41. Business Opportunities for Issuance

Imperial capital, Bona advertising agency.

In a neat and plain office, Geng Man sat behind the huge desk and worked, in good spirits.

In March, the movie "Sister Peach" was released in the mainland, and with the gimmick of winning the Golden Horse Awards, she made targeted adjustments in film promotion, and the final results also met the expectations of her boss Yu Dong.

After finishing this project, Geng Man took a few days off, but a few days ago, the big boss decided on another big project at the group meeting, from the production coordination in the early stage of the film to the publicity plan in the later stage, she needed to make a detailed plan, no, she had to be busy for a while.

"It's all 2012, the set of "Shanghai Tang" doesn't work, isn't this Du Yuesheng's personal biographical movie with the male protagonist's name changed?" Looking at the few documents on the computer screen, Geng Man felt that the boss might be looking away this time, and couldn't help but talk to himself.

Before being poached by Yu Dong to Bona, Geng Man was the backbone of a newspaper in the imperial capital, and she had a keen perception of cultural matters.

For the "Big Shanghai" set by the big boss, she really feels not optimistic.

"Shanghai Tang" has vendettas between gangs, conflicts and collisions at the national level, and love triangles between Xu Wenqiang, Ding Li, and Feng Chengcheng, but this "Big Shanghai", alas, Geng Man took a cursory look at the biography given to her by the boss, Jianghu films are not like Jianghu films, and romance films are not like love films, it is difficult to explain.

The plot is not so attractive, and the boss wants to make up for the celebrity popularity.

Du Yuesheng's magic version of the male number one is ready to invite Fa Ge to play, and Huang Jinrong's renamed version is for Hong Jinbao to play, by the way, the youth version of the male number one is also ready to let Huang Sect Leader play the role, plus the villain Wu Zhenyu, it will cost a lot of money just for the salary.

In addition, this is a period drama, and the sets and props have to be redone, thinking about some unspoken rules in the film and television industry (you can take a look at Lu Chuan's interview), Geng Man feels that the money is estimated to be like flowing water.

Dangdang, there was a knock on the glass door, Geng Man didn't like to close the office door, and the secretary walked in straight after knocking.

"Director, this is the evaluation report on the publicity budget made by Lao Tao, you can take a look. Secretary Xiao Zhao put a folder on his desk and said.

Geng Man opened the folder and turned directly to the last page, the budget figure given at the end of the evaluation report did not satisfy her, she twisted her brows, raised her eyes to look at the secretary, and asked, "Are you sure it's this number?"

The secretary was also a little helpless, and she didn't calculate this number, so she had to reply: "Why don't I let them re-interrogate?"

"Forget it. ”

Geng Man waved his hand, the budget is actually within a reasonable fluctuation range, after all, propaganda cannot be fatal, maybe this effect is unexpectedly additional investment, and that one will be cut if the goal is not reached. But she decided in her heart that this movie would not have too good box office results, so she subconsciously reduced her budget.

Hearing this, the secretary breathed a sigh of relief and reminded: "Director, this week's movie box office review of Time.com has just been announced, you can take a look at it when you have time." ”

"Okay, are you okay?" Geng Man nodded.

"No, then I won't bother the director's work. The secretary bowed slightly, and quickly slipped out of the office.

For the promotion of the movie, Geng Man likes to maintain a state that can be adjusted at any time, but whenever a movie is released, she always pays attention to the comments on Douban, Time.com, Maoyan and other websites in order to adjust the publicity offensive.

This habit is difficult to change once it is formed, so even if there are no movies invested by Bona during the schedule, Geng Man will pay attention to the weekly box office reviews of Time.com, only in this way can she feel that she meets the evaluation of others as her "cultural backbone with a keen sense".

Time Network News: After the Labor Day holiday, the mainland box office growth has returned to a regular level, and the mainland box office closed at 336 million last week.

Although it still contributed a lot to the box office, the trend of "Super Battleship" and "Soul Chariot 2" has declined, and I won't repeat it in this issue.

Last week's box office champion was still "The Great Gold Robbery", the movie was released on April 23, with a box office of 62.32 million in the first week, and 61.13 million in the second week, achieving a single-week championship. According to industry sources, director Ning Hao's mentality is currently very good, although "Gold" is not as amazing as "Stone" and "Racing", but its follow-up reputation and visibility can still stand the test of the market.

The biggest dark horse of the week is "Bad Genius", with Hollywood's giant ships and chariots in front of it, two industry giants of domestic films, and "The Avengers" ready to go.

The single-day box office is 7.6 million, and the cumulative box office in a week is 59.1 million, which is almost negligible from the single-week champion "The Great Gold Robbery".

With the heated discussion about "cheating and crush" on the Internet media and the continuous fermentation and heating up of the quality of the film, the box office trend of "Bad Genius" continues to rise, even if Iron Man and Captain America will lead a group of superheroes to 'smash the scene' in two days, presumably "Bad Genius" can also achieve a very good result. ”

"Bad Genius"?

Geng Man felt that the name of the movie was a little familiar, but she couldn't remember where she had seen it, so she simply searched on Douban, and the results surprised her.

"Bad Genius"

Director: Tsang Kwok-shen

Screenwriter: Yan Fei/Peng Anyu

Starring: Han Fei/Jiang Shuying/Jing Tian/Dou Xiao

Language: Chinese/Thai

Release date: 2012-05-01

Synopsis: This film tells the story of a genius student who uses a high-IQ exam room to cheat for huge profits. After entering the aristocratic school, Xiao Lin (played by Jiang Shuying), a genius girl with an ordinary birth, got acquainted with rich second-generation classmates Grace (played by Jing Tian) and Xiaoba (played by Dou Xiaoyou), and began her career of cheating in the examination room. After a number of dangerous "cheating wars", Xiao Lin took over the last sky-high commission to cheat for the children of rich families in the international examination room. A perfect cheat that spans two continents is born, but it's not as simple as they think......

Smack, Geng Man slapped his head suddenly, isn't this the project that failed last year, Han Fei, yes, it's Han Fei, what happened that day? Why didn't it succeed in the end?

Geng Man continued to recall the situation at that time, but the memory was too vague, and she didn't remember it clearly after thinking about it for a while.

Dragging the mouse and flipping through the Douban page of "Bad Genius", Geng Man felt more and more that she had missed the treasure, she was surprised by the box office trend on Time.com just now, and now the comments on Douban surprised her even more.

Five-star reviews accounted for 28.1%, four-star reviews accounted for 53.1%, three-star reviews accounted for 17.3%, and the total score was 8.1 points.

I have watched forty or fifty long and short reviews in total, whether it is a film critic or a melon-eating public, the evaluation of "Bad Genius" is mainly based on appreciation, except for a few bars who come out to spoil the scenery, the scenery in the comment area is very harmonious.

After going to Weibo and Tieba, two communities with a lot of traffic, Geng Man found that the discussion about "Bad Genius" is not only limited to cheating itself, from cheating methods, cheating mentality to the love affair that ended in school days, there are all kinds of things, but it can feed back the popularity of "Bad Genius".

"I remembered that I didn't succeed because I got stuck in the trial. Geng Man's mind seemed to have a sudden electric discharge, and the situation at that time slowly recalled.

It's okay, it's not like I'm looking away, after all, auditing this kind of thing belongs to "say you can do it, you can do it, don't do it, say no it, don't do it, don't do it", she couldn't guess how "Bad Genius" passed the review at the time, and she had a rough idea of how many people died in this industry because of the trial.

But now that "Bad Genius" can be released, it shows that there are no constraints at the official level

Geng Man estimated in his heart that according to the box office trend, "Bad Genius" will definitely break 100 million this week, not to mention breaking through 200 million when the next painting comes, 100 million and a half should be no problem.

"Those Years" at the beginning of the year has achieved excellent results in the Chinese-speaking region, and "Bad Genius" with similar elements will definitely be able to replicate the success of "Those Years".

Hong Kong, Macao, Taiwan, Japan, South Korea, Malaysia, Singapore, Bona's distribution channels have a lot of energy in these places, this is a big piece of fat, grab the overseas distribution rights of "Bad Genius", with Bona's volume, it is not impossible to inflate this piece of meat a little more.

At the beginning, Geng Man missed a chance to swallow it, although now she can only eat half or even a third of it, but it is impossible for her not to eat it, if this kind of good thing is missed, even if she doesn't regret it, then there will be an opinion on it.

"Tsk. ”

Geng Man clicked his mouth, took out his mobile phone to find the contact, and muttered, "What was the name of Han Fei's agent at the beginning?"