Like several mobile games that have exploded before, players can be seen everywhere in the subway, bus and other places can be seen with their heads bowed and holding their mobile phones to jump left and right.

You think this game is really that fun?

Not necessarily, the gameplay of the game is very simple, and the social aspect is added on the basis of this gameplay, which is the main reason why countless players are addicted to it.

Even if you don't play, your girlfriend asks her to download the game every day to help her send her heart, and the man dares to reply with a 'no' word?

It is under such publicity that "Cool Running Every Day" has become a phenomenal game in the field of mobile games.

The term 'phenomenal' is described in this way, the word has the extension of "genius" in its source language, and in Italian it means a person of extraordinary ability, which is word of mouth in layman's terms, and in exaggerated terms, it is an empty alley.

"Cool Running Every Day" is well-known and used in a short period of time.

Aside from anything else, Cool Running every day is indeed a success, attracting three million new registered users in just a few days, don't underestimate these three million registered users, because the login method of "Cool Running Every Day" is only one way, that is to say, if you want to play this game, you must download and register a Billin account, which also attracts nearly one million new registered users for the Billin APP.

Relying on the channels and promotion laid by Link, coupled with the team's publicity, "Cool Running Every Day" easily won the first place in the game download list of several domestic app stores, and not only that, but in the Apple store, "Cool Running Every Day" successfully topped the free list.

It is not possible to attribute the success of "Everyday Cool Running" to "Bilin", which is to completely erase the contribution of Wu Tong's team, which is the result of many efforts, and "Everyday Cool Running" has also attracted many new registered users to the Bilin APP.

It can only be said that this is a good thing for both teams, and it is mutually beneficial!

With the popularity of "Cool Running Every Day", the number of downloads and registrations of the Billin APP has run to 30 million, and the number of new users in a single day has reached a record 300,000, which is enough to make other domestic APPs envious.

If this growth rate is maintained, it is almost a sure thing to sit in the first place in domestic social networking. Unfortunately, the actual situation is that WeChat will not sit still, and the WeChat team has already begun to study and start Tencent's consistent style of 'imitation', 'catching up' and 'overtaking'.

Tencent is the most familiar with this method.

After Wei Kun came to the company early in the morning, Wu Tong also followed him to his office, obviously having something to report.

"Old Wu, sit!" Wei Kun said with a smile pointing to the sofa.

Those who can earn money for themselves are good employees, especially those like Wu Tong and Chen Hai, and Wei Kun's attitude towards them is particularly kind. He already knows the first day of "Everyday Cool Running", which can be said to be far beyond his expectations, with only more than 3 million registered users of the game, Everyday Cool Running brought a big gift to Wei Kun on the first day, 7.28 million!

To do a simple calculation, it means that all the current registered users have recharged more than two yuan each.

In terms of the paid content of the game, Wei Kun has always admired the deception... Oh no, it's for 200,000 people to recharge one dollar each, not 20 people to recharge 10,000 yuan each, and catching a few sheep is not something to show off.

This has led to extreme restraint in the paid content of "Cool Running Every Day", and the game's in-app purchases are quite balanced, which is a bit like you can't spend money, and it takes good care of the feelings of kryptonite bosses, civilian players and leopard head zero-rushers.

As long as it's not too much of a score, character, and pet, there will still be one after a few months, and although it won't be the latest mount or character, it's enough for the salted fish to play.

Wu Tong sat down, he was in a very good mood today, and the curvature of the corners of his mouth had never come down.

"Wei is always like this. Wu Tong opened his mouth to explain to Wei Kun, "The WeChat team has noticed us, not only Lao Songna, but our daily cool run is estimated to have been targeted by them." ”

Wu Tong's words 'aiming' doesn't just mean the surface meaning, as long as Tencent is given a period of time, it can come up with a 'exactly the same' gameplay, and even the gameplay and characters have micro-innovative games, and then rely on the number of users and platform promotion to achieve corner overtaking.

Tencent is the most slippery in this hand.

Wei Kun listened to his words and nodded, what Wu Tong said was reasonable, but he couldn't be afraid of being imitated, the law does not protect the way of playing and thinking. Even if there is no Tencent, there may be other Zhang Wang Li Si to fish in troubled waters, which no one can stop, the key is how to stand out in this competition, this is the problem that Wu Tong needs to consider in the next stage.

Although the registered users and activity of Pro are far less than the giant of WeChat, it is not a good thing to be cowardly before fighting.

"This can't be stopped, although we took the lead in thinking of promoting the game through the channel traffic that comes with the social APP, and monetizing it through the game, seeing our achievements, WeChat will definitely follow suit. ”

"Registered users are definitely not comparable for the time being, but our advantage is the time difference. Wei Kun sat opposite Wu Tong and said.

When foreign social software such as Line and Kakao Talk did not think of monetizing through this trick, Bilin has successfully crossed the river, confirming that this trick is indeed feasible.

Then the social app that followed next naturally will not give up such a great idea.

But the change of version and the development of games all take time, not to say that any game can be thrown on its own platform, not to mention that shoddy games are put on the platform, and it is their own reputation that is ruined.

Games are not so easy to develop, you need to find your own positioning, combined with social connections for development.

Of course, the easiest thing is to copy Bilin's "Cool Running Every Day", and it depends on whether Tencent will do it this time.

After skipping this topic, Wei Kun asked Wu Tong with concern, "How is the new game?"

"It's about 30 percent developed......," Wu replied.

After the launch of "Everyday Cool Run", the mobile game project team was divided into two, some of whom were responsible for the follow-up development of Everyday Cool Running, and the other majority of people began to develop new games.

Wei Kun wants to build his own Tiantian system, and the name of the next game is "Everyday Match"!