Advertising is a science.

Especially the advertising of new things.

At the beginning, Apple's ads with a bunch of people watching movies and lines of words constantly appearing on the movie screen were very creative and ran through many people's lives.

More than 20 years later, when Qiao Gang Leader took out that boxy smartphone, the explosive sensation of that moment made countless Apple fans and non-Apple fans unforgettable for life.

Therefore, a good advertisement is very eye-catching.

There is no shortage of good advertising companies and advertising planners in this part of Xiangjiang.

Huang Zhan is considered a top-notch one, and Mr. Zhu, the husband of Zhong Chuhong in his previous life, is also one of them.

Now Yin Jun is also one.

Whether it is the "diamond is eternal, one will last forever" he made for Chow Tai Fook, or the advertisement he made for Pan Gongzi "I don't care about the eternity, only care about what I once had", they are all known as classics among classics.

So this time, before he went to the United States in October, Kirin Communications consulted Yin Jun for the release of the first mobile phone.

Yin Jun didn't give any plan.

Instead, let them find other advertising agencies.

Because sooner or later, they have to learn to choose advertising by themselves, instead of relying on Yin Jun alone.

These advertising companies are not only local in Hong Kong, but also in Japan and South Korea.

After handing over the phone to them and explaining the various features, all that remains is the time for them to start getting creative.

Kirin Communications gives enough money, but the requirements are high.

However, advertising companies are not afraid of these, they are originally an industry that pays attention to timeliness, as long as you give enough money, three days and three nights without sleep to discuss the plan, it is not a problem at all.

By mid-December, the three commercials had been produced and started to be broadcast.

The first one is very simple, which is the story that happened in the stock market.

When the stock market changes, when urgent contact is needed, no one can be found on the landline phone, but a mobile phone placed on the yacht receives a call, and the rich man issues instructions while fishing, and finally succeeds.

The second ad is a story between lovers.

My girlfriend went to work in a remote and backward place, almost nothing, very hard, but every day when I returned to the dormitory, I could use my mobile phone to contact the friend in the distance, and looking at their sweet and sweet appearance was very infectious.

The third one talks about the family.

My son often goes on business trips abroad, and it is not convenient to contact him, but after he has a mobile phone, he can report his safety to his parents at any time.

And on the day of the Spring Festival, I thought that my son would not be able to come back and was talking to my son on the phone, but when there was a knock on the door, my mother opened the door and looked, but it was my son standing at the door with his mobile phone.

The picture ends with a family of three hugging each other with excitement and happiness.

……

The three advertisements are produced by three different advertising companies, which looks a little rough in Yin Jun, but it is still quite interesting to look at mobile phone advertisements after so many decades.

And advertising, not so much about the exquisite effect, but about the content presented by the advertisement.

Otherwise, the advertisements in the future will become more and more refined, but can you still see the advertising slogan "I don't care about the eternity, I only care about the once owned" appear?

When you watch too many of those cookie-cutter advertisements, will you still be moved?

No, it won't.

Therefore, as long as you advertise with your heart, no matter how rough the production is, it will still impress people.

The advertising of Kirin mobile phones has taken such a path.

A business.

A love.

A family relationship.

These three are indispensable elements in people's lives, which are in line with most people's aesthetics and outlook on life.

Therefore, when they were broadcast on Kylin Satellite TV one after another, they quickly became popular all over Erxiangjiang and even throughout Asia.

Motorola released its first mobile phone nearly a decade ago.

But at that time, everyone just regarded it as a kind of high-tech, a kind of high-tech that was far from being popularized in people's homes.

Although Motorola is preparing to commercialize it in the past two years, it has not been launched in the United States, let alone Asia.

Who knew that all of a sudden, a company in Xiangjiang actually made a mobile phone in advance and prepared for commercial application?!

Are you kidding?

Is this true?

Many people don't believe it, but the advertisements of mobile phones, as well as the details of mobile phones, and the timing of the mobile phone's release, etc., can't help but they don't believe it.

Of course, the first batch of mobile phone operations is only in Xiangjiang, but if Xiangjiang's mobile phone communication operations can be done well, the next step will be to expand to Japan, South Korea, Singapore, and Baodao...... Will the time of waiting for the place be far away?

The first thing I regret is conviction.

Niu Bijian secretly hated that Yin Jun would choose the time, if it was a month late, when he knew that the mobile phone would be on sale on January 1st, he would definitely sell the price of Xiangjiang Telephone Company at more than that, at least 500 million yuan!

But now that the contract has been signed, he has no way to regret it, so he can only watch Yin Jun take advantage.

And now he knows that Yin Jun has already set up a signal transmission tower in the mainland, and at this time it has arrived in Xiangjiang and started the construction work.

Because Kirin Group has become the largest controlling shareholder of Heung Kong Telephone Company, there is nothing wrong with this matter, and it is completely legal to build a communication tower.

Then the one who regretted it was the Daito Telegraph Office.

They also regretted why their offer was so low, and they knew that if they added two or three hundred million, maybe the land company would sell the Xiangjiang telephone company to them.

Then the Dadong Telegraph Office will form a communications monopoly in Xiangjiang.

If Yin Jun wants to make a mobile phone, it is simply not feasible without the approval of the Dadong Telegraph Bureau.

It's a pity that I wasted the opportunity and let go of such a large piece of fat.

The third one who was surprised and couldn't believe it was Motorola, which was preparing for the operation of mobile phones in the United States.

What the?

We, the inventor of mobile phones, are still at the forefront of mobile phone research, and we have not yet started to act, why did this small land of Xiangjiang announce that we are going to operate commercial mobile phones?

Hurry up and check if they have any patent licenses from us!

As a result, Motorola's talent was taken aback.

Kirin Communications has not only bought many of their patents, but also Texas Instruments, Ericsson, Nokia, Siemens, ...... and so on, they all bought patents, or got patent licenses.

Even the patents owned by Motorola Core are similar to those of other companies, or can be bypassed perfectly.

This means that the Kirin Group's mobile phones can be sold and operated by themselves, and at best, every time they sell a mobile phone, they should pay patent fees to companies such as Motorola.

That's all.

Knowing this result, Motorola was extremely annoyed.

They were the company that invented mobile phones, and they thought they were the first company to start operating mobile phone communications, but they didn't expect that they would be preempted by the Kirin Group when they were unhurried to go through the process.

You said that if the Kirin Group started operating a year or two, two or three years earlier, it would make sense.

But Motorola is also preparing to start operating next year!

All kinds of plans are already in place!

The time is just a few months away, it's just too embarrassing!

But when Motorola calmed down and took a serious look at the Kirin Group's phone, they began to be surprised again.

Compared to the Kirin phone, Motorola's phone is like a lag behind the times.

According to the advertisement, the Kirin phone can stand by for more than 10 hours and continue to talk for more than an hour.

Motorola's ready-to-launch mobile phone has only 4 hours of standby time, and the talk time will not exceed 20 minutes.

There is also the shape of the mobile phone, the Kirin mobile phone can be held in one hand, although it is also bulky, but compared to Motorola's mobile phone, it is much smaller, and the volume is at least 30% reduced.

Don't underestimate the 30% volume reduction.

Only those who do electronic engineering know how much technology and how many parts are involved in the 30% volume reduction.

The fact that Kirin phones can be made like this only proves that they have a strong R&D team, and they have worked hard for at least more than a year or two to achieve such great achievements.

Originally, Motorola thought that even others had mastered a lot of mobile phone-related technology, but only its own mobile phone technology in the world was the most advanced.

Now that he was suddenly slapped in the face by Kirin mobile phone with facts, Motorola suddenly had a sense of crisis.

Today, they are far from the lonely Motorola in the 80s in their previous life, and the degeneration that lost motivation after not succeeding.

So throughout December, Motorola's mobile phone department met day and night every day to discuss how to surpass the sudden opponent.

Unfortunately, they never know what kind of opponent they will face.

The first thing they have to face is the full strength of the two major mobile phone companies Motorola and Nokia, which were at the peak of the 90s, because Yin Jun developed mobile phones for these classic models.

How could they win against an opponent who never made a mistake in subsequent research and development?

Even if Motorola and even Nokia catch up later, they will have to face Apple, Samsung, Huawei, and Xiaomi after 2015...... The full strength of these smart giants!

Such a huge gap, such a huge gap between efforts and results, will definitely make them feel hopeless!

And this will always become the pride of Kirin mobile phones, and the pride of Xiangjiang and even Huaguo electronics industry!

The self-confidence of the people of a country usually starts to improve from such projects that are far ahead.

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