Chapter 252: Confidence or Arrogance
On the third day after Gao Xiaodong and Chen Qiang met, at the headquarters of Longteng Brokerage Culture Company in Yanjing, Chen Qiang and Gao Xiaodong met Sheng Xin, vice president of Stellar Group Company, and Fang Li, marketing manager of Stellar Shoes Co., Ltd. Pen, fun, pavilion www. biquge。 info
Sheng Xin is a white and chubby middle-aged man, of medium height, with a pair of gold-rimmed glasses, who looks like a government official rather than a vice president of a business.
Fang Li, the marketing manager, is a shrewd and capable strong woman, aged between 25 and 35, and quite attractive.
Sheng Xin walked in the door and said: "I am Sheng Xin of Stellar Group, and this is Fang Li, the marketing manager of Stellar Shoes Co., Ltd. of our group. ”
"Hello Mr. Sheng, I am Chen Qiang, and this is my employer, Mr. Gao Xiaodong. ”
After the two sides sat down. Sheng Xin said enthusiastically: "In the past season, Xiao Dong's performance was really good, even our Mr. Wang has heard of your reputation, calling you a young hero, Mr. Wang rarely praises people." ”
Gao Xiaodong smiled: "Stellar is our national hero, I played football in Stellar's football boots when I was a child, and Stellar can find me to advertise and endorse, I am very excited." ”
Sheng Xin was surprised to hear Gao Xiaodong speak so decently, this is a young man who is only 19 years old, he smiled and said: "In terms of fame, you are indeed not the loudest, but you are from our Lu Province, and when our new sneaker brand is listed, of course, it is most suitable to find a star in Lu Province." ”
When Gao Xiaodong heard this, he felt a little harsh, what does this mean, you are looking for me as a spokesperson, just because I am from Lu Province, for the sake of my fellow countrymen?
Chen Qiang said: "Although Xiaodong's fame is not as good as those rumored old stars, he is only 19 years old this year, and there is a lot of room for growth, and this time next year, it will not be the price it is today." ”
Sheng Xin smiled and said: "Our Stellar Group's annual turnover is 50 billion, it's not that we can't afford to invite top stars at a high price, it's just that we Mr. Wang don't like to invite stars to be the image spokesperson of our stars, Mr. Wang believes that every stellar person is the image spokesperson of Stellar Group, but Xiao Dong's performance in Lexus this year moved Mr. Wang, Mr. Wang once said at a meeting that Xiao Dong has the fearless pioneering spirit of Stellar people, which is a spirit of creating miracles, so this "superstar football boots" We only considered letting Xiaodong endorse the series of products, rest assured, if Xiaodong is popular in the past two or three years, we will increase the price for him. ”
Chen Qiang frowned slightly, and said, "Mr. Sheng, can you show me the promotion plan and creativity of your product this time?"
Fang Li, the manager of the marketing department, took out a plan from the briefcase and handed it to Chen Qiang, saying, "Of course, Mr. Chen will also give us any good suggestions." ”
When Chen Qiang looked at the plan, Sheng Xin said to Gao Xiaodong: "Xiaodong, now the Olympic Games are about to open in less than two months, this is the Olympic Games at our doorstep, it's a pity that you can't participate, with your strength, there is absolutely no problem in being selected for the National Olympic team." ”
Gao Xiaodong smiled: "The decision on this matter is not up to me." ”
Sheng Xin said: "If you want to participate in the Olympic Games, we Stellar Group can help you, we are a state-owned enterprise, there is still a little relationship in the system, there is a little contradiction between you and the Football Association, Mr. Wang only needs to say a word, things will take a turn, we still hope that you can participate in this Olympic Games, which is beneficial to both of us." ”
Gao Xiaodong said proudly: "Thank you Mr. Sheng for your kindness, but since the National Olympic team doesn't recruit me, it means that I'm not strong enough, so let's wait until I'm so strong that no one can ignore it." ”
Sheng Xin shook his head and said: "Xiaodong, this world is not so simple, just like Cantona back then, his strength was strong enough, isn't it the same as not entering the national team, and later the French team won the championship, he did not have the honor of winning the World Cup in his life." ”
Gao Xiaodong smiled and said: "It's a pity that our top 20 group stage of the national team qualifiers was eliminated, and there is no chance to win the championship." ”
Sheng Xin was a little embarrassed, and saw that Chen Qiang had finished reading the plan, and said, "What does Mr. Chen think?"
Chen Qiang nodded approvingly: "Very good, very innovative, I think this advertisement will definitely be deeply rooted in the hearts of the people after it is spread." ”
Sheng Xin said: "When do you think this endorsement contract will be signed?"
Chen Qiang and Gao Xiaodong glanced at each other, Chen Qiang immediately understood what Gao Xiaodong meant, and said, "Mr. Sheng, I will discuss with Xiaodong again, and I will reply to you in two days." ”
Sheng Xin was a little unhappy and said: "Okay, I hope it will be soon, we hope to sell during the European Cup." ”
Chen Qiang said: "No problem, maybe tonight, maybe tomorrow, in short, just these two days, it won't be too long, now let's go out to eat something together,"
"Okay, then disturb it. ”
Sheng Xin was not polite, followed Chen Qiang and Gao Xiaodong to the hotel, after eating and drinking, Chen Qiang took them to KTV to sing a song, and finally arranged for them to rest at the Sheraton Hotel.
When he arrived at Chen Qiang's house, Gao Xiaodong said, "Brother Chen, what do you think?"
Chen Qiang said: "Stellar has actually been going downhill in the past two years, they used to be the leader of the shoe industry, and now the shoe industry is already a group of heroes, from their planning and creativity, it is also very ordinary, I think we should wait until tomorrow to see Uber." ”
Gao Xiaodong said: "It's okay, that Mr. Sheng is full of superiority, as if looking for us to endorse is charity." ”
Chen Qiang said with a smile: "State-owned enterprises are like this, similar to government agencies. Don't think about it, let's see what happens to Uber tomorrow. ”
Gao Xiaodong said: "Okay, Brother Chen, you can rest, and I will meet with the people from Uber tomorrow." ”
"Okay, you can rest too. ”
After a night of silence, at 10:30 a.m. the next day, Ding Xingyun, president of Uber, took Zhang Chao, the head of the planning department, to Longteng Brokerage Culture Company in person.
Chen Qiang and Gao Xiaodong didn't expect that Ding Xingyun, the president of Uber, would come over in person, and both of them were a little caught off guard.
Chen Qiang said: "Mr. Ding, you are here, I am definitely here to shine." ”
Ding Xingyun is 37 years old this year, but he is already a famous rich man in China, he has reached the age of fortune, but he has a very stylish figure, plus a handsome face, if it is not for a pair of majestic and deep eyes, it is easy to regard him as a handsome uncle next door.
Mr. Chen was polite. Ding Xingyun smiled and said: "I happened to have a meeting in Yanjing, Zhang Chao said that he was going to meet Mr. Chen today, Xiao Dong is also there, I will come over by the way to take a look, Xiao Dong, you and I are your fans now." ”
Gao Xiaodong was a little flattered and said, "I'm a little proud of what Mr. Ding said. ”
Ding Xingyun smiled: "Pride? Pride is right, if you don't feel proud of making such a miracle in Lexos, I think it's nothing for me to start Uber." ”
Gao Xiaodong said: "I don't dare to compare with Mr. Ding for this achievement. ”
Ding Xingyun said: " Let's not be modest, this is something to be proud of for a lifetime, Xiaodong, Zhang Chao came to talk about the endorsement, since I came, I will talk to you personally, I want to find you to endorse, it is my idea, you may not know, but Mr. Chen knows that I started with entertainment stars, but now I find that for sports brands, sports is the fundamental attribute, and entertainment stars alone are not enough, so I want to find a sports star to make an endorsement, originally I was not ready to look for it in the football circle, but your birth makes me feel that you are the most suitable candidate for Uber, we are in the same situation, our Uber is not the top brand in ChinaYou are not the best player in the country, but I believe that in three years, we will all be the best in the country. ”
Gao Xiaodong said: "Thank you, Mr. Ding, Mr. Ding is so good at encouraging people." ”
Chen Qiang smiled: "What Mr. Ding said made my blood boil." ”
Ding Xingyun smiled and said: "Now that we pay two million endorsement fees in three years, many people may think that we have suffered a loss, because no one in China is looking for football players to endorse, but I think we are making a cheap profit, and in another year or two, maybe Xiaodong will not be at this price." ”
Gao Xiaodong suddenly thought about Yu Lei and Song Xiaobo's hot sales that day, his heart moved, and he said with a smile: "Mr. Ding, which one am I endorsing?"
Ding Xingyun said: "Our new football boots, the sharp knife generation series. ”
Gao Xiaodong smiled and said, "Mr. Ding, can I exchange half of the advertising fee for the sales commission of the product?"
Chen Qiang didn't expect Gao Xiaodong to say this, and he was very unhappy, because there is no such advertising endorsement in China.
Ding Xingyun was also surprised, he couldn't speak for a while, he was completely in control of the situation, but this 19-year-old young man, just one sentence, disrupted his rhythm.
Ding Xingyun looked at Zhang Chao beside him and said, "Is there such an example in China?"
"No, but there have been times when NBA stars have signed advertising endorsements, but not much. ”
Zhang Chao replied, he was even more surprised, he was responsible for finding celebrity endorsements for so many years, and this was the first time he had seen this situation, how arrogant it was to exchange cash for commissions, and besides, who is the agent, the employer actually negotiated the contract on behalf of the agent.
Ding Xingyun looked at Gao Xiaodong and smiled, and said, "Are you very confident in yourself?" Okay, I'll make an exception for you once, one million for three years, plus a one-twentieth commission, but don't blame me for not reminding you, I can't be sure about the sales volume during this year's economic crisis." ”
Gao Xiaodong smiled and said, "I am willing to lose the bet." ”
Ding Xingyun was silent for a moment, and said loudly: "Okay, have confidence and courage, this is the most interesting endorsement contract I have signed, let's have a drink after signing." ”
Chen Qiang saw that the two had already made up their minds, two million became one million, and he didn't have much hope for that commission, so he was very unhappy in his heart, but he could only smile reluctantly: "Okay, I'll treat you." ”
Ding Xingyun said: "No, I please, I must please." ”
Ding Xingyun and Gao Xiaodong are both cheerful people, Chen Qiang took a closer look at the contract, there was no problem, Gao Xiaodong immediately signed the endorsement contract, and then everyone went out to eat together, during the banquet, Gao Xiaodong and Ding Xingyun drank very happily, only Chen Qiang was a little depressed.