Hearing this, Yin Jun glanced at him.

It is not easy to be a giant who has been at the helm of N.BA for 30 years and has promoted N.BA to the world!

In fact, this is enough, as long as the referee and the league do not deliberately embarrass the New York Unicorns because they are the property of the Chinese, and take care of other teams held by Americans, it is the best care for the New York Unicorns.

"Actually, we can still cooperate. Yin Jun didn't end the topic, "Mr. Stern, I remember that N.BA's paid channel broadcast contract is about to expire this year, right?"

"Yes. ”

David Stern said, "We are in active negotiations...... What's the matter, Mr. Yin's ABC, is also interested in joining?"

"Of course. Yin Jun said without hesitation, "Our TV news network is actively building a sports channel. The previous cooperation was too superficial, and I personally liked N.BA, so I wanted to get the full broadcast rights of N.BA. ”

"Full broadcast rights!?"

David Stern was stunned, this Chinese actually wanted to broadcast the whole thing?

Doesn't he know that the current annual broadcast fee of the alliance is close to 60 million per year?

And this cost is shared between several TV stations!

If ABC also wants to broadcast the whole thing, it will be at least $20 million!

can think about it again, Yin Jun is the richest man in the world, and 20 million US dollars is really nothing in his eyes.

ABC is the national broadcaster, and since 62, it has actually cooperated with N.BA to broadcast live games.

ABC's live broadcast is aimed at a national audience, which is equivalent to our Huaxia TV live broadcast.

But there is one point, so many teams, so many games, ABC sports channel certainly can't broadcast every game, only one game every match day.

If you're a local fan and you want to watch all of your team's games, you'll have to go to a pay channel.

The pay channels bought all the full broadcast rights, so theoretically they would broadcast every game live.

It's just that because the paid channels are open at most, two or three channels will broadcast the game at the same time, so not every game can be broadcast live.

But the pay channel actually recorded other games, and they will broadcast those games that are not broadcast live as soon as the game is over, and broadcast it to paying viewers in the replay time slot.

There is now an unwritten rule that the most important games in each round will not be broadcast on ABC, but will be transferred to the pay channel.

Because only in this way will the premium channels make more money, and they will come up with more broadcast fees to N.BA leagues.

Because ABC is broadcast for free, if everyone can watch it for free, who wants to buy your paid channel membership?

Of course, ABC has nothing to complain about, N.BA the fee calculated for them is very low, and now it is less than $2 million a year, which can be described as a very discount.

Naturally, there are plans to promote it.

Without the promotion of free games, how can it be possible to attract more fans to watch basketball games and like basketball?

"Are you going to start a pay-per-view channel?" asked David Stern subconsciously.

If it is a full journey, the cost will definitely be different.

It may be difficult to recoup the cost of advertising alone.

Yin Jun is not a fool no matter how he looks at it, so it is definitely a loss to broadcast these games on free channels.

And those paid channels will still make trouble, and you are purely harming others and not benefiting yourself by grabbing business like this!

"It's not. Yin Jun said, "ABC has been negotiating with ESPN for the acquisition since last year, and now it's almost there. When the time comes, our free matches will be broadcast on ABC, and the paid ones will be broadcast on ESPN, which will attract more differentiated audiences at the same time. ”

"Oh!"

David Stern nodded.

ESPN is a pay-per-view television station that broadcasts entertainment and sports, but it is not in the top 20 in the United States, and its network coverage is relatively small.

If it were to be acquired by ABC, ESPN would have taken a leap forward.

And it's also a good idea to pay and do it for free.

But he didn't know that such a model would be very popular in the future.

Warner Group, for example, has a pay-per-view television station TNT and a free-to-air television station CBS.

Disney also has a pay-per-view television station, ESPN, and a free-to-air television station, ABC.

In 2014, the above two groups used a sky-high price of 24 billion US dollars to buy the N.BA broadcast rights for 9 seasons from 2016 to 2025, and the broadcast mode is such that it is free and paid at the same time.

"What price are you going to give? exclusive?" asked David Stern with a smile.

"Monopoly is too uncooperative and we won't do that. Yin Jun said righteously, "But I can do N.BA a favor." ”

"Oh?" said David Stern's eyes.

"Kirin Group North America has two options for N.BA to choose from. Yin Jun said, "One plan is the full broadcast rights of 300 million US dollars for 7 years, and the other is the full broadcast rights of 500 million US dollars for 9 years, President Stern, which one are you going to choose?"

David Stern frowned, then frowned, and then laughed.

"Mr. Yin, you are really generous!" he replied.

At present, the broadcast cost for N.BA year is about 60 million, and if it is at the current level, it will be 420 million US dollars in seven years.

Previously, they sold to a total of three TV news networks, including ABC, which is negligible, so basically two paid TV news networks to share the cost.

But after Yin Jun's increase, if another company wants to get the same copyright, it can only be at the same price as the North American branch of Kirin Group.

That's $600 million a year, an increase of 43%!!

If the second option is accepted, then it will be 1 billion US dollars, which is a full 85% increase from the previous one, almost twice as much as the first plan!!

This has a great effect on enhancing the influence of the N.BA Alliance, as well as increasing their various promotion costs.

More directly, the more money is allocated to the major teams every year, they will be able to give better treatment to the players, recruit better managers, and make the team's style of play more and more beautiful and attractive.

This is the most direct impact, and the most important core!

After all, you are a sports league, of course, the most important competitive results, only more and more liked, that is the foundation of increasing influence and popularity.

That's why David Stern said that Yin Jun is a big spender.

It's just that David Stern just hesitated for a moment and didn't think about the second plan.

It seems that the total cooperation plan of 1 billion US dollars in 9 years is very tempting.

But this time has dragged on too long, a full 9 years, who knows what will happen in the middle?

If N.BA develops better and better under his own leadership, and the audience continues to skyrocket and his influence continues to increase, wouldn't it be a loss?

Therefore, although the overall plan of $600 million over seven years seems to be less expensive, it is of greater benefit to the alliance to grasp the initiative in broadcasting.

If he could, David Stern would have wanted to sign a five-year contract only.

But none of the TV stations are willing to do this, and it has always been a contract of more than 7 years - they also need a guarantee!

Ignoring this question, David Stern pondered Yin Jun's intentions.

There is no doubt that David Stern knows that a person like Yin Jun, although he is a genius, is definitely a qualified entrepreneur, otherwise he would not have been able to create a fortune of 39 billion US dollars.

Therefore, Yin Jun must have his purpose in doing this.

It's definitely not just about wanting to grow your own TV news network.

"What does Mr. Yin want from me?" said David Stern dryly.

"I haven't thought about it yet. Yin Jun smiled, "I think you have a very promising future, Mr. Stern, so I invested in you in advance." If I pull you now when you have just taken office and need results, and make any requests in the future, you will not refuse me, right?"

This time it was David Stern's turn to laugh dumbly.

He didn't expect Yin Jun to be so direct, and it was clear that he wanted to invest in him.

I used to hear people say that Yin Jun's vision is so good, and whoever he values will be developed.

Now it's my turn, but I feel a little wonderful.

David Stern was originally an ambitious man, and he sat in the position of president of the N.BA League, just to want to make a big move.

Now, for the first time, he is negotiating a future broadcast contract, which is the first problem he faces.

If the price of the broadcast contract can be greatly increased in the next few years, David Stern will be off to a good start, which will be of great benefit to his future work.

Therefore, Yin Jun's straightforward investment, or speculation, he really has to ask for it.

And David Stern also understands that even if Yin Jun doesn't say that in the future, he will be a little biased towards his New York Kirin team.

At the very least, we can't let other teams bully the New York Kirins.

"Good!"

After thinking for a moment, David Stern nodded seriously, "I hope we can all get what we want in the future!"

Getting the answer he wanted, Yin Jun smiled.

With the promise of this big man who has been at the helm of N.BA for 30 years, the New York Kirins will never be isolated and will not be targeted.

As long as you can get a fair and fair environment, can your team still be afraid of others?

Are you really the god of basketball called for nothing?

And I've paired Jordan with so many superstars, if I can't create a Kirin era, it's a shame!

There are also Kobe Bryant, Stone Buddha Duncan, James, Stephen Curry, etc., they can continue the glory of the New York Kirins for 40 years!

Yin Jun was happy here, and David Stern was also thoughtful.

In the year when he officially took office, Yin Jun came to invest in the N.BA, and gave himself such a big meeting gift, it seems that he has a fate with him.

It can also be said that he may be his own lucky star!

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