From the afternoon to see the car, Wei Kun began to search for information on all kinds of luxury cars from his mobile phone, although he has driven but has heard of the kind of luxury cars that need to be booked, generally there is no car, now in front of Wei Kun is two choices, one is to choose the general car, Audi, Mercedes-Benz these priorities, sports cars and the like will be put aside, and then consider when there is a way or want to change cars in the future;

However, second-hand cars are not bought if you want to buy, although Zhengzhou's economic development has been rapid in recent years, but the number of sports cars and transactions is certainly not as much as that of first-tier cities.

Zheng Dong has a Porsche sales center, Wei Kun originally planned to go to see where to go in the afternoon, as for whether to buy or not, what to buy and then consider it when it arrives, but at this time he received a call from Chen Hai, the head of the company's page game project, who said that he had recruited full project team members, and hoped that he would have a mobilization meeting in the afternoon, which could be regarded as a cheer for new employees.

The plan couldn't catch up with the changes, and the idea of buying a car had to be canceled temporarily.

"I'll go to the office in the afternoon, will you go shopping by yourself or come with me? ”

"I'll go to the company with you. Jing Li shook her head and then asked, "By the way, what does your company do?"

"Game companies. ”

Continue to take a taxi to the company, come to the office building and take the elevator directly to the 7th floor, and turn left out of the elevator door to see the sign of 69 Technology Co., Ltd.

"Boss, you're here!"

Lu Tingmei, who was at the front desk, immediately stood up to welcome when she saw someone coming, her eyes fell on Jing Li, who was closely behind Wei Kun, and she also smiled and nodded, and the curiosity in her heart was not revealed.

Compared with the previous days, the atmosphere in the company is obviously full of masculinity, and there are two girls at the front desk and the art that have been slightly neutralized.

Jing Li went to the lounge under the leadership of Lu Tingmei, and Wei Kun pulled up all his people to the conference room to hold the first meeting of 69 Technology, and Chen Hai sat under Wei Kun.

Under the chairmanship of Chen Hai, Wei Kun first got to know the employees, and everyone here also knew that the young man in front of him was his boss, and he was surprised and curious, it was rare to be so young and rich.

"Chen Hai, as the person in charge of our company's first web game, I want to tell you the general content of the project, that is, "Legend Hegemony", the classic degree of the legendary game does not need to be detailed, and our game also belongs to the popularity of the legend. Let's not talk about anything else today.,Just pick one point - the payment point of the page game.,There are programs here.、There are arts.、There are also operations.,This is closely related to everyone's interests.。 ”

As a senior game operator in his previous life, Wei Kun's research on player psychology and game payment rate can be said to be ahead of an era.

In the early days, there were usually only two ways to pay for online games, one was called "point cards", which players could use in exchange for game time. The other is called "pass", and after purchasing the pass, players can play against each other on the platform provided by the game developer. At that time, all the popular online games, whether it was "Legend", "Stone Age", "Miracle" in the multiplayer online category, or "Meteor Butterfly Sword" in the battle category, the charging method was unparalleled.

That's when smart people started playing for free: Is there a charging model that seems to allow players to play for free, but actually makes more money from players in other ways?

This smart man is called Shi Yuzhu, and his most well-known products are not only brain platinum, but also "Journey". When "Journey" was launched, it was under the banner of permanent free, and it abandoned the traditional point card payment method and replaced it with a free game + paid in-app purchase. It does what it promises, it's truly a free-to-play game, and it's free forever. However, in this free-to-play game, it is not uncommon for players to burn hundreds of thousands of millions of yuan.

It can be said that "Journey" has completely changed the charging model of China's online game industry, and it is the first online game to be truly successful in the sense of the free model.

Wei Kun came to a conclusion after trying out most of the page games on the market today, and now the page games are learning from "Journey", that is, selling props in the mall under the banner of free, it seems that he has learned an eight-point image, but because the retention rate of page games is really low, social systems such as national wars and union wars cannot be developed at all, and it is impossible to grab more money from players' pockets.

And what Wei Kun wants to teach the employees here today is the 'pit money' experience that he explored after countless pages of corpses in his previous life, which is something that can't be exchanged for money.

"What would you do if you were asked to turn Super Mario into a pay-to-play game?" said Mr. Wei, who asked a question in the first lesson of his class.

"When Mario dies, he can be resurrected on the spot for gold. An employee immediately raised his hand and replied.

"There are too many deaths, you can buy lives directly, 10 yuan for 10 lives, 30 yuan for 50 lives, and so on, the more money you buy, the more discounted your life will be. Someone from below replied.

With the example of the previous person, the crowd answered more and more enthusiastically.

"Everyone's answer is pretty good, but have you ever wondered if the players would buy it if the pit was too obvious?" Wei Kun asked rhetorically, as everyone fell into thought because of his sudden blow.

Wei Kun didn't continue to play tricks, and began to help everyone explain, after all, the payment point of the page game is too narrow now, and it's normal for everyone to not be able to turn around for a while.

"What you just said belongs to the payment point of the game, and the benefits that payment brings to players are, to put it bluntly: you can become more powerful when you pay, and whoever pays more money will be even more powerful. But if a game is really designed to be so straightforward, it will be too silly, which will cause direct disgust from players. In order for players to feel not stupid, this core must go through layers of packaging and transformation until the player is barely aware of it. ”

Speaking of this, Wei Kun stood up and wrote down all the payment processes on the blackboard in front of him, "How are the payment points hidden? Through the packaging and transformation of countless intermediate links, its final process is: pay = buy diamonds = buy physical strength = use physical strength to participate in activities = fight hard in the event = gain points = improve your ranking = get core cards = improve the card deck = win." Although its core logic is still pay = win, in the eyes of players, the reason for winning is because they have put in a lot of effort in the game, which is earned by their own efforts and skills, and buying stamina is just an auxiliary means. ”

"For example, we designed that every time we play Mario, we need to deduct a little stamina, and the stamina is only six points, and we recover a little bit every hour, but we can spend money to buy extra stamina for diamonds. Mario's players must have the card ABCDEF if they want to be great. Among them, ABCDE can be obtained by everyone as long as they work hard, and card F is the core card, which can only be obtained by the top 20 players in a certain activity in the game. Since the game is very competitive, players need to spend some money to buy extra stamina in order to maintain an advantage over other players. ”

Wei Kun talked about the operation experience of the page game in his previous life, and the employees at the bottom were not idle, and from time to time they wrote in the book, Chen Hai was the most serious one on the side, and the process on the project book was just a rough idea, and Chen Hai and others cherished it to hear such a detailed content.

"We can design the purchase of stamina cheaper, it only costs one dollar to buy six stamina at a time, will you buy it? After all, as long as you are on the activity leaderboard, you can get the rarest F card, you think so, and other players also think so, so there is competition between players and players. Since only the top 20 players get the prize, even if you buy 1,000 yuan of stamina, as long as 20 people buy more than you, you won't get what you want. And once you choose to give up, the previous investment is equivalent to all the waste. Reluctant to afford sunk costs, you'll have to buy more and more, hoping to beat other players, but unfortunately, that's what everyone else thinks. ”

Speaking of which, when everyone looked at Wei Kun again, they were already in admiration, and it was the first time to say that the game was paid so thoroughly, and these views were heard for the first time, and they felt novel and had to admire Wei Kun's ability to 'pit money'.

"Actually, this is the famous experiment, called the 'Auction a Dollar Game'. It's just that we're using it in the game. Speaking of which, Wei Kun continued to share his pit money routine during operation, "In order to further stimulate player consumption, we can inform players in the event details that the physical strength on the last day is half price, do you say that players will be crazy?"

Bang bang bang

The conference room resounded with deafening applause and applause, with such a boss who can cheat money, why worry about the game being unprofitable?