In April last year, the Kirin Group purchased a large number of Walkman-related patents from Sony, Aihua and Philips.

Since then, Kirin Electronics has been actively developing and testing.

The process of the Walkman is actually not very complicated, but the recording circuit and speakers in the smallest cassette recorder are replaced with stereo circuits and headphones.

Then, shrinking down a few more models is perfectly fine.

Even the tape size is the same.

The most important thing is actually how to shrink the other parts and still maintain the original effect.

Kirin Electronics Co., Ltd. deliberately conducted research and development in the mainland, and hired many mainland-related electronic experts to follow the company's experts to tackle this problem.

There are many people, there are many strengths, and there are many smart people, and the problems are solved one by one.

As early as September last year, dozens of prototypes were assembled and were completely successful, working well, and the headphones listened very well.

Another reason for R&D on the mainland is the production of components.

Electronics experts from the mainland have been hired to participate in the research and development, and they naturally know where the electronics factories are skilled and can produce the required parts.

Not to mention that China's state-owned factory system has not collapsed now, even in the future, those private factories will still not dare to cheat and play tricks in the face of orders from Hong Kong, Macao, Taiwan, and foreign countries, and will still be able to produce better products than those supplied to mainland consumers.

The Kirin Group gives the same amount of money, but it's not easy to speak.

During the trial production period before the opening of the instant noodle factory, they received wheat flour that did not meet the standards, and then they went directly to the top regardless of the three-seven-twenty-one.

Now it's all right.

People in 37 systems were demoted or sent to prison.

Scared everyone, everyone was stunned, thinking that there was such a stunned young man?

But then I think about it, people are companies from Xiangjiang, and they can go straight to the sky, what do they care about the people below you?

So since then, no one dares to do anything when cooperating with the Kirin Group.

Including the electronics factory and tape recorder factory in Lin'an, this is the case.

This time, if the Walkman is done well, the order of 20 or 30 million parts a year is simply easy.

Many state-owned factories that have received the intention of "trial sample" cooperation have also received the advice and suggestions of experts they are familiar with, so they have worked hard to create their own products with the best technology and handed them over to the Kirin tape recorder factory.

After some selection and experimentation, the Kirin cassette recorder factory set up hundreds of cooperative factories to work with, and let them start production in December.

The first batch of orders was 12 million parts, and the delivery deadline was six months

Such a surprise made these already weak electronics factories overjoyed, and they hurriedly purchased materials to start production, and only took a few days off during the Chinese New Year, and then restarted.

The workers did not complain, they could get more overtime wages and give more New Year's goods, which is really good in this era of soaring prices.

In addition, most of the factories have said that if this order is done well, it will be held every year in the future, and the factory will definitely build a house and distribute it to everyone according to the size of the contribution.

The factory raised funds to build houses, which initially sprouted from Shanghai and Shanghai two years ago, and is now a trend across the country.

The difference is only that factories with money can be repaired a little more, while factories without money can only be repaired a little less, or they can not be repaired at all.

Who wouldn't want to live in a new house after living and working in a state-owned factory all their lives? Who would want to share a stove and a toilet with others?

Therefore, the enthusiasm immediately came up, and the parts sent to the Kirin tape recorder factory, when the quality was checked, all of them were qualified, which was deeply appreciated by the quality control department of the Kirin tape recorder factory.

On the one hand, the production of parts and components is arriving in the warehouse, and on the other hand, the customization and assembly of the production line.

Then there is the construction of the Walkman factory workshop, as well as the recruitment of workers, which also needs 20,000 people. - This can make those bigwigs in Jiangnan happy.

and so on, all of which were the main reasons why Huo Jianning stayed in Lin'an for more than half a year.

He's basically dealing with these things.

It wasn't until all the things in the Walkman factory were taken care of, the finished products produced came out, and the tests were passed and could be put into the market, that Huo Jianning returned to Xiangjiang with confidence.

Before Huo Jianning returned to Xiangjiang, the advertising strategy of the Walkman had already begun.

The Walkman advertisement in China is a market that is aimed at almost the same time as the advertisement of two types of instant noodles.

Overseas, it's even easier to go global.

Directly on Kylin TV, TV stations and newspapers and magazines in other countries, Walkman advertisements are intensively placed.

Throughout the month of March, everyone almost lived under the bombardment of the "Kirin Walkman".

In fact, the first Walkman, Alkman, was developed by Sony Corporation in Japan as early as 1979 and began to be sold.

In the past 5 years, Sony's Alkman has sold more than 100 million units, which is terrifying!

Following Sony's introduction of the Walkman to the market, there are also Japanese manufacturers such as Toshiba, Panasonic and Aihua.

It is relatively easy for them to authorize and cooperate with each other in terms of patents, unlike Yin Jun's Kirin Electronics Company, which needs to spend a lot of money to obtain patents.

This is also thanks to Philips selling patents to Yin Jun first, and seeing that the core part of Kirin Electronics was solved, Aihua then sold patents, and then Sony reluctantly sold patents.

The rest of the companies also sold a lot of Walkmans, adding up to more than 50 million units.

In addition to their own people, most of their sales are sold to developed countries such as Europe and the United States.

Foreigners love these things.

Although the price is a little more expensive, about $150 on average, and there is also money to buy music tapes, this does not stop young people from loving music.

The sharp increase in tape sales in recent years is also related to the continuous promotion of Walkman.

The Kirin Walkman is not part of the first batch, but it also has many advantages of its own.

Yin Jun clearly knows where his advantages are.

It's not on the inside, it's on the outside.

Before Apple, Sony was known as a company that sold shells.

On the one hand, it is ironic that they only do the appearance, but in fact, the inner quality is not very good.

But on the other hand, I am also envious of others, Sony's appearance is indeed beautiful.

Yin Juncai doesn't use anything internal to fight with others, what he wants to use is his own strengths.

In fact, there is not much change in the interior of the Walkman, but in terms of appearance, there is a lot of room for improvement in the Walkman.

Yin Jun has seen the appearance and design of many kinds of Walkmans, and combined with them, he has given a total of 3 design plans for Walkmans.

Now it's the first one that's coming out.

The three classic colors of silver, red and black, the metal casing shines in the light.

Not only is the case metal, but even the keys above it are metal.

The whole shape is cool in the words of later generations!

It's pretty cool!

Who like Walkman?

They are all young people who like trends!

The reason they buy the Walkman is because it's small, it's easy to carry, and then it can be loaded.

Otherwise, wouldn't it be okay to hold a medium-sized portable tape recorder?

Therefore, after such a cool Kirin brand Walkman came out, no matter what its internal quality was, at least the appearance attracted many people.

And then the price of the Kirin Walkman is also very interesting.

The global price is $99.

Stuck under $100, only $99, such a price, compared to Japanese manufacturers, directly less than three molecules!

When this price came out in March, everyone was stupid.

If it weren't for the fact that the Kirin Walkman is a product of the Kirin Group, and the Kirin Group is a well-known large group in the world, the movies and TV series, comic strips, and various derivatives produced are all known for their high quality.

Consumers are very happy, thinking that such a big brand as Kirin Group can't be shipped badly, right?

This is not punishable by death, right?

Sony and other companies are half angry.

As soon as this Kirin company came on the field, it came to fight a price war, which is really hateful!

At $99, how much more can they earn?

However, the company has never had a strategy of fighting a price war, so they can only wait and see what advantages and disadvantages the Kirin Group's walkman has, and then find a way to deal with it.

These manufacturers in Japan don't know that the price of $99 is already a good price at the Kirin Walkman factory.

According to the previous sample production and trial production calculations, the price of each Walkman, all the costs are converted, but around 120 yuan.

If it's a black market price, it's only $24.

No way.

Huaguo's raw materials and labor are too cheap, coupled with the preferential policy of 3 years of comprehensive taxation and 2 and a half years of tax exemption, such a cost is too competitive.

No wonder all companies will come to China to produce products in the future, and this is the reason!

The savings are all large profits!

If it weren't for the fact that the exchange rate of the US dollar was not normal, Yin Jun could have directly set the price at 66 US dollars and directly killed all those competitors.

Just if you do this, there will be too many people to offend, even those giants outside the industry will not be used to it.

After all, now is not the era when the Internet is developed in the future, and the online price does not follow the number of roads at all.

If Yin Jun fights a price war with such a low price, it is easy for them to seize Yin Jun's identity and make some moves, which will make Yin Jun passive, and various investment plans in the future may be greatly affected.

Therefore, Yin Jun's $99 was set after considering many aspects, and he didn't do it just by looking at the number Geely.

……

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