NA0076 New Brand: Pure Enjoyment

Old Things Tea House.

"Master Yun. Gu Kaiwen walked to the backyard and greeted.

Yun Zhongyang is tasting mountain spring water, the water used by the old tea workshop to brew pure mountain tea, not ordinary tap water, but mountain spring water from Geumsan.

"Shaodong, is there something wrong?" Yun Zhongyang looked at Gu Kaiwen and asked.

Gu Kaiwen first recounted the cooperation with Jing Tingfeng Yin before continuing, "Because of this situation, the supply of pure mountain tea in the old tea shop will be reduced. ”

Yun Zhongyang lit a cigarette silently, he took a deep breath, turned his head and spit out the white smoke, and then said in a low voice, "Shaodong, let's squeeze the output, more than twenty catties a month, there should be no problem." ”

Gu Kaiwen shook his head in denial, "It's not this problem." ”

Yun Zhongyang sighed, "What kind of degree has it come to?"

At present, the Jingshan Gaiwan Tea of the Old Things Tea Workshop, a single cup has 5 grams of Jingshan tea, and the daily limit is 100 cups.

Gu Kaiwen thought about it for a while, and then explained, "Change it to twenty cups a day!"

Yun Zhongyang did not speak.

Gu Kaiwen added, "The content of a single cup of tea has been reduced from 5 grams to 3 grams, and the price has been increased from 50 to 500. ”

Yun Zhongyang sighed again, "Do you want to change the price of ordinary tea?"

"Regular tea doesn't need to be changed. Gu Kaiwen said with relief, "Master Yun, in fact, it is better to change this way, the price of our ordinary tea is still five yuan, and after the sale of Jingshan tea is restricted, the number of customers who come here has been reduced, but the old customers in our neighborhood on Porcelain Street will still choose our old tea shop." ”

Yun Zhongyang's eyes lit up, "Yes, yes, Old Man Liu was complaining to me a few days ago, saying that our teahouse was always full, and he couldn't find a place." ”

Gu Kaiwen said with a smile, "Our old teahouse is now going to return to the basics." ”

"Yes. Yun Zhongyang responded.

"Master Yun, you are busy first, I'll go to Master Hua and talk about the situation. Gu Kaiwen said, and walked to the busy half-flower.

When Gu Kaiwen came over, Hua Ban stopped his busy movements, and he spoke first, "Boss, will we still make matcha products in the future?"

"Have you read Weibo?" Gu Kaiwen asked rhetorically.

Hua Ban nodded, "A customer told me." ”

"Don't worry, Master Hua, we will still make matcha products in the future. Gu Kaiwen first calmed half of his mind before continuing, "However, we have to change our business strategy. ”

"Huh?" Hua looked at Gu Kaiwen suspiciously.

Gu Kaiwen responded, "I plan to separate the Jingshan matcha series products from the old tea shop, open a separate store, and establish a 'net and pure enjoyment' brand, which is different from the 'cottage matcha' that has been complained about, redefine the 'net and pure enjoyment' products, and re-plan the product price." ”

Hua Ban still asked suspiciously, "Do you still open a store on Porcelain Street?"

After he asked, he added, "Boss, I don't think it's necessary! The production of Jingshan tea is too small, and we have reopened the store, and the production of Jingshan tea cannot keep up with the sales." ”

Gu Kaiwen waved his hand in denial, "You are wrong, Master Hua." What you are talking about, only for the present situation. I plan to build the 'Net Pure Enjoyment' brand and significantly increase its price. ”

"Huh?"

The price of Jingshan matcha series products is now quite expensive, at least more than twice as expensive as Xing Dad, but Gu Kaiwen actually wants to increase the price?

"When I establish the 'Pure Enjoyment' brand, I am ready to become a luxury in the cake industry, and we want to jump out of the circle of common sense, so that our matcha series products are not only a food, but also a luxury, and establish a high-end image and compulsion of 'Pure Enjoyment'. Gu Kaiwen said.

"That's... Boss, do you still need me to work for you?" Hua Ban asked subconsciously.

Gu Kaiwen patted half of Hua's arm, "Of course, Master Hua, your treatment needs to be changed, after the new brand is established, I can no longer provide you with a sales share." ”

Half of the flowers said indifferently, "Oh!"

"Oh?" Gu Kaiwen looked at Hua Ban curiously, doesn't this guy value treatment the most?

Hua Ban scratched his head and said straightforwardly, "I think your layout is very large, and once the brand of 'Pure Enjoyment' is established, it will also be an important achievement for me." So, as long as the boss wants me, I'll follow the boss!"

Gu Kaiwen laughed, "Don't worry, Master Hua, I will never treat my own people badly." I have prepared a position for you as the store manager, and an annual salary of 200,000 yuan, are you satisfied?"

Hua looked at Gu Kaiwen in half shock, "Are you serious?"

"Not satisfied?" Gu Kaiwen asked teasingly.

"No, no, no, I'm satisfied!Very satisfied!" Hua half responded excitedly, "Boss, when will we establish a new brand, where will the new store be chosen, and when will it open?"

"Calm down!" Gu Kaiwen raised his right hand and made a downward gesture, "I'll entrust a friend to establish the Net Pure Enjoy brand later." The location of the new store is on North Yang Street, but the specific location needs to be found in person. I'll leave this matter to you as an entry test, no problem, right?"

Hua Ban nodded before asking, "Are there any requirements for the location of the store?"

"There are only two requirements! First, it must be in the central bustling area of Beiyang Street, and the price is not a problem; second, the area must be at least 100 square meters, and we must take the high-end route, and the decoration and area of the store must not reveal the atmosphere of a small family. Gu Kaiwen said the answer.

"Okay, I remember. "Spend half responding.

"You can start dealing with this matter today!" Gu Kaiwen instructed, "In addition, if you complete the entry test, your annual salary will be calculated from today." Even if you fail, I'll calculate your current salary. ”

Spend half of the confident response, "Absolutely not fail!"

"I appreciate your confidence. Gu Kaiwen patted half of Hua's arm again.

Hua Half responded with a little distress, "Then we won't sell Jingshan matcha series products tomorrow?"

"How much you do today, how much you sell tomorrow, I will release the news, Jingshan matcha series products are temporarily off the shelves, and after our new store is established, sales will resume again." Gu Kaiwen responded.

"Understood. Half of the flower nodded in agreement.

After Gu Kaiwen dealt with the matter of the old tea shop, he drove the BMW X5M of Etos Blue to Xinghai Lake, and arrived near evening.

Inside the Gu Family Tea House, Yun Haibo had already prepared dinner and was waiting for Gu Kaiwen.

When Gu Kaiwen sat down, Yun Haibo and the Cao family sisters sat down to eat together.

"The braised chicken is good!" Gu Kaiwen praised, "The local chicken bought in the nearby village?"

Yun Haibo scratched his head and said, "Well, the young owner said you wanted to come over, and I called Yanzi to buy it." ”

Gu Kaiwen nodded slightly, and then greeted, "Senior Sister Cao, Second Sister Cao, you guys should eat quickly!"

The dish has been patrolled three times.

Gu Kaiwen drank a bowl of chicken blood soup before he spoke, "Uncle Haibo, eldest sister Cao, second sister Cao, I will say one thing." ”