34. Rub it and you won't get pregnant

In "The King of Destruction", Uncle Da fooled Xingzai's fundraising box with the words "Everyone has skills", and compared with other online media, Weibo is characterized by being short and concise, and everyone has a groove.

In 2011, Weibo was still in a period of relatively extensive information, in addition to those celebrities who were officially invited to settle in, the number of really influential folk bloggers was not much, and one of the hottest folk bloggers at that time was called the homework book, and won the award on the Weibo night in 2011, but this product will be sued for insulting *** after a few years, and finally banned by the slag wave official.

The small Weibo marketing workshop run by Han Fei and Miss Jiang together is temporarily in a situation where the food and clothing line is hovering up and down, the business situation is good and bad, it is impossible to make a lot of money to feed the boss, and it is already good if you don't lose money to the point of letting the boss subsidize it.

In the three months after filming, Miss Jiang had no time to manage the affairs at this end, and after filming, Miss Jiang went home to accompany her parents until New Year's Day before returning to the imperial capital, and the small workshop finally had a backbone.

Except for the first day of the opening of the small workshop, the two bosses held a meeting with all the employees, and the rest of the days have not seen the two have a joint meeting.

In the conference room, while the boss had not yet come in, several employees were chattering and complaining.

(Recruit a few tricks, come with a few names)

Employee A sighed: "Tell me, why is the gap between people and people so big, why has there never been a significant increase in the number of fans of our Weibo accounts?"

Employee B said indignantly: "No, I really can't understand it, Yao Dazui is actually the queen of Weibo, I can't figure out how her 10 million came from." ”

Rational analysis Emperor employee C questioned: "This is really a fan, you said that her fans came from "Wulin Gaiden", but the other shopkeeper Tong, Bai Zhantang, and Lu Xiucai, the number of fans added up to less than half of her." ”

Employee Ding swore and said: "I dare to pack tickets, at least half of her fans are zombie fans who bought them, I searched on Taobao, and now there are fans for sale, five yuan and one thousand fans." Is she better than Bingbing than her looks, and Ziyi better than her acting skills, the number of these two fans is not as high as her, why?"

A few people were about to continue chatting about Yao Dazui, when Han Fei and Miss Jiang entered the conference room and sat down directly in the main seat, and the conference room, which was not large, quieted down.

In fact, the content of the chat between these people had just been heard by Han Fei outside.

Miss Jiang looked at the people around her and said with a smile, "Everyone is chatting quite lively." ”

Several employees looked at each other and did not answer.

Han Fei took a look at Miss Jiang's words, and said with a pleasant face: "I took a look, in the three months that the two of us went out, our performance was not very good, if you have any opinions or suggestions, you can talk about it openly." ”

Employee B said: "Actually, we don't really understand why the performance is good and bad, and we have discussed it together in private, and the conclusion is that Weibo is too short, the information changes too fast, and some can't keep up with the changes." ”

Employee Ding also said: "Yes, there is a good topic, we also followed up and stirred, the heat can also be hot, but it comes and goes quickly, and the wind direction changes in less than a day." ”

The people recruited have a certain amount of experience in blog management, the blog has a threshold and the Weibo has no threshold, the blog is a column, and the influence can generally last for more than four or five days, while Weibo is a complaining media, one may be popular because of a golden sentence or a sand sculpture expression, but the influence is generally the same as the body size, cool at that moment.

"Time is running out, comrades, we need to change our business strategy. Han Fei suddenly spoke very formally.

Miss Jiang sat next to her and glanced at Han Fei in surprise, Mom, what is the situation, why did she suddenly have a feeling of being a civil servant.

"Weibo is bound to become the next giant social media at a rapid pace, this is a giant department store, and our Weibo account is the company that enters, unless it goes out of business, otherwise the first to make a name for itself will always take advantage of the slower one. ”

The curtain is lit up, and some data is displayed on the PPT, which is summarized by Han Fei these days, and there are some corresponding views.

"When did you do this? I don't know. Miss Jiang leaned into Han Fei's ear and whispered to him.

The corners of Han Fei's mouth twitched, and he said with a smile: "What did you do in the few days you went home, how about it, it's okay." ”

"Hmm. Miss Jiang was very moved in her heart, and she didn't know what to say.

"Your business strategy was a bit outdated before, and from this year onwards, we need to look at Weibo marketing with a new perspective. ”

Han Fei stood up, propped his hands on the table, looked around at everyone, and said: "Next, one of you is responsible for a type of Weibo account, some are jokes, some are constellations, some are shopping inventory, etc., in short, break it into parts, don't stick to the thinking of blogs." ”

The employees below seemed to have a feeling of opening their mouths, and everyone looked at each other, each with a happy expression on their faces.

Employee A said: "Boss, I understand, anyway, it's just to be short, right, I can be responsible for the joke in the future, what kind of cold jokes, cross talk and the like, you can make materials, by the way, you can also turn over the external network, and carry some stalks of crooked nuts." ”

Employee B said: "Yes, yes, yes, I can also be responsible for the constellation, not to mention anything else, my girlfriend is a person who likes to study constellations, although this kind of thing has a bit of superstitious color, but everyone is just Tu Yile, and this material is also very easy to get, and those constellation books sold outside are always the same." ”

Han Fei smiled and applauded, talents, they are good comrades who can understand everything.

"Interaction, and most importantly, interaction. Seeing Han Fei pointing out the country on the side, Miss Jiang also nodded, she learned this, and naturally knew the importance of interaction.

Han Fei continued: "Sometimes you can eat two melons, for example, if you send a Weibo saying what Pisces people hate the most, after posting, there is an amount of interaction, make the most essential comments into screenshots, and then post a Weibo, people are vain, people on the list will deepen their loyalty to this Weibo account when they see their views being approved by so many people, and users who are not on the list will also think about how to use golden sentences to be on the list next time, so that the user viscosity will come up all of a sudden." ”

"Well, I'm going to say the same thing as him. Miss Jiang echoed, there is no politeness at all, what is yours is mine, there is nothing wrong.

Tsk, there's something, not like an artist who can only act.

This is the opinion of several employees present on Han Fei in their hearts, what he said is so reasonable, let's do it in the future.

Han Fei was already in control of the whole game, and after he sat down, he said, "Of course, we still need a win-win opportunity next. ”

Win-win? What is a win-win situation? How can we achieve a win-win situation? The people below were a little puzzled.

"Have you watched "Those Years" recently?" asked Han Fei.

"I've seen it, I went to see it on the first day of release, and I think it's really good. Employee Ding Dao.

"I also watched it, I went to watch it with my girlfriend the day before yesterday, and I miss it, a beautiful youth. Employee B also followed and said, meow a mi, every day girlfriend does not leave his mouth.

On January 6, "In Those Years, the Girl We Chased Together" was officially released in the mainland, and the director expressed his confidence in various media.

Of course, he is qualified to be full of confidence, "Those Years" was first released in Wanwan, and it hit the box office of 410 million Taiwan dollars in one fell swoop, ranking third in the grossing film of Wanwan in the past.

was subsequently released on Hong Kong Island, and also won a box office of 61.86 million Hong Kong dollars, which is the box office champion of Chinese varieties released in Hong Kong.

In addition, "Those Years" grossed $2.26 million in Singapore, ranking first in the 2011 Chinese film gross, and in Malaysia, it grossed $1.39 million, ranking fourth in the 2011 Chinese film grossing.

Coupled with the fact that "Those Years" made a big splash at the Golden Horse Awards at the end of the year, Nine Knives seems to have seen a bright future of a bumper harvest at the box office and word of mouth.

Han Fei pressed his hands down, stopped their words, and said: "Everyone can also understand that the main groups of people who use Weibo now are college students and white-collar workers, so the hot spot on the Internet in the next few weeks should be to discuss "Those Years" and miss their lost youth by the way. ”

"The boss is saying that the focus of our Weibo account will be on the two themes of youth and campus, right? "The employee is very bright.

Slap, Han Fei snapped his fingers and praised: "That's right, you are really a talent." ”

Weibo, you must rub when you should rub the heat, anyway, nostalgic youth is not considered to touch porcelain, what's wrong with rubbing, rubbing and not getting pregnant.

Employee C interjected and stood up and asked: "No, this seems to be a win-win situation, but we are invisibly feeding back "Those Years", and their crew didn't give us publicity money." ”

"That's true. ”

"Boss, do you have a cooperation with them?"

Han Fei smiled and said nothing, he and Miss Jiang glanced at each other, didn't say much, and gave up the last chance to pretend to be X to Miss Jiang.

Miss Jiang understood and summed up her statement: "Of course we have no cooperative relationship with them, and now we are just borrowing their east wind, and we have not paid anything, have we?"

By the way, when you miss your youth, don't forget to only refer the traffic to those hazy crushes in adolescence, cheating is a memory that many people can't ignore in their youthful years, understand? ”

Bang bang, Han Fei took the lead in applauding, he didn't give Miss Jiang a thorough point in this section before, but now she actually summed it up by herself, this daughter-in-law is really smart.

The few people below also applauded, and this time they finally understood what a win-win situation meant.

To put it bluntly, the two bosses are the same as the role of Xu Jinjiang in "Jiupin Sesame Official", just one sentence, I want them all.

Of course, the most important thing is to use the current popularity to escort the movies of the two bosses.