10. Cargo & Brokers

Geng Man, a high-achieving student who graduated with a journalism major in the 90s, worked as a reporter in a large newspaper in the imperial capital after graduating from university, and in her own words, "the newspaper leaders were very good to me, and they also ran special articles, and soon became the backbone of the cultural mouth." If she hadn't met Yu Dong, maybe she would have become the backbone of that newspaper at this time, or she would have resigned and gone to sea to prepare for new media news, but the decision of fate is often just a thought.

Since 2003, Bona is recruiting to expand the scale, Boss Yu is a person who wants to do big things, he is not satisfied with simple film distribution, he began to expand his territory to the upstream investment and production field of the film industry, and successfully ranked among the leading ranks of domestic film investment and production.

By 2005, Bona established Cinema Investment Management Co., Ltd., and laid out its own cinema chain in Beijing, Shanghai, Guangzhou and several famous box offices. After that, relying on the strong film resources and the scale of the cinema chain, PropNex added advertising and marketing business, and the advertising agency brought the brand communication experience in the film field to many partners through outstanding creative planning capabilities, strong event execution and stable cinema channel relationships.

In 2005, at the publicity meeting of a certain Bona film, Yu Dong suddenly found Geng Man, who was already well-known in the industry, and in a few words, he had already revealed his intention to poach, and the conditions were also very lucrative.

This Ms. Geng is also a person with strong decisiveness, and after only ten minutes of thinking, she gave up her job in the system, resigned from the newspaper, and joined Bona.

Since then, she has served as the coordinator, publicity director and executive producer of films such as "Red Cliff", "Eavesdropping", "Money Empire" and "Silver Empire".

By the way, she also paid in the later publicity and distribution of "October Siege", and she was also present at the original celebration banquet, but Han Fei didn't notice her at all, after all, the actors and the people of these companies belong to two circles, fortunately, Sister Fan is still a professional and competent agent, when Han Fei is busy with several bigwigs in the crew, she is also busy socializing with people from other companies.

This time, it is also the credit of Sister Fan to be able to catch Geng Man's line, of course, Geng Man also fell in love with Han Fei's popularity, and the two sides used each other.

The elevator rose rapidly, and Han Fei leaned on the car, and suddenly laughed at himself: "Sister Fan, why do I suddenly think that we are selling health care products at the door." ”

Sister Fan glanced at the gradually increasing numbers on the LED screen, nodded and said: "Almost, people sell real products, we sell a gambling contract, buy health care products, 100% deceived, invest in us to make a movie, there is still a chance to make money, according to the mathematical expectation of the algorithm, it is a good deal to invest in us." ”

"Haha, it's too simple to use mathematical expectations to calculate the return on investment. ”

"Otherwise, the income model is too complex to be understood, and it is not a prediction of the stock market. ”

Han Fei smiled: "No, don't you say that people are high-achieving students? High-achieving students in the 90s, that gold content is not ordinary." ”

"Other people study journalism, not finance. Sister Fan gave him a blank look.

Han Fei no longer spoke, thinking that Han Yu studied journalism, and his talent in mathematics was also very strong, this kind of scholar should not be underestimated.

The elevator stopped on the 32nd floor, Han Fei followed Sister Fan's steps and walked in, he looked around, the overall style of this floor looked good, barely able to keep up with the decoration trend in recent years, it is estimated that the entire company has not been established for long.

Due to the appointment, the young lady at the front desk led the two to the reception room, and in less than a minute, Geng Man walked in, with medium height, shoulder-length hair, wearing a pair of thin-framed glasses, with attentive eyes and a smile, giving the first impression that he was capable and gentle.

Sister Fan stood up and introduced: "Let me introduce, this is Director Geng of Bona Advertising, this is Xiao Han, you have seen it at the celebration banquet of "October Siege". ”

"Xiao Han, meet again, after "October Siege", I didn't expect you to shoot "The Love of the Hawthorn Tree" again, and the role of the third child was really played by you. Geng Man walked over and stretched out his right hand as he complimented.

Han Fei hurriedly held his hand, bowed slightly, and said, "Hello Director Geng, you praised me too much, I'm afraid that I will swell." ”

"Swelling? haha, interesting, sit down. Geng Man motioned for the two to sit down, and asked again: "Coffee or tea?"

Sister Fan said: "Coffee is good." ”

"All I need is a glass of water. Han Fei nodded.

"Then I'll have a glass of water. ”

Geng Man winked, and her assistant immediately understood, bowed slightly, and exited the reception room, and after a while came in with a cup of coffee and two cups of water.

"Speaking of which, I was going to talk to you about cooperation, but I didn't expect Liu Fan to find me first. Geng Man leaned back on the sofa, his posture relaxed, playing with a chic glass in his hand, white water rippling in the cup.

"Oh, I don't understand that. Sister Fan continued.

Geng Man still smiled and said: "Our group set up a brokerage company last winter, and at the beginning of this year, we have reached cooperation intentions with several stars, but it is a little less interesting in terms of the younger generation of actors, haven't I always been in charge of publicity and coordination, the person in charge over there has chatted with me a few words about Xiao Han, but I have been busy and I haven't taken care of it." ”

Han Fei took a sip of water and said, "Bona wants to sign me? ”

Geng Man nodded and said: "I have this intention, but I don't care about this part, I don't care about the specific charter, but the person in charge over there and I are friends, we have talked to each other, if you have this intention, I can help you contact him." ”

"I'm sorry Director Geng, I've now founded my own studio, I'm afraid I have less fate with Bona. Han Fei pinched the glass and said calmly.

In fact, if you can sign a contract with Bona, it is not a bad choice, after all, Bona grasps the theater distribution with one hand, and the film and television resources with the other, both hands are very hard, if the artist can hug the boss's thigh, it is naturally a good shade under the big tree, but the cake is so big, there are more monks and less porridge, if Bona does not beat the artist as his own son, and does not tilt important resources, then the artist's final life will not be much better.

"Studios, too, artists nowadays want to live more freely. Geng Man is not surprised by this kind of thing.

"Director Geng, I remember that your company has a precedent of injecting capital into artist studios. Sister Fan, who had not spoken, suddenly opened her mouth.

Geng Man shrugged his shoulders and said calmly: "That's right, it's not a secret, we have injected money into Fan Bingbing's studio, and they will hand over the income proportionally, and everyone will take what they need." ”

The agent first cares about the interests of the artist, Sister Fan continued: "Since your company is interested in signing with Han Fei, can you consider injecting capital into Han Fei's studio? ”

Geng Man didn't answer, first took a sip of water, twisted his body again, and replied after a few seconds: "I didn't care about this question, after all, I'm in charge of advertising now, at the moment, I mean at the moment, the brokerage department should not consider injecting capital into Han Fei's studio, the reason, the two of them should be people who understand, don't need me to say it too obviously." ”

Geng Man's words were tactful enough, but none of the people present were stupid, and Han Fei himself understood how big a coffee position he was? Hovering between the third line and the second line, if he didn't come up with some works, the coffee position would continue to fall, comparable to the trend of the stock market.

In the early years, the media ranked the four major Hua Dan, at that time, Fan Ye's resources were not good, and he stubbornly relied on all kinds of "glamorous pressures" and strange dresses to play the status of "Four Dan Double Ice", plus he brushed the film festival with his good friend Li Yu, and she was already the queen of the Tokyo Film Festival at this time, a proper first-line top actress.

Bona intends to sign him, because in the post-85 generation of actors, he belongs to the one who has developed well, signed him, and Bona's income from packaging is indispensable, but this kind of thing is injecting capital into the studio, you can't get a coffee position, don't even think about it, people don't think that you can get considerable income when you go out to the monoclonal antibody studio.

Sister Fan glanced at Han Fei, and saw that Han Fei was still calm, and she breathed a sigh of relief in her heart, she was quite worried that Han Fei would be angry.

"Well, Director Geng, let's talk about investment, as for brokerage cooperation, if there is an opportunity, it is not too late to talk about it later, and a good meal is not afraid of being late." ”

"Okay. Geng Man looked at his watch and said.

Although Sister Fan didn't understand why Geng Man suddenly made this move, she didn't bother to care about this detail, and said: "The budget cost of our film is not too high, and Bona can easily eat it." ”

Speaking of formality, Geng Man sat up slightly and said, "Of course, but I only care about the completion of the film, from the announcement to the release, I can cover it all here." ”

I'm going, what's the situation, you don't spend a penny after chatting for a long time? So what are we doing here for a long time?

Han Fei paused and said, "It's not enough to have a restaurant channel alone, Director Geng, we're waiting for the rice to be cooked, we can't cook without rice, and the restaurant has nothing to sell." ”

"Don't worry, the person who invested in you should be coming soon. Geng Man looked at his watch again, and said with a smile: "Actually, our side is like a transit station, bustling and profitable, it doesn't matter if you invest in our advertising and marketing company in the early stage, Mr. Yu above may be able to take care of it, but he doesn't look down on small-budget movies." So we, uh, in layman's terms, we outsourced the investment business. ”

After making trouble for a long time, Geng Man was actually just a broker, she weaved a net, and all the veins of the net connected the three religions and nine streams, and everyone's purpose was for fame and fortune.

Guazi second-hand car direct sales network, there is no middleman to make the difference, the buyer spends less money, the seller makes more money, Han Fei suddenly came up with such an advertising phrase in his mind, with his experience, the general outsourcing of the project is one or two, and the probability of tofu slag has greatly increased.

Sister Fan is more thoughtful, she is worried that some unclean money wants to be laundered by investing in film and television dramas, the Hong Kong Island film industry was full of this phenomenon in large numbers at that time, and the money obtained by the community through improper means was immediately whitened through film investment, and the Hong Kong Island film shooting efficiency at its peak was extremely high, and a movie was completed from writing a book to being released within a week, and the underworld regarded this industry as a gold medal washing machine. However, the systems of the two places are different, if you play like this in the mainland, you can play well, you can be a white glove with peace of mind, in case the mountain behind you collapses, an actor, no matter how famous you are, will look insignificant in front of the huge and ruthless state machine.

"Director Geng, don't anyone want to launder money by investing in movies, if so, we can't bear our little arms and legs. ”

"No, who dares to do this kind of thing, it's dangerous and unpleasant, okay, let's wait for a while, these rich second generations won't be on time." ”