Almost every year, one or two popular games come out, whether mobile or PC, such as "Mount & Blade" and "CrossFire" in 2007, "Grand Theft Auto 4" and "Dungeons & Warriors" in 2008, "Plants vs. Zombies" in 2009, "Fruit Ninja" and "Angry Birds" in 2010, "League of Legends" in 2011, etc......

So the first half of 2012 is about to pass, who will be the hit game this year?

Just in time for the tail end of May, a mobile game called "Temple Run" suddenly became a hot mess, and it seemed that if you hadn't played this game, you would be behind the trend of the times.

Let's set our sights on Zhengzhou, a young enterprise called 69 Technology Co., Ltd.......

After finishing the interview with the previous media, Wu Tong finally breathed a sigh of relief near noon, reached out and took a few pieces of paper from the tissue box on the table to wipe the fine and dense beads of sweat on his forehead, and the excitement and excitement gradually calmed down.

I didn't expect that I would be able to be interviewed by the game industry media one day, which was something that I couldn't even think of before, but how long has it been?

"Old Wu, how does it feel to be interviewed?" Chen Hai walked out of the office at some point, saw Wu Tong who was wiping his forehead, and asked with a smile.

Wu Tong threw the soaked paper towel into the wastebasket, and then he breathed a sigh of relief and said, "Nervous, for fear that saying the wrong word will cause trouble to the company." ”

"Normally, I was like that when I first started, just give a few more interviews. Chen Hai patted him on the shoulder as he spoke, "I heard that you have two more media to come in the afternoon?" ”

"Hey, it's not hard, it's just that my nerves are tense, why hasn't our boss seen him interviewed by the media?" Wu Tong asked curiously.

As the person in charge of 69 Technology Co., Ltd., Wei Kun is actually the most topical person, coming to the company for so long, Wu Tong has also heard a lot of gossip, many game plans, planning, operation management, Wei Kun has put forward a lot of creative suggestions, because of this, Wei Kun has a very high image in the minds of the company's subordinates.

"The boss is not the kind of person who likes to stand in front of the platform...... Chen Hai didn't say much, just explained simply.

"Oh, that's right. ”

Hearing this, Wu Tong ended the topic.

"Old Wu, how many downloads and installations do you have?" Chen Hai asked curiously.

Web games and mobile games are two completely different fields, especially for single-player games, downloads and installs are two good indicators of the game's popularity.

"It's not much, it's only 12 million ...... in China"

Wu Tong smiled, and waved his hand at Chen Hai again and again to make a look that was not worth mentioning, but the smile in his words couldn't be hidden, for this number, Wu Tong seemed extremely satisfied, how many days has the game been released until now, and it is already a miracle that the installed base can exceed 10 million.

"Damn, you can do this, there are 15 million in China? I remember that in the first quarter of this year, there were only more than 50 million Android users per day, right? Your 12 million is too against the sky, right?" Hearing the number from Wu Tong's mouth, Chen Hai couldn't help but open his mouth, obviously this number was really beyond his expectations.

Almost one out of every five people plays Temple Run.

Chen Hai pondered the meaning of his words and immediately reacted, "How about overseas users?"

"Hehe, I still can't escape your eyes, the overseas United States is the largest market for "Temple Run", accounting for 25% of the total player base......" Wu Tong said a few more numbers, and Chen Hai was stunned when he heard it.

"Old Wu, you can do this! It seems that Mr. Wei is about to give you a reward. Chen Hai said with a chuckle.

"Everywhere, it's all a credit to everyone's joint efforts, and I've only done some trivial work. Wu Tong was still modest and replied cautiously, "The main thing is Mr. Wei, who put forward the overall concept and main design elements during the development, and put forward a lot of valuable suggestions in the later stages of the game's development." ”

The situation is very good, which does not mean that Wu Tong can relax, because pirated games and cracked games will soon appear on the market.

He is not worried about the pirated version of "Temple Run" at all, after all, the quality of the game is on the bright side, everyone can see with the naked eye, the picture quality texture is so poor, and the sliding feel is so bad, even if it is free for players to play, there will not be too many reasons.

The more deadly is the crack game.

In China,Own national conditions here,The cracked version of the stand-alone game is fundamentally unstoppable,It is difficult to obtain evidence、Difficult to litigate、Long time,Litigation is a time-consuming and labor-intensive process,Maybe the evidence is collected,Crack the small website and go out of business first。

There are also many cracking game websites under the banner of uploading by netizens, which leads to the dilemma that game companies have no way to start when others crack their own games.

The only thing Wu Tong can do is to speed up the pace of updating the game version, so that the cracked game can't catch up with the speed of the genuine update, the game has just been updated with a pet, which is not in the cracked game, are you sure you won't play the next genuine game?

On the other hand, Chen Hai also began to have a headache.

Because he just got a news, "Legend of Gold", which is self-developed and operated by 37an, has officially opened the paid and undeleted internal beta, becoming the first follower of "Legend Hegemony" in the web game industry.

As I have long said, with the accumulation of art materials within 37an, one of the top game companies in China, coupled with the planning of targeted research on the setting, value, and activity gameplay of "Legend Tyrant", quickly copying a legendary web game is as easy as drinking boiled water.

You must know that 37an is not the only company with experience in web game research and development in China, there are too many game companies in the industry that are aiming at "Legend Hegemony", the requirements are not high, and there is no need for a monthly turnover of more than 100 million, there are always tens of millions, right?

"Legend of Gold" is only the first, and there are more and more challengers behind it, who want to cut "Legend of Hegemony" out of the hegemony ring.

How to keep the main position of "Legend Hegemony", how to improve the activity of players, and how to retain big V local tyrant players not to like the new and hate the old have become problems left to Chen Hai at present.

.。 m.