Chapter 998: Hype Method
Song Junyu said: "As long as the authenticity is confirmed, our side will start operating." β
Zhang Jingqiang picked up the teacup and said with a smile: "I use tea instead of wine, and I wish this operation a success!"
When everyone heard this, they raised their glasses and touched them, and drank all the tea in their arms.
Everyone looked at each other and smiled, and then chatted.
Meng Zitao said: "Teacher Song, I don't know much about art hype, I don't know if you can introduce it?"
The reason why he wanted to know about these was mainly for the high-quality imitation porcelain made by Xiao Likai, maybe he would be able to use it then.
Song Junyu said with a smile: "In fact, the hype of artworks is always changing, taking painting as an example, the method of hype is actually relatively simple, however, the artist is still alive or dead, and there will be some changes in the operation." The main methods of speculation are partnership speculation, as well as individual speculation. β
"Partnership speculation is generally a collaboration between several wealthy people, and in addition to the great power of many people, it can also reduce the risk of speculation. For example, they want to find a promising painter among young and middle-aged painters, often whose works are of high quality, but not well-known and not expensive. β
"Before the hype, sign an agreement and agree that the works within a few years will be contracted by them, and then you can hype, as for the method, it is nothing more than holding a large-scale art exhibition, and then auctioning, changing the left hand to the right hand, and waiting until someone really pays for it. As for individual painters who want to become famous, they can also use this method, but they need to spend their own money. β
Jin Zongjie took over and said: "In fact, the hype of art and the hype of commodities are still a little different, the most important thing is that the work must have an artistic level, or someone appreciates it, it can always be fried, if the artistic level is relatively poor, although it can be fried at that time, it will not be long before it will return to the real level." β
Song Junyu said with a smile: "Teacher Jin is right, like I basically don't hype up those things that don't have a shining point, for example, the rabbit jar I sold to the Dongying people at the beginning, it is indeed a little more expensive, but it has also risen a lot in the past two years, and they Dongying people have special feelings for the rabbit mill, isn't it said that the old saying goes, it is difficult to buy a good heart." β
"That's right. Meng Zitao said with a smile: "How to operate like this "Tianzhu Map"?"
Song Junyu said with a smile: "This is quite easy to say, especially for you, as long as you can stand for this work, then its price will definitely rise a lot." β
Meng Zitao said with a smile: "I understand, just ask a famous artist to stand on the platform for the work." β
Song Junyu nodded and said: "Yes, it's nothing more than telling a story, as long as the story is good, there is a gimmick, and then this gimmick can be passed on to buyers, the purpose of hype has been achieved." β
Meng Zitao said: "It seems that the key to hype is to rely on connections." β
In a word. Song Junyu smiled, took a sip of tea, and continued: "Speaking of which, Mr. Meng, do you have any collections to hype, if you believe me, you can leave it to me to deal with, and it is guaranteed that you can increase your income by 20%. β
Zhang Jingqiang smiled: "You are digging a corner!"
"No, no, no, Mr. Zhang, you are mistaken. Song Junyu waved his hand: "You also know that there are some differences between the domestic and domestic art markets, and the things that foreigners really like are different from those of our countrymen." β
Meng Zitao and Zhang Jingqiang both nodded, and Song Junyu continued: "Taking Americans' appreciation of oil painting as an example, I think the level of artistic understanding and appreciation of Americans is about around the time of Impressionism, and then add Van Gogh and Klimt. Bizarre modernists, most of them can't understand and don't like it. β
"In the United States, doctors, lawyers, teachers, and scientists talk about art, and they are very happy to talk to you, as long as you master Impressionism, they can talk to you. For later art genres, not to mention postmodern, even cubism or even abstract expressionism, they are basically in the clouds. β
Meng Zitao understood what Song Junyu wanted to express, simply put, it was to do what he liked in order to maximize the benefits, so he smiled and said: "Teacher Song, I will pay attention, if there is a suitable collection, I will ask you to cooperate." β
Song Junyu smiled and nodded, he didn't expect Meng Zitao to have a collection for him to operate immediately, after all, Meng Zitao didn't know much about him, now he is familiar with his face, and when the relationship goes up, there will always be opportunities for cooperation.
Everyone is almost in the same industry, naturally there is no shortage of topics, and then talk and laugh, the atmosphere is very harmonious.
"Mr. Zhang, I wonder if you have any utensils that use the gold craftsmanship here?" Jin Zongjie asked.
After the surface of the lacquerware is dried and solidified with push-polish paint or overcoat paint, a special needle or fine carving knife is used to carve a more delicate pattern, and the lacquer is painted in the carved pattern, and then it is sprinkled in the gap to make it smooth, and it can also be filled with lacquer or gold leaf. Among them, the pattern reveals the yin text of gold, which is called "ζι", and the pattern inlaid with silver is called "ζsilver".
Zhang Jingqiang recalled for a moment: "There should be two pieces, but they are relatively ordinary, and they must not meet your requirements." β
Jin Zongjie said: "If it's too ordinary, forget it, one of my customers wants a piece of gold ware that has been at least three generations of Qing Dynasty, and I have been looking for a while, but I haven't found a suitable one." β
Zhang Jingqiang was surprised: "Although excellent gold tools are rare, you shouldn't be unable to find a suitable one, right?"
Jin Zongjie said: "The key is to find Fang Sheng's box that uses the gold process. β
"Well, it's a bit hard to find. Zhang Jingqiang said.
Fang Sheng box is a popular porcelain box in the Ming Longqing period, which is named after the miscellaneous treasure "Fang Sheng". The so-called miscellaneous treasures, refers to the porcelain auxiliary ornamentation, "Fang Sheng" is the back of the snake on both sides of the diamond-shaped large markings (24 β§ shapes) composed of black brown and light brown, the top of its "β§" shape in the dorsal midline (spine) connected or slightly staggered, commonly known as "Fang Sheng pattern".
Fangsheng ornamentation belongs to the category of utensils and auspicious patterns used in the court crafts of the Qing Dynasty, which is a traditional allegorical pattern. However, the Fangsheng box made by the gold creation process is relatively rare, not to mention that it must be a boutique of the third generation of the Qing Dynasty.
Jin Zongjie said helplessly: "It's not, for this Fang Shengbox, I have contacted all the friends I can contact, but I haven't found what he wants, and I'm almost annoyed to death by him." β
"Who wanted it?" Zhang Jingqiang was a little curious.
"It's a wealthy man in Xiangjiang who plays finance. Jin Zongjie replied that these are high-quality customers, and he must serve them well.
Meng Zitao said: "I remember that in 2004, Sotheby's seemed to be auctioned. β
Jin Zongjie nodded and said, "Yes, I have found a buyer, but he was stunned and refused to sell, and I can't force him to sell." No way, please Mr. Zhang and Mr. Meng can pay attention to it in the future, and if you see a suitable one, notify me. β
This is a trivial matter, and Meng Zitao and Zhang Jingqiang both agreed casually.
At noon, Zhang Jingqiang invited everyone to dinner, a group of old men, Meng Zitao did not call He Wanyi, and called her.
When I came to the hotel, I asked for a private room, Jin Zongjie and Song Junyu were guests, Zhang Jingqiang ordered a table of Cantonese food, the Cantonese food here tasted good, and Meng Zitao and Zhang Jingqiang would not be unaccustomed to it.
During the serving, everyone chatted eagerly, and at this time, there was a knock at the door, and then a young man in his thirties with a wine glass and bottle came in.
Zhang Jingqiang saw the young man with a smile on his face: "Yan Quan, when did you come back from France?"
Yan Quan said politely: "I only returned to China last week, and I have been busy with my own work, so I don't have time to see you, Uncle Zhang, don't mind." β
"I don't mind if you say that!" Zhang Jingqiang smiled and shook his head.
"It's me who lost my words, and I toast you. β
Yan Quan drank the wine in the cup in one gulp, but he shouldn't be able to drink, and his face immediately turned red.
Zhang Jingqiang smiled: "It's all my own people, I don't know how much you drink, don't drink so hard if you don't know how to drink, sit down and eat some food before leaving." β
Yan Quan didn't refuse, and sat down next to Zhang Jingqiang,
Zhang Jingqiang introduced to everyone: "This is the son of my friend, I have always regarded him as my nephew, he used to study academic oil painting in France, and his level is quite good. β
Yan Quan hurriedly humbled himself.
When Song Junyu heard this, he smiled and said: "Since Mr. Zhang said it is good, it must be bad, whether Mr. Yan is interested in signing a contract with me, I promise to make you popular within a year or two!"
Yan Quan was stunned and looked at Zhang Jingqiang, meaning to ask who this was.
"These two are well-known art dealers in Hong Kong...... Zhang Jingqiang introduced the two visitors from Hong Kong, and then focused on Meng Zitao.
Yan Quan hurriedly got up and shook hands with everyone: "Please take care of you in the future." β
Zhang Jingqiang continued: "Mr. Song is a master of art operation, and it is not a problem for you to cooperate with him to become famous, but you have to be careful about his percentage of commission, don't be cheated by him but don't know." β
Song Junyu said with a smile: "Mr. Zhang, what you say is not kind, I can't pit your nephew!"
Of course, Yan Quan knew that he was joking, but he still declined: "Teacher Song, I'm sorry, I'm going to open a gallery in the capital, and I want to talk about other things when I run the gallery for a while." β
"There will be opportunities to work together again in the future. Song Junyu didn't say much, handed Yan Quan a business card, as a professional art agent, as long as there is an opportunity to make money, he will never give up easily. But as the old saying goes, it's better to take a step back and take a detour.
Yan Quan also took out his business card and exchanged it with Song Junyu.
"How much do you know about galleries in China?" Zhang Jingqiang asked.
Yan Quan said truthfully: "I have done some understanding with several classmates and friends, and I know that it is not easy to do. β
Zhang Jingqiang said: "It's good if you know, just tell me if you have difficulties, don't be polite." β