In the era of Internet +, many people with ideas - some of them are ordinary people who are originally unknown, and there are also people who are already somewhat well-known, are very clearly aware of the gold content of "popularity", because "popularity" can be realized in many ways. ，

So they use all kinds of means to create all kinds of topics, just to attract the public's attention to themselves.

After some operation, many ordinary people have successfully become "Internet celebrities", and after that, some of them have become rich and become rich women, many of them have opened online stores and become shopkeepers, and it is said that the most successful can have an eight-figure income a year.

There are also some people, whether they have positive or negative popularity, and they rely on their own "popularity" to make money faster.

For example, "Guo Moumou", who easily took down a century-old store with the strength of one person, can get an income that most people can't earn in a year.

As for those who were originally a little well-known, they were also all kinds of scandals, all kinds of bundles, all kinds of followers, all kinds of imitations, no matter whether netizens scolded or liked, in short, they often made themselves on the headlines of the hot search list, and successfully improved from the position of the second and third tiers in China to the point where they could go to the international prestige.

In the one-sided laughter of netizens, the people who were ridiculed have already received various endorsements.

What happened in front of him made Feng Yiping feel that he had really been confused for so many years.

It turned out that the means he saw later were the current people, and they had long played the leftovers, and it turned out that there were many people who had realized the importance of "popularity" and would have all kinds of "binding" long ago.

In the provincial capital, Feng Yuxuan has a very big temper today, and no one dares to enter the office. She didn't answer the phone when it rang, and slapped a newspaper on the table, "Fart!"

On the ground, there were several newspapers littered around.

In the capital, today's company, there is a strong sense of resentment. In the pantry, many employees were talking indignantly.

Jin Ling handed a large stack of newspapers to Feng Yiping's table, "Take a look,"

Feng Yiping flipped through it, just looking at the title, he understood what was going on, "Fortunately, my parents are in the village and can't see so many newspapers, otherwise with their temperament." Especially my mother, I'm afraid I'm going to scold my mother a long time ago. ”

"You're not angry at all?" Jin Ling was puzzled, some of her were very angry when she saw it.

"Angry, that doesn't play into their arms!"

The thing is very simple, after more and more newspapers have reported Feng Yiping's book, which has accumulated a high reputation for the blue ocean strategy, many critical and contradictory articles have also appeared in some newspapers.

Plainly. It is those who are not willing to be lonely and are determined to seize this hot topic at the moment. Stir up your own popularity.

The first to fire was a newspaper in the south, which published an article by an "expert" surnamed Wu, with a very attractive title, "Is it a management monograph or a management novel?"

The article said that the road that Chinese companies have traveled in recent years. It is confirmed that for most enterprises, the establishment of competitiveness and advantages in the industry is the right way for Chinese enterprises.

The strategy of trying to find areas where there is no adversarial competition may be suitable for individuals who do not know how. As for the "genius" who "became famous at a young age", but for most enterprises, escaping the competition in the industry is undoubtedly suicide, and it is not yet possible to establish a competitive advantage in the "red ocean", can you believe that it can swim in the "blue ocean"?

The author of this monograph is said to have written a novel, and when he wrote about the blue ocean "strategy", he may have also written it according to the novel, so his so-called "strategy" still stays in the dream of a literary management writer, which is quite similar to finding the secret of peerless martial arts in martial arts novels.

But the strategy and management of the enterprise is not surreal, assuming that our company asks that Feng student to consult, then his biggest conclusion may be: "When you stop doing this business, find an industry that has no competitors and can create high value and high profits." ”

Enterprises don't want to compete and want to find a blue ocean, just like those people want to find a job with "high power, light responsibility, more money and less things close to home", which is unrealistic.

The reason why "Blue Ocean Strategy" is sought after by people is that it essentially reflects not the enterprising spirit of enterprise, but the inert thinking of speculation, and the simplification and popularization of corporate strategy seems to have become a legitimate requirement of managers, but I want to say that these people should be ashamed of their ignorance.

As for the author, I don't want to say anything, forget it, he's still a kid who can't tell the difference between fiction and reality, it's better not to sue him, such as the cruel fact that there is no Santa Claus in the world!

…………

Another, surnamed Ma, has an even bigger background, has studied abroad for many years, is now the editor-in-chief of a journal, and is also a visiting professor at several universities in China — not including Tsinghua University, and several research institutes with seemingly lofty names.

He also published an article in the newspaper entitled "Wine or Poison?"

This title can make people curious!

Feng Yiping read it, and he was very eager to read those articles in the circle of friends later.

"There is a book that has not yet been published in Chinese, which has received attention from all walks of life, and has been regarded as a corporate bible by many people, signed here, I also spent some time, roughly read it, after reading it, I was disappointed, really responded to the saying, under the fame, in fact, it is difficult to deserve,"

Next, he mainly discussed three points: small profits are the essence of business, and high profits are only an individual phenomenon; in a given time, an infinite blue ocean can never appear, and it only belongs to a small number of enterprises; and blue ocean strategy is strategic opportunism and cowardice.

From this, he concluded that the main idea of the blue ocean strategy seems to be a rare bottle of fine wine, but in fact, it is a blind poison, and if it is really widely implemented, it will be infinitely harmful to Chinese enterprises.

Feng Yiping nodded at the newspaper with a smile and said, "This kind of evaluation really looks up to me, I originally thought that with my small body, it would be difficult to do something infinitely harmful,"

Unwilling to be lonely, there are not only these "experts" or "scholars" who are quite famous, but their identities are doubtful, and there are really too many people who want to step on Feng Yiping and increase their popularity.

A success expert who just moved to the mainland, like the later Internet celebrity Ye Liangchen, said that he would call himself "Teacher Cheng An", Master Cheng, wrote an article, "Blue ocean strategy, in essence, is evasion, whether you are a person or a business, success, in fact, is very simple, relying on strong motivation, sufficient reasons and firm beliefs, the power of the spirit is infinite."

Welcome to discuss the science of success with me, I will unreservedly teach you your own successful experience, in just five days, you can have all the qualities that a successful person should have. ”

Your sister's, I almost didn't write the contact information at the back.

There is another Master Qu, who claims to be "Confucianism, Buddhism and Taoism", "Master of Chinese Studies Application", "Doctoral Supervisor of National University of the United States", and "Visiting Professor of Tsinghua University", may be afraid that people nowadays will not be able to understand classical Chinese, so he has not shown his Chinese culture skills.

In the vernacular in the newspaper, he said in simple terms, "This and that strategy, such and such methods, are all superfluous, how to be a person, how to be a successful person, how to do things, how to do successful things, thousands of years ago, our ancestors have long been clearly pointed out, that is, I have always advocated, that is, 'man is the law of the earth, the earth is the law of the sky, the heaven is the law of the Tao, the Tao is the law of nature,"

When Feng Yiping saw this, he couldn't help but squirt out the water in his mouth, is this a god horse and a god horse?

If the first two say that there are some crooked theories, the latter two are sure not to be a comic sent by monkeys? One seems to have a special function, and the other is like a small stool on the street, telling fortunes!

Jin Ling looked at him like this, and said sincerely, "You have a really big heart,"

When the mood was a little gloomy, Feng Yiping habitually played hooligan to take advantage of himself, so as to make himself happy, and glanced at Jin Ling's chest, "Of course, there is tolerance!"

Anyway, Jin Ling didn't hear the meaning of Feng Yiping's words, so he said that hooligans are not terrible, but they are afraid that hooligans are educated!

"Then let them be?"

"Let them bounce for a few days first, I am now also internationally renowned, well-known, young and promising, and there are many words, but what is omitted here, experts! Wouldn't it be too exalting to reason with them one by one? When the time is ripe, I will stew them in a pot!"

Feng Yiping has been saying these words with a smile, and after he finished speaking, he felt quite good, "Ouch, have you found it, Sister Jin, I can lift weights now, it's amazing!"

Looking at his appearance, Jin Ling originally really appreciated it, but when he boasted like this, those feelings disappeared immediately, and he didn't even bother to give it away, and shook his head with hatred.

At the same time, the chairman of the provincial capital, the provincial business headquarters, and the soon-to-be-retired chairman, finished reading the books collected by the secretary that reported on Feng Yiping these days, and the newspapers of his company, took off his reading glasses, and sighed heavily.

He looked at some of the numbers on the computer carefully, as if he had made up his mind, and pressed the intercom on the table, "Let Vice President Wang come here," (to be continued......)