Gu Kaiwen thinks that his promotion and marketing on Weibo is quite successful, but after He Xiaoguang said this, it seems to be very bad?

In the face of Gu Kaiwen's inquiry, He Xiaoguang responded, "I just said, you can find a few local food bloggers in Modu, and the WeChat public account promotion is better than your marketing, because they target more specific people." ”

He Xiaoguang explained in more detail, "Taking the local food blogger in the magic capital as an example, the users who follow the other party basically live in the magic city, or around the magic capital, and they are all foodies. Through the recommendation of a local food blogger in Modu, the people who follow him are your potential customers. This kind of targeted recommendation is far better than casting a wide net!"

That's quite true indeed!

Take food bloggers as an example, if you're not a foodie, why should you follow a food blogger?

Also, why pay attention to an out-of-town food blogger, is there a masochistic mentality, and likes to enjoy the mood that can be seen and eaten?

Gu Kaiwen nodded silently, and after the other party's explanation, Gu Kaiwen also understood that there was indeed a problem with his promotion and marketing.

In fact, the data also illustrates the problem, Gu Kaiwen's Weibo retweeting the lottery, whether it is the number of likes or comments, is too small, and most of the netizens who retweeted his Weibo are just for the lottery.

"Brother, do you want me to help you promote ginseng chicken soup on the Internet?" He Xiaoguang asked.

Gu Kaiwen nodded affirmatively, "Yes." ”

This was originally Gu Kaiwen's purpose, and He Xiaoguang pointed out the drawbacks of forwarding the lottery publicity, Gu Kaiwen naturally preferred to let professionals operate the network promotion and publicity.

"Let's start with the ginseng chicken soup. For example, the price of your ginseng chicken soup, the variety of dishes, and the opening hours, as well as discounts, etc. He Xiaoguang asked in detail.

Gu Kaiwen thought about it for a while before responding, "The first point is that the price is relatively expensive, if there is no accident, it should be sold at two prices." ”

He Xiaoguang didn't speak, he waited for Gu Kaiwen to continue.

"The first plan is a fixed package, the price is 8888 yuan, the standard two-person chicken soup package, the variety of dishes includes a variety of chicken soup, whether it is ginseng chicken soup, or mushroom stewed chicken soup, or angelica, red dates, yams and other Chinese herbal medicine stewed chicken soup, you can choose. Gu Kaiwen explained in detail.

He added, "The chicken soup package for two contains about two catties of raw chicken." ”

"The second kind of live chickens is 3,999 yuan a catty. As with the fixed course, you can choose from a variety of ways to cook chicken broth, but you can only make a reservation and do not offer live cooking. Gu Kaiwen explained.

Because it takes a long time to stew chicken soup, at least two or three hours, it is naturally impossible to kill and stew now, and it must only be made by appointment.

"By the way, if you choose the plan of killing live chickens, you can also get additional chicken blood and additional cooking services for chicken offal. Of course, there is an additional charge for additional cooking services, such as chicken blood sausage, pickled pepper chicken blood, etc., and chicken offal can be pickled pepper chicken offal, or dry pot chicken offal. Gu Kaiwen added.

He Xiaoguang looked at Gu Kaiwen fixedly, and waited for Gu Kaiwen to finish speaking, before he exclaimed, "Brother, there is no problem with the evaluation of netizens, you are really a black-hearted boss!"

4,000 yuan a pound of chicken, even if it is lucky, I can't afford to eat it tonight!

Gu Kaiwen snorted, "The price is expensive, it makes sense! Our chickens come from the free-range pheasants in a pollution-free environment, and they will not be fed any feed, all of them are farm grains and vegetables, as well as animals and plants in the natural environment. What's more, our chickens definitely surpass ordinary broilers and farm chickens in terms of taste. ”

"Ahem, I believe it!" He Xiaoguang asked suspiciously, "Brother, your family's Xiaojingzhai is not so expensive in terms of price, is there really no problem with this high price?"

Gu Kaiwen responded seriously, "Of course there is no problem. This isn't our shop, it's obviously a shop from the Southern Dynasties, right?"

He Xiaoguang looked at Gu Kaiwen speechlessly, and then complained, "Brother, you are too bad! However, I must remind you that the store pretending to be the Southern Dynasty is actually unreliable." ”

"I know it's unreliable, but as long as it passes the opening time, even if the fish find out the problem, so what?" Gu Kaiwen didn't worry about the rhythm of having more debts.

"Okay, you're ruthless!" He Xiaoguang gave a thumbs up, "But, brother, do you think that the price is close to 4,000 yuan, and someone really wants to be fooled?"

"You're not right! What do you mean by being deceived? I believe that with the consumption level of the Bund, there will definitely be consumers who will accept it. Gu Kaiwen said confidently.

"That's why you set up this shop on the Bund?" He Xiaoguang asked rhetorically.

"Otherwise?" Gu Kaiwen snorted.

If the ginseng chicken soup is set in Shengqing City, the price of 4,000 yuan a catty, although Shengqing City can also support it, it will definitely not have an advantage as the Bund in terms of customer source.

"Brother He, according to the price I envisioned, do you think there is any effect on promoting it on the Internet?" Gu Kaiwen asked.

He Xiaoguang thought about it for a moment before nodding affirmatively, "Naturally, it has an effect." In fact, the super high price you set is a form of hype, and we can use this to hype. But let me start by saying that if you hype it up in this way, if your ginseng chicken soup shop really tastes very good, it could be a big success. ”

Gu Kaiwen answered, "If the taste is not good, will it be sprayed out?"

"That's a must!" He Xiaoguang replied affirmatively, "If the taste of your ginseng chicken soup shop is not good, and the price is so expensive, it will definitely be sprayed out of the sky." ”

"I have absolute confidence in the taste. Gu Kaiwen responded calmly, and then suddenly asked, "Have you had time lately?"

"Huh?" He Xiaoguang couldn't keep up with Gu Kaiwen's rhythm.

"If you have time, let's take a trip to Shengqing City, and I'll take you to experience Xiaojingzhai and our upcoming Beishan Village Running Pheasant, how about it?" Gu Kaiwen proposed.

He Xiaoguang happily agreed, "No problem! But, brother, can I bring another person?"

"Your girlfriend?" Gu Kaiwen asked rhetorically.

"Hehe!" He Xiaoguang did not affirm or deny.

Gu Kaiwen understood what the other party meant, He Xiaoguang should bring a female companion, but he is not a girlfriend, but he has to fulfill the obligations of a girlfriend, right?

"No problem. Gu Kaiwen responded with a smile, "By the way, should we contact Brother Yingjun?"

"Didn't you say you wouldn't let Brother Yingjun know?" He Xiaoguang asked rhetorically.

Gu Kaiwen smiled evilly, "I don't think Brother Handsome will betray me!"

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