Chapter Forty-Eight: The Black-Hearted Philanthropist

"69wan, have fun, come and play and get six yuan!"

"If it's a brother, come and cut me!"

"69wan, the only web game platform that sends the first charge!"

"Brothers, come to play "Legendary Hegemony", the equipment does not cost a penny, and the online is full in one second. ”

"A knife is 999 levels, the equipment is all based on explosion, this game is addictive in 3 minutes!"

……

The charm of money is full,After the cost of publicity is in place,Almost overnight,The Internet is overwhelming"Legend of the Hegemony" and 69wan platform of various advertisements,There are video styles,Page game pictures plus BGM style,There are also various text link styles,From Baidu to iQiyi、Youku and other major domestic portals,Various forum websites,From pop-up ads to home page side ads,It can almost be said that you will see relevant advertisements at least once as long as you go to any of the above websites,The frequency of coverage is quite amazing。

In addition,On the search ranking,Wei Kun also spent a lot of money,From the hands of 37wan,Snatched many keywords such as 'web game' 'online game' and 'legend',As long as the user searches for the above keywords,The first result from Baidu must be the advertisement of "Legend Hegemony",After the user clicks, he jumps directly to the 69wan platform,Then the platform will pop up a huge pop-up advertisement,The content is"New users sign up for free and get six yuan'。

Baidu, as the boss of the domestic search engine, can be said to be quite domineering in the negotiation of advertising costs, generally negotiate with advertising companies to negotiate the contract price can have a discount or something, to Baidu here is not feasible at all, the price is also a bit scary 120 yuan / CPM, this means that the cost of every 1000 people to see the advertisement is 120 yuan, and the cost of each person is 0.12 yuan.

CPM stands for pay-per-click, as long as one person clicks, Wei Kun's advertising fee paid to Baidu in advance will be 0.12 yuan less. But less than one of the ten people who will choose to register will choose to register, because the users facing the promotion are different, it may be an elderly uncle, he doesn't understand these just accidentally clicked on the ad, and will not register, these people also have, so the cost of a single user can not be simply calculated at 0.12 yuan.

For example, only 10 people in 1,000 people have registered platform accounts, so the cost of a single user in this round of promotion is as high as 12 yuan.

"Boss, the effect of game promotion and Baidu search promotion is very gratifying, coupled with the user promotion benefits of our own platform, at present, our game platform has added a total of 500,000 new registered users, and the growth trend is very healthy. ”

The subordinate put the report in front of Wei Kun and said with a smile, he has been busy for a few months, and he has not stopped working overtime these days, but he has built a game and a platform, and the current results are so gratifying, the boss is happy, and the employees are naturally happy, and the bonus must be indispensable.

500,000 new users, this number doesn't seem so scary, but Wei Kun knows that these 500,000 users are potential paying users pulled through various channels, and non-gamers have already closed the webpage directly after seeing 69wan, and they won't register an account at all, and it's so troublesome.

Don't look at the hundreds of millions of registered users of the major web game platforms in the future, in fact, the daily active users are about one million, which is already one of the best data, and it is definitely the top existence of the web game platform to have one million daily active users.

500,000 new registered users are just the beginning, registered users are still increasing, and then he has to increase his efforts to promote the game and his own platform, what he wants is not to be a game manufacturer, but also to taste a few pieces of the big cake of web games, this is just the beginning.

Wei Kun read the user report in his hand over and over again, and was in a good mood.

Walking out of the office, I happened to meet Chen Hai who was going to come in to report, and I saw that the smile on Chen Hai's face was almost up to his ears, which showed that he had brought him good news.

"What's wrong?Is there any good news for me?" Wei Kun asked with a smile as he stopped him.

"Boss, good news, great news!" Chen Hai said excitedly, his usual shrewd image was left behind by him, and his face turned red.

Wei Kun waved his hand to signal him not to be too excited, and after he sat down, he immediately asked, "What good news, tell me!"

After experiencing such an illusory thing as rebirth, Wei Kun can be regarded as having seen all the winds and waves, and he asked very calmly, without the slightest flaw on the surface.

"At present, the number of servers opened in "Legend Tyrant" is 45, and the total recharge of players on the highest server has reached 800,000, with an average recharge of 450,000 per server, and the current turnover has reached 20 million!" Chen Hai said excitedly when he said several sets of data, even his old master was stupid when he saw this data, and it took a while to come to his senses.

When other games are still promoting a monthly turnover of 50 million, they actually made a web game with a single-day turnover of more than 20 million? And the data of 50 million monthly turnover is still made by several platforms, because "Legend Hegemony" is self-developed and self-operated by its own company, and this 20 million turnover statistics are only on their own 69wan platform, how amazing this number is can be imagined, and this data is still growing.

After all, there are so many newly introduced users, how can there be only 45 servers on the first day, and the current server opening speed of "Legend Tyrant" has reached the level of opening a new server in an average of 15 minutes, which is very scary.

"Have you sent the rebate activity for the old player's deletion test?" Wei Kun remembered the rebate activity of the last deletion test, and couldn't help but ask Chen Hai.

"It's all been distributed, in addition to the rebate ingots, we have also specially sent a batch of exclusive gift codes for deleted test players, and old players are very welcome. ”

Wei Kun nodded, this is also a good way to win over players.

Don't think that Wei Kun is a kind-hearted philanthropist, 200% rebate for deletion, it seems that the game company is losing, but in fact he is about to be happy, 'players may earn, but Wei Kun will never lose'.

Every player has a competitive mentality, and the large, medium and small R players who have participated in the deletion test are no exception, why is the web game server so fast and so profitable? Because a large number of small and medium-sized R players have rushed to the new area to start over after seeing that there is no hope for the old area to dominate.

Because the ingots of the deletion test rebate can only be returned to one server, almost every server will have a few old players who have participated in the deletion test, after counting the rebate ingots, they win at the starting line than new players, after all, new players want to catch up with them It costs at least twice as much money, and almost all new players will consider it more or less at this point, and it is not worth the bottom value of the money.

"In order to celebrate the first day of "Legend Tyrant", the major servers have launched a 100 server carnival event, and players will recharge and get 150% rebate!"

"The second part of the 100 service carnival activity, for every 50 yuan recharged, you can increase a chance to spin the ingot, and the highest 8888 ingots are waiting for you to get!"

……

In order to stimulate the first day's flow, Wei Kun made frequent killer moves, and the big and small R players went crazy, isn't this forcing a fight?

One word 'rush'!