly, everyone's topic of discussion changed from "Operation Thunder" a while ago to "Wolf Warrior", and the focus was also placed on the positive PK of these two movies.

"Damn! how can this be?!" Cao Hongtu, CEO of Goa Pictures, couldn't laugh a little, and was shocked to find that things were going a little off the expected track.

Under such a crazy advertising campaign of Wanyan Entertainment, the limelight of their "Thunder Action" was overshadowed for a while, and more and more people began to pay attention to "Wolf Warrior", even if someone occasionally mentioned "Thunder Action", it was also focused on the positive PK of the two movies.

In other words, their "Thunder Action" has been reduced to the background board of "Wolf Warrior", which is definitely not what he wants to see.

What's more, the counterattack plan they agreed on before, they originally planned to hire a water army to help Wanyan Entertainment promote a good wave, but now that this plan has not really been implemented, it has been declared aborted.

Cao Hongtu was a little depressed, although Jiang Feng was provoked, Wanyan Entertainment hurriedly launched a movie, which was very much to his liking, but he didn't expect Wanyan Entertainment to be so willing to burn money, and the advertising and publicity expenses alone were as high as 100 million, which was simply disrupting the market.

And what made him most depressed was that the limelight of "Thunder Action" was overshadowed, which was not good news for their Goya Pictures.

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