Chapter 1266 - Chong Olympic Film
When Yin Jun came to the United States, it happened to be when "Mother and Daughter Love" began to be released.
Because it is an art movie, even if Disney and United Arts Films promote it together, it has only been released in more than 200 movie theaters.
Of course, this is not all, if "Mother and Daughter Love" has a good reputation and there are many people who like it, the number of movie theaters can increase at any time.
Disney's theater general manager, Deyarulundo, doesn't care about the box office, because he has long understood what the boss meant, and this is what he did to hit the Oscars.
A movie dominated by Asians and mixed-race people, who actually wants to hit the Oscars, De Yaruronto doesn't know what the boss really thinks, but he also has his own considerations.
There are two reasons for this.
The first is that Kirin Group needs the blessing of Oscar.
How can a company without the blessing of the Oscar award quickly gain a firm foothold in the United States? This is not conducive to the company's development.
Even during this summer vacation, the new episode of "007" broke the box office of 150 million US dollars, plus "The Terminator", "The Shawshank Redemption", and "Boom", so that 4 of the Kirin Group's films this year have broken 100 million US dollars, ranking first in Hollywood, and suppressing all other companies.
But business success doesn't tell the whole story.
Especially in the public's word-of-mouth, the Hollywood Seven is definitely not a representative of business, but a representative of the entire American culture.
Culture, Culture...... If you don't take something literary and artistic, can you express culture?
So it's normal for Yin Jun to come up with such a "Mother-Daughter Love".
Of course, De Yarulundo also watched this "Mother-Daughter Love", and he felt that if he changed to a white man to play the role of a mother, I am afraid it would be better, at least when applying for an Oscar nomination, it would be more advantageous.
But Yin Jun didn't do this, he chose that Lin Qingxia, that "Laura".
That's right.
That's the second reason.
That Miss Lin, although on the surface, is just an actress from the East, but De Yarulundo knows that her relationship with her boss is definitely not simple.
Why?
Look at the first batch of comics drawn by the boss, a few years ago, he painted Lin Qingxia as Laura of "Tomb Raider"!
The animated version of "Tomb Raider", which has also begun to be broadcast in the United States recently, was also watched by De Yarulunto, and it was still painted according to Lin Qingxia's face.
You know, another woman who appeared in "Resident Evil" and was treated almost the same as Lin Qingxia, but one of the boss's several girlfriends, do you say that Lin Qingxia still has nothing to do with the boss?
Since she is a close friend of the boss, and may even be one of the future bosses, the boss wants to praise her, not to mention handpicking her to become the heroine of "Mother-Daughter Love", and preparing her to apply for the Oscar for Best Actress, which is also reasonable, right?
With these two considerations, both public and private, De Yarulunto is full of energy to contact the theater, go to various newspapers and critics, ask them to watch them, and give their own opinions.
Well, naturally, it is impossible to have fewer big red envelopes.
Only after everyone's praise will it be noticed by the Oscar jury, and then do public relations, which is the most logical thing.
Although the selection of the Oscars is not so white and flawless, on the whole, the group of old men in the film academy are relatively fair.
Generally speaking, those who have no artistic value, those who are not of sufficient grade, they will not even let them pass the primary election, and they will not even have the opportunity to be nominated.
Didn't someone talk about it?
As long as you can get nominated for an Oscar, it actually means that you are the best.
Because winning or losing between nominations, that's a very delicate matter, and no one can guarantee it, and there is no way to be sure.
The heat will die.
The dark horse counterattacked.
This kind of thing didn't happen once or twice on the Oscars.
Take Weinstein as an example, no matter how good he is, he has made Gwyneth the queen of the movie, but he can't guarantee that every operation he will succeed.
He has only been operating ten times, and if he succeeds once, it will already be worth boasting about for a long time.
Weinstein will have to wait a few years before he can accumulate his connections in the film industry.
So Yin Jun didn't tell Deyarulundo about this person, but just asked him to do the best public relations and get as many nominations as possible, and he must get the nomination for Lin Qingxia's Best Actress.
For this reason, although Deyarurondo, who has a headache, is also doing it very carefully, trying to meet the requirements of the boss.
In contrast, his colleague, Jason Tanya, the general manager of theatrical distribution of United Arts Films, is much happier.
Because Jason Tanya is in charge of "The Shawshank Redemption".
This movie, which was a big hit at the box office and word of mouth, although it has already been painted, is still raging in the video rental market, and has a proud record of being the number one rental for 8 consecutive weeks.
De Yarulunto knows that "The Shawshank Redemption" will apply for a total of 10 Oscar nominations.
There is some exaggeration.
But it's not impossible.
Everyone knows that many old men in film schools and those who are qualified to be Oscar judges have highly praised "The Shawsenck Redemption" on different occasions, calling it the best film full of humanistic care in recent years.
"Mr. Jun is a genius!"
Whether it is a middle-aged man or an old man, they are all so full of sighs and praise.
It's not just professionals, just like the video rental I just mentioned, it reflects what the people of the United States think - everyone likes it, just like more than 10 million Americans have bought "Forrest Gump" and kept watching it.
The Oscars must also respect public opinion.
Otherwise, they would not have awarded the best director and best picture to a commercial film like "The Lord of the Rings 3 - The Return of the King".
Therefore, with word-of-mouth and professional opinions bursting together, it is naturally much easier to do the public relations of "The Shawshank Redemption".
Even if it is nominated for Best Actor by Zhou Runfa, the possibility of winning it is not small.
De Yarulundo's own "Mother-Daughter Love" is much weaker no matter how you look at it.
However, as the saying goes, don't jump to conclusions until things come to an end.
Although "Mother and Daughter Love" has only more than 200 movie theaters, and most of them are literary and artistic movie theaters, its reputation has slowly spread over the past few days.
It's not just the critics who took the money who praised it, but some celebrities who didn't take the money were also full of praise after watching "Mother and Daughter Love".
"This is another tear-jerking movie I've ever seen. In my mind, it's no better than The Shawshank Redemption. ”
"Mother's love, two generations, three generations of family entanglements, these coincide, the original somewhat messy plot, but it brought me the feeling of flowing through my heart, great! Mr. Yin Jun's screenwriting ability is really the best in the world!"
"I was touched by them, whether it was the mother, the daughter, or the mother's later lover, the daughter's husband, etc...... They all have so many imperfections, but that's life!"
"I recommend those young girls who are about to get married and have children to watch "Mother and Daughter Love", so that you can know what marriage is and what responsibilities you are about to take on. ”
"Please never stop loving!" Mr. Yin Jun must want to convey such a message to us. I've watched it three times, but after the release of the tape, I'm sure I'll buy a disc for my collection and watch it at home. ”
"This is another story similar to Forrest Gump. It also tells the story of the life of Americans in those days. It's not an exaggeration, it's the life we've had!
“……”
Americans also worship celebrities, and since so many celebrities have said that "Mother-Daughter Love" is good, of course they want to take a look.
It is worth mentioning that American films are naturally king of commerce, but their art films are really not bad at the box office.
The artistic feelings of the American people are also full, and they are definitely not like the kind of rudeness that European filmmakers despise.
This is due to quality education and the overall social atmosphere.
So as long as you shoot well, art films can live a very nourishing life in the United States.
If China wants to reach this level, it still has at least 50 years to go.
In terms of education and quality, it is certainly impossible to achieve success without 100 years of serious persistence.
After everyone wanted to watch "Mother and Daughter Love", the number of screenings of "Mother and Daughter Love" in the second week became 800 screens, and it directly rose to 1,500 screens in the third week.
But that's all, because by the third week, the attendance had dropped to 22%, and in the evening it didn't exceed 40%, so the next week it will have to be a little bit less.
However, it doesn't matter at all, after two or three weeks of screening, not only has the capital been earned, but also made a profit, and the most important word of mouth has also spread, which is a great success.
Connecting Europe, Japan and South Korea, there are publishers to contact, and if this business is counted, Disney can make at least 30 million US dollars.
In this way, all the PR expenses can be paid out of the profits, and the Disney Company will not lose any money.
Such a result made De Yarurondo overjoyed.
He unconsciously had more confidence in Yin Jun's request.
Perhaps, "Mother-Daughter Love" is really likely to be a blockbuster at the Oscars?
If "Mother and Daughter Love" won Best Actress, and "The Shawshank Redemption" won Best Actor, it would surprise people all over the world.
Because at that time, the actors and actresses were all Asians, all Chinese!
This is definitely the first time in the history of the Oscars!
……
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