No matter how beautiful a woman is, as long as it is her own, she will feel bored after watching it for a long time.

No matter how delicious it is, you will get tired of eating it for a long time.

But this is also a time period.

When the economy is poor, white rice can be a delicacy in the world, and I feel that I will not get tired of eating it for 100 years.

Life is starting to get better, and what you eat is just like that, and many times it's just to fill your stomach.

It's like 30 years from now, those children in the city will feel very impatient in the face of bread, buns, fritters, etc. every morning, in this day and age, I can't imagine it.

In this era, even if it is just a pack of ordinary instant noodles, instant noodles without a seasoning pack, it is a rare delicacy.

Not to mention the braised beef noodles that have been concocted by Kirin Food Company and make Yin Jun feel satisfied.

In the past two years, braised beef noodles have been booming all the way from Huajing to the whole country, and then directly from Huaguo to Asia, competing for the market with Japanese and Korean instant noodle giants.

At the beginning, the braised beef noodles won a great reputation, but Nissin, Nongshim, etc. are not vegetarians, so they immediately actively adjusted the instant noodles and material packets, and they have already caught up.

But the people still have a lot of feelings for this braised beef noodle, and they usually choose it.

Needless to say, Xiangjiang is Yin Jun's base camp, 80% of the market share is squeezed by braised beef noodles, and Nissin instant noodles, which previously occupied almost all the market, have been beaten to the ground.

It's not that the people like the new and hate the old, this home advantage is too obvious.

Moreover, Hutchison Whampoa's Parknshop Supermarket and Kirin Group's 7-11 almost all reserve the best positions for Kirin brand braised beef noodles, how do you let the people choose?

It's definitely an instant noodle from Junshao's company!

Even in Japan, 5% of the local market share is occupied by Kirin braised beef noodles, so you can imagine how powerful it is.

At present, the people in China are far from the point of having enough food and clothing, and it is okay to have enough food, but if they want to have more oil and water, they can't.

Even braised beef noodles, they only eat them every once in a while, and they can only be like children and young people, and adult parents eat them once a week at most, and they have to eat a pack together with their husbands and wives.

That's why they don't get tired of eating.

However, it's one thing to not get tired of eating, but it's another thing to look forward to new flavors.

Kirin Food Company has received many letters from consumers - that is, sending letters, and people's feedback in this era is not online submission, telephone complaints, etc., all letters.

Nowadays, consumers are very enthusiastic, and they don't have much to do anyway, so Kirin Foods receives several burlap pockets every day when it receives letters from consumers.

There was a lot of praise and a lot of opinions.

The most important thing is to ask when a new flavor of instant noodles will be developed.

In this regard, Kirin Food Company did not respond in the first two years.

It's just that after this year's Spring Festival, suddenly before and after the TV series of Huaxia TV, two new instant noodles were advertised.

The first one is called stewed chicken noodles with shiitake mushrooms.

The second one is called spicy cabbage ramen.

The ad was as good as before.

After studying the domestic advertising market for so many years, Huang Laoxie can not only create a good story effect, but also the atmosphere and habits are in line with the current situation in the mainland.

This time the same is true, with the theme of family reunion and young couples, he launched 4 different advertisements in one go, which made people watch with relish.

The people who advertise are also very powerful, either He Qin, Tang Zhenzong, Liu Xiaoqing or Zhang Guili...... Anyway, the domestic stars who have become popular in the past two years have been invited to the stage for a while.

Originally, the only hobby of the people in this era at night was to watch the news and TV series, as well as good-looking advertisements.

Kirin instant noodles, which are now sought after by thousands of people, are about to launch two new instant noodles, and the stars on TV are still eating so deliciously, which immediately makes them a little unbearable.

So I went out to the supply and marketing cooperatives and more and more commissaries to ask if there were two kinds of stewed chicken noodles with mushrooms and spicy cabbage ramen on TV.

The response was the same.

"It's just an advertisement now, and there is no stock yet. ”

Wait, wait, wait, wait until the ads have been broadcast for almost two months, but there is still none.

Angry, everyone began to write letters angrily accusing Kirin Food Company of being dishonest and not working hard, and it has not yet produced new instant noodles.

In the end, their rebuke was not in vain, and the general manager of Niu Pingbei Niu, who played hunger marketing, announced that two new flavors of instant noodles would be officially sold nationwide on April 1.

Now it's all right.

Kirin Foods, which has no competitors and a strong reputation, encountered a crazy rush to buy as soon as it came up.

This rush is not from the people, but from dealers in various places.

Department stores and supply and marketing cooperatives are the main force among the main forces.

They have a great appetite, and as soon as they come up, they want 1 billion packs of two new instant noodles, one year.

Of course, it was impossible for Niu San'er to agree to them.

Prior to this, the Kirin Food Factory's production line was 2.1 billion packets of braised beef noodles per year, of which 600 million packets were sold overseas.

However, since the second half of last year, sales have also entered a period of weakness.

Overseas countries have not yet reacted, but the mainland has not been selling as fast as before.

So after Yin Jun's approval, they launched 2 new instant noodles in a row, wanting to make a breakthrough.

But this breakthrough is definitely not on the basis of the previous 2.1 billion packages, adding another 1 billion packages, 2 billion packages.

That's an idiocy with no strategy.

If you increase so much at once, even if you are a new product, people will eat it for two or three months at most, and their enthusiasm will be reduced due to various factors such as consumption levels.

There are twice as many instant noodles as you have now, how do you sell them?

It can't be sold, and it can't be disposed of at a reduced price.

Then you can only take it back and destroy it.

This is a huge cost and a very humiliating act.

Therefore, after discussion, it was decided to increase the total production of instant noodles to 2.5 billion packs in the new year, an increase of 400 million packs from before.

However, the increase in production of 400 million bales is not for domestic production, but for all overseas, increasing the annual sales of 600 million bales overseas to 1 billion bales.

The overseas market only began to expand last year, and now it has increased by 400 million packs, and the sales volume should not be a problem.

The three types of instant noodles overseas are 400 million packs of braised beef noodles, 300 million packs of stewed chicken noodles with shiitake mushrooms, and 300 million packs of spicy cabbage ramen.

This ratio is very scientific, which can sell instant noodles to the greatest extent and get everyone's liking.

Therefore, there are still only 1.5 billion packs of instant noodles left in China.

The sales ratio is 800 million packs of braised beef noodles, 350 million packs of stewed chicken noodles with shiitake mushrooms and 350 million packs of spicy cabbage ramen.

Because compared with foreign countries, the tastes of the people in the mainland have not changed so quickly, and they are more nostalgic.

1.5 billion packs of braised beef noodles, after being sold for 2 years, may be a little surplus, but 800 million packs a year, only may not be enough, it cannot be a surplus.

The two new stewed chicken noodles with shiitake mushrooms and spicy cabbage ramen are only a trial sale this year, and if these two instant noodles sell well, they can be produced in the second half of the year. - Anyway, there is a lot of wheat purchased in the warehouse, and there is a lot of wealth.

If sales are average, then next year, adjust the production ratio and add a new flavor to dilute the impact of sales.

But to be honest, after so many rounds of experiments and tastings, and in this era, if the public will think that these two instant noodles are not delicious, it is really unreasonable.

Therefore, it doesn't matter if department stores and supply and marketing cooperatives want a share of 1 billion packs in one go, if there are only 500 million packs left in the hands of Kirin Foods, it will be a trouble.

Yin Jun taught Niu San'er.

Distributors are very important partners, but they must not be allowed to get stuck in the neck of manufacturers.

To succeed in business, not only the production of products is good, but also the importance of its own business channels.

Niu San'er is tactful, but his brain is not too smart, but he remembers Yin Jun and Wei Xiaofan's advice very seriously.

Therefore, in the sales volume so far, Niu San'er generally only gives half of the output to department stores and supply and marketing cooperatives, and the rest is wholesaled to dealers in various regions.

In those days, there were not many private businesses, but grocery stores and commissaries had sprung up.

The things they sell are similar to those of the supply and marketing cooperatives, the price is a little cheaper, but the quality is a little worse.

Kirin brand instant noodles do not have a second manufacturer, so they will naturally be the same.

In addition, the state has adopted a blind eye strategy for the provincial and municipal distributors who distribute Kirin brand braised beef noodles, so under normal circumstances, as long as it is sent from the factory to various provinces and cities, these dealers do not have to worry about being identified as speculative xx when they get the goods.

In this kind of situation where they can sell themselves, Niu San'er still withstood the pressure and only gave them a share of 750 million packs a year.

But it was not a complete refusal of their request, Niu San'er told them which breed they wanted, and they could match it freely.

Even if it's halfway through the sale, you can change it on a temporary basis to ensure that they sell the best.

With this commitment, the department store system and the supply and marketing cooperative system can be regarded as a reluctant agreement.

They didn't dare to fall out with Kirin Foods.

At the beginning, Xinghua Bookstore fell out with Kirin Records because of the tape, but I remember it vividly.

In the end, wasn't the general manager casually found a reason to take on an idle position in Beijing?

The influence and background of the Kirin Group are very hard, and there is nothing harder than them.

As long as everyone can get by, so be it.

In this era, competitors are constantly emerging, but it's not the same as before!