Chapter 190: Mobile games are the new direction
Although there is no news in the market, Tencent's most outstanding self-developed terminal game studio, Linlang Tianshang, has announced that it will merge with Tianmei Art Tour, and Yao Xiaoguang, the former CEO of Linlang Sky Studio, is still the president of the newly established Tianmei Art Game.
According to the grapevine, the newly established Tianmei Art Tour Studio Group will focus on mobile games in the future.
It is not clear whether the news is accurate or not, but most people in the game industry have also shifted the focus of their companies, from the original terminal games and web games to mobile games. Everyone had the foresight that mobile gaming would be the cash cow of the future, and it would be a fart not to turn to the future.
Why do mobile games pay so much attention to mobile games, but basically ignore web games before?
In fact, the answer to this question is very simple, because mobile games can be played like terminal games, and to some extent they are a kind of deformed terminal games, but this "end" has changed from the previous PC to the current mobile phone, and this "end" can bring players a sense of belonging, which is also the reason why the terminal game giants are extremely determined in the transformation of mobile games, because this is the continuation and inheritance of their game culture.
During this time, Wei Kun and Wu Tong discussed a lot, he has been paying attention to the development progress of Everyday Cool Run, and after learning that the first version of Everyday Cool Run has been developed, Wei Kun is about to come to the installation package, and he can't wait to start a game.
"Is it okay to log in to your account?" asked Wei Kun while waiting for the game to install.
Wu Tong immediately nodded and replied when he heard this, "The data is fully compatible, we have already tested this part, and there is no problem!"
"That's good. ”
'Everyday Cool Run' is the first key mobile game project of the mobile game project team under the leadership of Wu Tong, and it shoulders the great responsibility of the future mobile game layout of 69 Technology.
The important mobile game distribution platform for 69 Technology will be the next important thing for 69 Technology, which will not only serve its own mobile games in the future, but also assist friends in the promotion and distribution of mobile games, seize the mobile game distribution market in advance, and seize the mobile game channel.
This is not Wei Kun's foresight, but the > of the previous life
Is the WeChat team just looking ahead?
Actually, it's not, I had to say that I had to give Talk in my last life.
In 2012, it was not Zynga's "Happy Farm" or DrawSomething that changed the social gaming market in South Korea, but a gaming platform built on the mobile messaging app KaKaoTalk.
After KaKao Talk launched its game platform in July, it turned a profit in September, with its own game platform contributing a significant source of revenue.
One of the most successful examples of the KaKao gaming platform, Anipang is a matching app similar to Bejeweled. In less than three months after its launch, it was downloaded by nearly 16 million users and generated nearly 200 million won (about 1.14 million yuan) in revenue per day. The 30-member gaming team, SundayToz, has seen a 400-fold increase in revenue since putting the game on the KaKao platform.
Let's see, how many development ideas KaKao Talk has given to the WeChat team, even the first game platform that WeChat set up its own game platform and released the first series of games every day, which is also "Everyday Love Elimination" and "Everyday Lianmeng", all of which follow the idea of KaKao Talk.
After all, there are predecessors who have crossed the river by touching stones, >
I'm embarrassed in this life, Billin has already grabbed the lead of KaKao Talk and WeChat, and took the lead in creating its own game platform, and the daily series of games is also going to change owners.
Wei Kun tried a few games of his company's Cool Run every day, and after a few games, he couldn't help but nodded. It's okay, the quality and gameplay of the game have met his expectations, and it is not inferior to Tencent's Tiantian system.
"Everyday Parkour" combines the gameplay and elements of many popular games nowadays, such as role-playing, mounts, pets, and props. In addition, the performance weights and props in the score calculation are closely integrated, and the design is very clever.
"Everyday Parkour" is very rich in these designs, and the user choices are very diverse, which is a very online game-style gameplay, and it is also very suitable for socializing.
These social factors are what are missing from the current development, and the social factors are not enough!
Users can log in with their account. On top of that, once logged in, the user's chain of social relationships in Byin is carried into the game app. The value of this social relationship chain is that, on the one hand, you can see the rank of your friends in this game, and on the other hand, you can send each other in-game items.
When playing the game, you need an item called "Hearts", because the number of Hearts determines how many rounds the user can play, and once you don't have Hearts, you can't move on to the next round. And the way to get hearts, in addition to spending money to buy them, you can also ask friends to give them away. In general, users can also get hearts if they invite friends to come in and play games. Under the rules of this game, it will drive interaction between users.
In addition, the point ranking set in the game also plays a role in stimulating users to play games. When you see that your partner can play with high points, the user's comparison psychology will make him fall into the competitive fun of the game. If the user's points exceed those of friends, he can also share this information to Bilin with one click, so as to show off to his friends.
Although the content of the game is rich but not complicated, the gameplay is extremely simple, with only two actions, "jumping" and "sliding".
Everyday Cool Run can be classified as a casual mobile game, which is characterized by fast start-up and short single game time, providing users with a relaxed and enjoyable gaming experience. The game is free to download, but during the game, you can purchase items to get a higher game score. Players' game time is relatively fragmented, generally when waiting for people or queuing, or at noon, before going to bed at night, during holidays, etc.
Casual mobile games weren't originally aimed at the hardcore gamers.
"Lao Wu, thank you for your hard work!" Wei Kun said after playing a few games.
After listening to the words of the big boss, Wu Tong nodded his head and replied with a smile, "It's not hard, it's not hard!"
Taking people's wages is to do things, after all, the company does not support idlers.
"You hurry up and improve, the time is very tight, the sooner the game is set up, the better!" Wei Kunlin finally instructed.
"Okay, I'll go back and do the final preparations before putting it on the shelf. ”
Seeing Wu Tong leave, Wei Kun took the pen in his hand and clicked it on the table, thinking about the future development of the Bilin Game Center.
The next game center will first definitely promote its own developed games, and then it will be open to some companies that have established cooperative relations, and then it will be open to more third parties, and this must follow the route of high-quality mobile games.