The reason why Hou Jinming and the others came so late was because it was not until this morning that he and You Youguang and Guan Jingzhe decided on the joint bidding of the three stations. Pen, fun, pavilion www. biquge。 info

This is mainly due to the fact that joint bidding is very risky.

Separate bidding, as long as you bid successfully, then the audience can only watch your station, the risk, is only an estimate of the value of the opening ceremony itself, but the joint bidding, which means that the three TV stations broadcast at the same time, so that the audience has a choice, may look at your station, or watch the other two stations, there will be a difference in the choice, everyone pays the same money, but the final benefit is definitely different, more may make a lot of money, but less may lose money.

The three TV stations in Jiangbei, Lingdong, and Shannan are basically in the same camp in terms of ratings, and it is difficult to judge who will have higher ratings when broadcasting at the same time. Therefore, the share of capital contribution must be the same.

Guan Jingzhe agreed that the opening ceremony of Zhongyu Ecological Farm, which was attended by the four kings and twenty first-line stars, will definitely be a big hit, as long as the bid can be successful, even if the three are broadcast at the same time, the worst one will not lose money.

Of course, a more important reason is that these three TV stations are relatively poor, and the probability of winning the bid alone is zero. All three of them worked together with an attitude that I had the best luck with.

It was quickly two o'clock in the afternoon.

Liu Lang had already rushed to the Zhongyu headquarters from the Mu Building, but he did not show up in the large conference room, which was presided over by Meng Han.

"Next, please submit the tender documents to the front desk. After the bidding began, Meng Han, as the host, did not make any false speeches, and directly entered the formal bidding process.

The reason why the bidding method is adopted instead of the auction method is mainly in the broadcast right, and it is not a simple price to determine the ownership, but also includes some other supporting conditions, including the broadcast time, the duration of the interstitial advertisement, whether there are other additional preferential conditions, etc.

Obviously, the auction method is too arbitrary.

With the method of bidding, the additional conditions and prices can be considered together, because the additional conditions are also a kind of competitiveness.

Just like contracting a project to a foreign country, it is not the lowest price that can win the bid, and the trend of increasing the hatred of wealth also involves various factors such as project quality standards and so on.

As soon as Meng Han's voice fell, the representatives of various TV stations immediately handed over the bids to the front desk.

Before the bidding deadline of half past two, Meng Han received a total of 22 bids, which means that everyone wants to compete, and no TV station came to play soy sauce.

The next link is the singing of the bid.

It is to open the bidding on the spot, and the price and important content of the bidding will be read out and confirmed on the spot, so as to achieve fairness, justice and openness.

As one tender after another was opened. The quotations of various TV stations have also surfaced, basically around 200 million, which is already a sky-high price in China.

"The following bid is Southern TV. When Meng Han read the thirteenth bid, all the representatives held their breath, because in everyone's opinion, Southern TV was undoubtedly the most promising bidder, after all, Sang Junai was famous.

"Southern TV, the quotation is 290 million, with additional conditions, Miss Tang Jiani will be the host of the opening ceremony, and in the next three months, five minutes of prime time every day, free broadcast of Zhongyu Tourism's advertising ......" After quoting the price, Meng Han read out a large number of preferential conditions for Zhongyu Tourism.

"Damn, it's worthy of Sang Junai, this ......" The additional preferential conditions behind it don't need to be listened to at all, just a quotation of 290 million yuan has made the vast majority of people completely lose their fighting spirit.

Seeing the expressions of the others, Sang Junai nodded with satisfaction, although it was nearly one-third higher than the quotations of other TV stations, in his opinion, it was definitely worth it.

For him, either he doesn't do it, and since he wants to do it, he must do it. The same is true for bidding, if you want to get the broadcast rights steadily, you must come up with a very sincere offer, 290 million, he believes that except for Nanshan TV, no TV station in China has this scale of liquidity.

After all, the bidding for the opening ceremony of Zhongyu Ecological Farm is too urgent, and there is not enough time for any party to prepare.

However, Sang Junai didn't see the three directors in the front row, Hou Jinming, and smiled at each other, showing the posture of a winner.

Next, Meng Han read the bids of four TV stations, and there is no doubt that these four do not pose any threat to Southern TV stations.

"What we want to read out now is the bidding document of Jiangbei TV, Lingdong TV, and Shannan TV. When he came in just now, Hou Jinming just told Meng Han about the joint bidding of the three companies, and the other representatives didn't know about it at all.

Sang Junai was also stunned.

Then shook his head, even if the three joint bids, these three TV stations are at the bottom of the provincial TV stations, how bold can they be.

"The price of the joint bidding of the three TV stations is 390 million ......"

"Poof......

Sang Junai, who was sitting firmly in the Diaoyutai platform, sprayed as soon as he heard it, of course, except for him, everyone else sprayed, and as for the additional preferential conditions behind, no one listened to it.

Because even if there are no preferential conditions attached, these 390 million are enough to crush any competitor.

"This is going crazy!" Sang Junai, who had come to his senses, jumped up on the green tendons in his head, but soon he calmed down and secretly thought about the 390 million offer.

After thinking about it for a long time, he still felt that the 390 million was too high, even if the lineup of the opening ceremony of the ecological farm was strong, the early 300 million was basically a limit, and the three of them jointly bid, and when it was broadcast, the share would definitely be uneven, if only one TV station succeeded in bidding at this price, work hard, count the long-term effect, and it is possible to protect the capital, but if the three are together, at least two must lose, and if the situation is not good, even the three will lose together.

"This is the result of a layman leading an insider!" After thinking about the key, Sang Junai couldn't help but sneer at the three turtle TV stations, and the directors of the three TV stations came to bid in person, obviously, this matter was led by the three directors, and the officials' favorite thing was to pat their heads to make decisions, and Sang Junai couldn't wait to see the jokes of the three TV stations. (To be continued.) )