701 Napa Valley's Super Expansion

"Belinger?"

Seeing everyone's surprised expressions, Robert Parker couldn't help but smile and replied, "That's what you think of Belinzhe!"

It's no wonder that everyone was surprised, since they are ready to enter Napa Valley, they naturally have to investigate the wineries in Napa Valley, and Belinger Winery has always been one of the top wineries in Napa Valley, maybe he is not as famous as Howling Eagle, Harlan and other famous wineries, but it does not damage Belinger's reputation as a top winery in Napa Valley.

And as one of the oldest wineries in Napa Valley, the winery has never been left behind, and it has quickly become one of Napa Valley's iconic wineries since the German brothers founded Belinger in the 19th century.

Although Napa Valley's wines didn't become famous until the '70s, since the '70s, Winery Belinger has not been left behind and continues to play its role as one of the top Napa Valley wineries.

Robert Parker, who is now recognized as the first Master Sommelier, was amazed and spoke highly of the wines produced at Château Belinger.

Parker said of Belinger: "In my wine tasting career, I have tasted countless wines that are among the best wines in the world, and I was very disappointed by the actual performance of many so-called famous wineries, but here at Belinger, I have found extraordinary quality and representative American wines." ”

When Li Feng's housekeeper Wang Bo booked a famous wine estate for Li Feng, he first started with the major wineries in Napa Valley, and successively became a member of Xiaoying, Harlan and other famous wineries and made reservations, and Bei Lingzhe was naturally one of the selected members.

"By the way, I heard that they just acquired Deer Leap Winery last year?" Li Feng asked curiously.

"John, yes, Winery Beringer did acquire Deer Yue last year, how about it, I'm interested!"

"Haha, of course I'm interested, but how can they have the heart to sell?"

"John, you probably don't know all the people at Château Belinger today. Hearing Li Feng's question, Parker immediately replied with a smile.

"I really don't know, but I really didn't pay attention. ”

"That's right, Château Belinger was originally three generations after the Belinger family, but in fact, it did not belong to the Belinger family, and the three generations of the Belinger family had only one daughter, and this daughter was married to Roy Raymond, who worked as a winemaker at Winery Belinger.

Then, although the name of Château Belinger remains, in fact, the winery has become the Raymond family.

Unfortunately, perhaps because people didn't like the name Château Belinger, they sold the winery in the 70s, and then used the proceeds from the sale to buy a new vineyard in the south of St. Helena and set up their own 'Château Raymond'.

The original buyer of Beringer Winery was a private equity fund from Wall Street, perhaps people thought that the winery could get extraordinary profits, but unfortunately, the acquisition of Bellinger Winery with a huge amount of money was not as profitable as imagined, and today's Wall Street tycoons are ready to sell the winery.

In fact, this is not the first time that this private equity fund has wanted to sell, and the first few times it has been ignored because of the high price. As for the acquisition of Deer Leap last year, in fact, the winery wanted to use the name of Deer Leap to increase the bargaining chips of the acquisition.

This time, it was the winemaker of the winery, Ed Sbaya, who called me personally, and Ed knew that the owner of the winery had been trying to sell the winery, and this time he heard that we at San Mandosawa wanted to buy the winery to expand our own wine company and luxury group, so he contacted me on his own recommendation. ”

"Oh, I see!"

After listening to Robert Parker's words, Li Feng and everyone finally understood what he meant.

"How is this winemaker named Ed?" Li Feng asked with a sudden smile.

"John, you don't have to worry, Ed is definitely one of the top winemakers in Napa Valley, as you can see from the quality of Beringer's wines every year, and Ed is now disgusted with his Wall Street owner, who, according to him, is reluctant to invest and is always looking for buyers.

Also, Ed's personal character is very good, and he also has a lot of feelings for Belinger, and Michelle and I are familiar with him, as long as Ed can be left, it is enough to ensure the normal brewing of Belinger.

Now that our wine group has started to build a global sales channel, our production is still too small, and the production of Belinger is not bad, I think it is a good opportunity. ”

"Well, it seems that this is an opportunity, the acquisition of Belinger can also buy Deer Leap Winery, Howling Eagle and Harlan are still nervously negotiating, if we can win Belinger and Deer Leap, the two top Napa Valley wineries, so that we can completely gain a foothold in Napa Valley. Li Feng thought for a moment and replied.

"Yes, this is one of the top wineries in Napa Valley, and it will help to elevate our own wine company in the wine luxury industry. Including Michelle Loland, Pinault and his son all spoke out.

"Okay, then, Pinot Sr., Henry, Parker, Michelle, and then you need to add a negotiating partner, and you can get in touch with Belinger. ”

Li Feng naturally didn't want to give up the opportunity to be able to pocket the two top wineries in Napa Valley, and after being recognized by everyone, he finally responded to everyone in affirmative.

"Wow, that's something I love!"

"Haha"

For this 'door-to-door' Belinger Winery, it was an unexpected surprise to Li Feng. With the arrival of Pinot Sr. and the full support of Li Feng, Santa Mantuo Sawa's acquisition journey has entered the fast lane.

Two days later, the harvest season finally arrived, and with a cash purchase of 50% of the winery and a stake in the winery company, Santa Mantuosawa acquired three successive wineries: Stagecoach, Montreina and Bryant.

Perhaps because of the pressure on the rest of the negotiating opponents due to the successive acquisitions of the three major wineries, or perhaps because they saw the ambitions of the Santa Mandosawa winery, Harlan and Beringer made a quick decision, but both wanted to get a stake.

After all, as the controller of the private equity fund on Wall Street, he naturally knows the potential of St. Mandosava, and even hopes that St. Mandosava will be listed in the future.

In the same way, the Harlan family, having considered the future of the family and having the backing of Santa Mando Sawa, had the funds to directly acquire the vineyards of the new Bond winery, and they had the opportunity to expand the strength of the winery, and such an opportunity did not want to be missed.

Although he lost ownership of the winery, his family also became a shareholder of the San Mando Sahua Company, and he was one of the bosses, and the family was able to become a 'family' with St. John Lee, a legendary young man of American wealth, and finally the Harlan family agreed to compromise.

In this way, just a week after the successive acquisitions of the three major wineries of Stagecoach, Bryant and Montrena, the San Mantuosawa Wine Company once again submitted to the California Wine Association the acquisition request for the acquisition of Harlan and Belinger, two famous Napa Valley wineries.

Harlan and Beringer's influence is much greater than that of the previous wineries, and it immediately caused a sensation in the California wine industry, and most people are talking about it.

The acquisition cost a total of $1 billion in cash and a 20% stake in the company, but with the addition of Harran, Deer Leap, Belinger and Montrena, St. Mantuosawa became an instant hit in Napa Valley and quickly became one of the most influential wine merchants in Napa Valley.

In this way, the annual production of all kinds of wines of St. Mantuo Sahua Wine Company has reached nearly 500,000 cases, of course, the production of famous wineries such as Harlan and Deer Leap, as well as top wineries such as Latus, Garyeburg and Leroy is naturally small, mainly Montrena, Belinger, Stagecoach and Bryant.

These wineries can easily produce tens of thousands of cases, and even super wineries like Stagecoach will open new vineyards one after another after receiving financial support from St. Mandosawa, and the vineyards of St. Mandosawa will reach thousands of acres in the entire Napa Valley, which is really not small in terms of vineyards.

Of course, everything needs to be agreed by the California Wine Association, and Li Feng is still very confident that they will agree to pass this, after all, California is his hometown, and as a snake in California, if he can't do this thing, it will be too inferior.

As for whether it is worth the money spent on the acquisition, in fact, the previous life of Belinger Winery was acquired in 2000, and the acquisition capital was 1.5 billion US dollars, plus Leng Jinhai acquired the rest of the wineries, although it paid an additional 10% of the shares of the wine company, but it was still worth it. ( Rebirth of the most streaming)