The biggest benefit that "Ip Man" brought to Xu Qian is to make his brand influence deeper, and he himself has become an IP!

As long as it is his movie, I believe most of the audience is willing to buy it!

Although "Ip Man" cannot be compared to "My Sassy Girlfriend" at the box office, this movie has a profound influence on Xu Qian!

He became a top superstar and has a huge reputation throughout Asia!

This kind of influence can be said to be unprecedented, Brother Hua became a superstar with the help of that golden age, but Xu Qian became a top superstar by virtue of himself!

Not only that, "Ip Man" has also been favored by some distribution companies in North America!

That's the advantage of kung fu movies!

It should be said that it is the advantage of a good kung fu movie!

No matter how well "My Sassy Girlfriend" is filmed, it is impossible to impress the North American distribution companies, because they are not interested at all!

Only a kung fu film like "Ip Man" will arouse interest over there, because Brother Long and their generation have a precedent for success, and they have laid the foundation!

There are two people who have watched "Ip Man", one is Warner and the other is Lionsgate!

Lionsgate is a Canadian entertainment company that originated in Vancouver, Canada. Headquartered in Santa Monica, California, USA, throughout the United Kingdom, Columbia, United States, Canada. As of 2007, it is the most commercially successful independent film and television company in North America!

Although it may sound awesome, Lionsgate is only a mid-to-upper tier publisher in North America!

It's impossible to compare with Warner!

Warners are the traditional Hollywood Seven, the real commercial giants!

Arner Bros. Entertainment, Inc., or simply Warner Bros., is one of the world's largest film and television entertainment production companies.

Headquartered in Burbank, California, and New York, the company is currently a subsidiary of Time Warner, including Warner Bros. Pictures, Warner Bros. Studios, Warner Bros. Television Inc., Warner Bros. Animation Productions, Warner Home Video, Warner Bros. Games, and C TV.

Arner Bros. Pictures was founded by brothers Harry Morris Warner, Albert Warner, Sam Warner and Jack Warner. Warner Bros. was the first president of Warner Bros. Pictures, Warner Bros. established Warner Bros. Studios in Burbank in 1918, and officially established Warner Bros. Pictures in New York on April 4, 1923.

In another world, Warner Bros. once promoted the not-so-famous "Harry Potter" as a top IP!

In this world, Warner's publicity ability is also strong!

Compared with Lionsgate, Xu Qian prefers Warner, because Warner's publicity ability is really strong, and Lionsgate is equivalent to the difference between a child and a giant compared to Warner!

However, Lionsgate's sincerity is very sufficient, and he wants to buy out the copyright of "Ip Man" in North America for 10 million dollars!

Ten million!

That's a lot, a lot!

After all, "Ip Man" belongs to the kind of traditional action movies with Chinese values, not Brother Long's kung fu comedy, nor is it modern action, and it is not certain that this kind of action movie is not popular in North America!

Lionsgate can be said to be full of sincerity!

Compared with Lionsgate, Warner is obviously much more arrogant!

After all, it is the traditional Hollywood Seven, and it is very domineering!

Warner sent a team leader in the marketing business, which can be regarded as a small high-level, but the status within Warner should not be high!

This little high-ranking man is called George, a traditional Caucasian who looks very arrogant!

Xu Qian directly sent Li Qiye out of the horse, and to deal with this kind of arrogant person, he had to let Li Qiye go, Xu Qian had a wealth of experience!

Li Qiye's diplomatic ability is full value, even if the arrogant person sees him, he will not be able to speak, it can be said that Li Qiye is simply a weapon for making friends!

Warner's initial request was to buy out the rights to "Ip Man" in North America for five million dollars!

This amount can be said to be less than half compared to the opening of Lionsgate, but Xu Qian still prefers to cooperate with Warner!

Because it's not easy to get in touch with the traditional seven Hollywood majors!

Besides, "Ip Man" can only be regarded as a test work, don't think about how much income it gets, and more importantly, stimulate its maximum potential!

Although Lionsgate gives a lot of money, its distribution ability is not good, and "Ip Man" is not a kung fu movie that conforms to Western values, and the possibility of becoming a dark horse is very low!

If it is released to Lionsgate, then it is likely that "Ip Man" is like a drop of water falling into the sea, and it can't make any splash at all, so it might as well be given to Warner!

Warner's distribution ability is known to everyone, and the dead can be released alive for you, which is very powerful, and if they pay attention to "Ip Man", it may bring a big turnaround!

In other words, Xu Qian's value is not money, but influence, but brand.

If "Ip Man" can succeed in the West, then he will have the right to speak when he shoots the next kung fu film!

On the contrary, if the test work "Ip Man" fails, then there will be no follow-up, and it will be a hammer deal at all!

In this case, the gains outweigh the losses!

Therefore, people should not only look at the immediate interests, but also look at the future and look at the future interests!

In short, Xu Qian told Li Qiye his thoughts and asked him to be in charge of the negotiations!

At the beginning, George was very insistent and insisted on the original conditions!

But Li Qiye clarified to him the relationship of interests, that is, the domestic market is getting bigger and bigger, and it is already the second largest box office base after North America!

And this growing trend hasn't stopped yet!

Beyond Entertainment is the leading entertainment distribution company in China, and Warner can further cooperate with Beyond Entertainment!

Warner's roots in China are not deep, and if there is such a partner as Beyond Entertainment, it can quickly gain a firm foothold in China!

In other words, Warner can cooperate with Beyond Entertainment, Beyond Entertainment helps Warner open up the domestic market, and Warner helps Beyond Entertainment to open up the North American market, which is a win-win situation!

Maybe it was Li Qiye's personal charm that moved George, or maybe Li Qiye's penetrating analysis moved him!

George then contacted Warner's senior management and relayed Li Qiye's words to Warner's senior management!

Warner's senior management feels that Li Qiye is right, it is a fact that China's film market is increasing year by year, and Warner has not established a firm foothold in the market there, if it is helped by Beyond Entertainment, it may be much easier!

If you think about it like this, it's not impossible to cooperate with Beyond Entertainment!

In the end, an agreement was reached between the two that Beyond Entertainment and Warner could work together with each other, and "Ip Man" would be handed over to Warner North America for distribution!

Of course, the profit is divided into three or seven accounts, as for who is three and who is seven, does it need to be said? Warner is very domineering, so it is natural to occupy the largest head, and surpass entertainment to occupy the small head!

Of course, Xu Qian doesn't care about this, what he cares about is that Warner pointed out in the terms of the signing that it would use its own distribution channels to give top support to "Ip Man!!!!

This is the most important thing, Warner's distribution ability is too strong, if it can be used, "Ip Man" may become famous in North America, then Xu Qian is also very likely to brush his face in North America, this opportunity is not much!