The Sun family may not be the world's first-class capital giant, but in the Chinese business circle, it can be regarded as a famous one.

In the past, the Sun family was worried about the domestic political environment, and their investment in the Asia-Pacific region was mainly concentrated in Southeast Asia.

The financial turmoil in Southeast Asia, which swept the Asia-Pacific region and was once called the world's second economy, and the exchange rate of Japan's currency fell by nearly half of the time, also made the senior management of Evergreen Group and the Sun family realize how big the threat to industrial investment is from fatal defects such as Southeast Asia's weak industrial base, fragmented market segmentation and lack of human resources.

Although the Sun family has been actively adjusting its investment structure in the Asia-Pacific region since the beginning of '97, it has not been able to say that it has completely avoided losses in the financial turmoil that has not completely eliminated its serious negative impact for a year and a half.

Sun Qiyi was in charge of the Asia-Pacific headquarters, and its assets were as high as 2.2 billion US dollars, and at the time of the most serious losses, the book assets were once shrunk by nearly half, and it cannot be said that it has fully recovered until now.

However, compared with other investors who have suffered heavy losses in the Asia-Pacific region, the positive adjustment that the Evergreen Group has begun since the beginning of '97 can undoubtedly be said to have achieved great success, and the main business under its direct control can even maintain a certain level of profitability, which is even more precious under the economic environment of '97 and '98.

The so-called positive adjustment refers to a series of cooperation between the Evergreen Group and Meigang since the beginning of '97, including the sale of tourism real estate in Thailand, Malaysia, and other countries, the acquisition of iron ore and shipping assets, and the expansion of iron ore and steel trading business in cooperation with Meigang......

These investment adjustments are mainly concentrated in Donghua, Evergreen Group has a total of six four-star and three-star hotels in Donghua, and the annual trade volume of iron ore and steel in cooperation with Meigang is as high as two million tons, and it participates in the investment of a series of core projects such as Xinpu Port, Meixi Port and Meixi Power Plant, and the most dazzling is the first and second phases of Hongji Evergreen Electronics Manufacturing Base built in cooperation with Hongji.

The first and second phases of Hongji Evergreen project have been completed, with a total investment of up to 400 million US dollars, employing a total of 20,000 people, in addition to mechanical and electrical products, it also mainly produces electronic components and spare parts for well-known home appliances and consumer electronics manufacturers at home and abroad, and even OEM production and assembly of various consumer electronic products.

Since 97 and 98, the major home appliance and consumer electronics giants in Japan and South Korea have also been forced to adjust their investment strategies in the financial turmoil in Southeast Asia.

In order to more actively explore China's large market with a population of 1.2 billion and make use of China's cheap, disciplined and well-educated labor resources, these overseas electronics manufacturers have reduced their production capacity in Thailand, Malaysia and other countries to the greatest extent and increased investment in China.

Evergreen Group's early adjustment, the timing is extremely appropriate to fit the industry trend, almost half of the competitors' business has been snatched over, and now relying on a total of nearly 40,000 employees at home and abroad, it has become one of the most important foundries in the Asia-Pacific region.

At the beginning, it was forced to adjust the investment structure and move several electronics factories scattered in Thailand, Malaysia and other regions to Xinpu, mainly to save labor costs.

With Sun Qiyi's achievements in the past two years, his position within the Evergreen Group is naturally no longer questioned; of course, since Tan Qiping was driven away from Donghua by Shen Huai, the relationship between Sun Qiyi and the Xie family has been completely sparse.

Hongji Evergreen's factory in Xinpu is naturally the key itinerary of the Sun family's trip to visit relatives and return to their hometowns.

The scale of the factory is as high as 3,000 acres, accounting for more than half of the built-up area of Xinpu Electronics Industrial Park, and the living area in the east area of Lingang New Town is specially built for Hongji Evergreen manufacturing base, which alone can support a very prosperous town.

When the old man of the Sun family heard Sun Qiyi and Sun Qishan introduce that this neighborhood was still a desolate small fishing village 96 years ago, they all showed an unbelievable and incredible look.

At this time, the east area of Lingang New Town was built, nearly 20 large and small residential communities, with a population of more than 120,000 people, and the corresponding supporting facilities such as the east square business and the corresponding educational, cultural, community, medical and commercial facilities such as the county middle school and vocational comprehensive college have also been completed and put into use.

Although such a construction speed cannot be said to be unique in China, it is enough to make people amazing, and the construction scale of Meixi New District, which has been visited by everyone, is not slightly smaller than that of the east area of Lingang New Town.

Together with the industrial zone, the built-up area of Meixi New Area is nearly 40 square kilometers. However, if there is such a large-scale regional rise, it can support the sustained strong growth of the local economy, and it is not an exaggeration to say that Donghua has risen two emerging industrial towns in the hands of Shen Huai.

Of course, Shen Huai's invitation to Xinpu is not to show off the development achievements of these years, whether it is Meixi New Area or Xinpu want to continue to grow rapidly, it also needs to continue to introduce development capital from the outside and various management and technical high-quality resources.

At this time, the Sun family's direct investment in China was only $600 million, and if the Sun family transferred one-third or even half of the industrial capital of the Evergreen Group to China, it would mean that the Evergreen Group still had $35 billion in investment potential to tap.

With Zhujiang University of Science and Technology, the County People's Hospital, and the public affairs concentration area as the core, there is also a year to start the construction of the southern area, and another year to pull up the framework of the southern area, and now it is time to consider starting the construction of the central business district in the west of the new city.

Shen Huai wants to build another Pengyue Modern City in the west area of the new city, just like on the south bank of the Zhujiang River in Xucheng, so that the framework of the entire Lingang New City will be determined. However, the construction of two Pengyue Modern Cities (one in Xucheng Zhunan and one in Donghua Xinpu) will start construction at the same time, and Meigang will face great financial pressure.

In addition, Hongji Evergreen will start the construction of the third phase of the project with an employment scale of 20,000 people in the international industrial park east of Chengdong Avenue in Xucheng City, and the capital needs to be invested is also huge......

Although the assets controlled by the group are as high as 12 billion US dollars, most of the annual profits of hundreds of millions or even billions of US dollars have to be distributed to shareholders, and the funds that can be used for investment in the hands of the group are actually quite limited, and there is not much potential to be tapped.

When Hongji Evergreen started the construction of the first and second phases of the project, Evergreen Group mainly transferred the electronics factories in Malaysia and other countries, in addition to facilities, technology and business, the direct investment of funds is also very limited, and more construction funds are still Song Hongjun from its industrial fund to take out the funds to participate in the shares.

Of course, if we can convince the Evergreen Group and the Sun family, who controls the Evergreen Group behind it, to completely change the current investment strategy of the Evergreen Group, which focuses on Europe and light on Asia, sell some assets in Western Europe, and cash out and transfer them to China, we can solve many problems with one stone.

If the Sun family agrees to sell the high-rise commercial building of the Evergreen Group in London's financial district, the construction funds for the two Pengyue Modern Cities and the third phase of the Hongji Evergreen project will be complete.

"Shen Shan was afraid that you would not succeed back then, and he had a sad face all day long, so I told him, whoever can become a great weapon, there are few people who are not jerks when they are young," Standing in the pavilion on the top of Xishan Island, the white-haired Sun Changgeng said to Shen Huai with a smile, "Look at now, what else can he be dissatisfied with?"

Shen Huai touched his nose, it was difficult to accept such a "compliment" with a cheeky face, and said with a smile: "When I really be my uncle and grandfather, you are praising me......"

"......" Sun Changgeng laughed, his voice was hearty, "Didn't you praise you, or scolded you?"

Sun Changgeng is the chairman of the board of directors of the Sun family foundation, in other words, the "patriarch" of the Sun family.

Sun Changgeng is younger than Shen Shan, but he is also 75 years old this year; although his spirit is very good, this time he took his newly married young wife, who was not yet 30 years old, to go home to visit relatives together, which made people very worried that he would not be able to get up if he had a "stroke" in a luxurious room in the hotel one day.

When Shen Huai was in France, Sun Changgeng was the chairman of the Evergreen Group at that time, and the Sun family moved to Europe, and Sun Changgeng made great contributions to the development of today's scale in half a century. However, although Sun Changgeng and Shen Huai and her grandmother are brothers and sisters, and they are Shen Huai's maternal uncles and grandfathers, in fact, Shen Huai's direct contact with him is limited to a limited number of New Year's holidays.

Sun Changgeng has strict management of the enterprise, but he will never be able to talk about the strict style of governance, otherwise the Sun family would not have produced so many gentlemen in France for half a century. Back then, Shen Shan was extremely disappointed in Shen Huai, but Sun Changgeng wouldn't mind any scandal in the Sun family, but he still didn't care in the end.

It is also difficult to guess the true intention of Sun Changgeng's mentality, the children of the gentleman are intoxicated with the life of the bright lights and drunken money, and there are few ambitious and capable people, which is conducive to his control of the entire family and the Evergreen Group, but there is indeed no shortage of capable and outstanding children like Sun Qishan and Sun Qiyi who have appeared and entered the Evergreen Group to take important positions.

In order to persuade the Sun family to agree to the Evergreen Group's previous investment strategy of focusing on Europe and light Asia, Shen Huai knew that Sun Changgeng in front of him was the biggest difficulty he needed to overcome - he stood in the gazebo, facing the cold sea breeze, and secretly wondered what Sun Changgeng was thinking in his heart, who had rarely spoken along the way.

However, Sun Changgeng looked at the shipbuilding base with an annual shipbuilding capacity of 400,000 tons in the east of Xishan Island, and he was also full of emotion.

Sun Changgeng participated in the management of Sun Jia's enterprise in China half a century ago, and after arriving in France, he grew step by step into the core figure of the Sun family and Changqing Group, and naturally he can also understand the difficulty of forming the current industrial layout of Xinpu Port, and how huge the influence and control that can be formed behind the entire industrial layout - Shen Huai used this to defeat a municipal party secretary, which is really not an incredible thing.

If a small country with a population of 20 to 30 million has such influence and control, it is not difficult to influence the political situation of the small country.

If the domestic political environment can continue to be relaxed and no drastic changes occur, Sun Changgeng is even willing to take out a quarter of the Evergreen Group to exchange the control of Meigang's industrial layout in the entire Xinpu Port.

Really no one thought that Shen Shan, an inconspicuous grandson, would be able to make such a big situation with Sun Qishan's crazy daughter and others in just six or seven years.

After half a century of development, Evergreen Group's assets are so huge, but they are mainly concentrated in the fields of hotels, real estate, tourism, light industry and other industries, and have not made much achievements in the field of heavy chemical industry.

This is also one thing that Sun Changgeng has regretted for half his life, and he also knows how important the heavy chemical industry is in contemporary industrial society.

The Sun family's difficulty in entering the field of heavy chemical industry in Western Europe is directly related to the fact that the Sun family's early capital strength was weak, they had influence in the Chinese community, and it was easier to enter labor-intensive industries such as hotels, real estate, and tourism, and it was also related to the exclusion of Chinese businessmen in the Western capital world.

There are so many Chinese businessmen who have achieved great success in the global development industry, and it is estimated that Chinese businessmen have a wealth of more than one trillion US dollars, but there are few Chinese businessmen who have made achievements in the field of heavy chemical industry, and their voice in the capital world is not strong, and they are even more politically weak.

At this time, standing in the pavilion on the top of Xishan Island, looking at the distance of Lingang Industrial Park, Sun Changgeng's heart fluctuated, he thought to himself, if Evergreen Group can have Meigang's industrial layout in Xinpu Port in one place and in the field of heavy chemical industry, why is it that over the years, it is uncertain about the focus of future development?

Sun Changgeng also seriously considered the matter of returning to his hometown to invest, and the most direct impact was the incident in the late eighties, which brought China's relations with European countries to a freezing point, when Western European investors were severely restricted from transferring and investing in many industries in China.

Sun Changgeng's generation is particularly sensitive to political factors, so large-scale investment in China and his hometown has not been able to start on a large scale;

However, Sun Changgeng still had a very good understanding of the situation in Donghua before the mid-90s.

Four or five years ago, if someone had come up to him and told him that Donghua would have developed into a strong industrial town with a steel production capacity of more than 10 million tons before 2,000 years ago, Sun Changgeng would not have believed it.

However, to this day, Meigang in Meixi, Xinpu two production bases, the annual iron-making capacity of up to 450 tons, long-process steel-making of 4 million tons, short-process electric furnace steel-making of 150 tons, and the provincial steel group, Fuji Iron and Rongxin Group in Donghua's iron and steel industry investment, after the completion of the Xinjin iron and steel project at the end of this year, as the steel industry to support the strong rise of Donghua's economy, the steelmaking capacity will exceed 10 million tons - this is a figure that was absolutely unimaginable four or five years ago.

Donghua can become one of the major industrial towns in China with the steel industry alone, and the completion and operation of Xinpu Refining & Chemical with an annual refining capacity of 5 million tons shows that Meigang's ambitions in the field of heavy chemical industry are even greater than others imagined.

This is also the most stigmatized place for Sun Qiyi in recent years.

When Meigang first started, he begged his grandfather to sue his grandmother everywhere to raise development funds, Sun Yalin was so hard-tempered, when she returned to Hong Kong and France, she couldn't wait to sell it everywhere for an investment of 180,000 US dollars.

And Sun Qiyi, with his consistent prejudice against Shen Huai, when the second Meigang factory had been completed, believed that everything in Meixi was just Shen Huai and Sun Yalin, and they were playing at home, until Shen Huai became powerful and had the ability to force Tan Qiping, the secretary of the Tangtang Municipal Party Committee, away from Donghua, and he repented before the grim and dangerous situation.

Although the cooperation with Meigang, the Evergreen Group has been successful in adjusting its investment structure in the Asia-Pacific region since 97, but it has not been able to share the biggest dividends brought by the rise of Meigang and missed the opportunity to lay an industrial foundation in China in one fell swoop.

This can't be overly blamed for Sun Qiyi, the rise of Meigang is really unexpected by too many people. Whether it is Sun Yalin, or Sun Qishan, who has great influence in the Evergreen Group, Yang, Shen Shan and the analysis reports submitted by Zhongxin Bank many times, they have not attracted enough attention from the senior management of the Evergreen Group and others in the Sun family.

Even Sun Changgeng also delayed until today, so he personally went to Donghua to take a trip and take a look.

Only by being in the pavilion on the top of Xishan Island, Sun Changgeng can see more clearly Shen Huai's ideas on promoting the development of Meigang and Xinpu port industries.

Whether it is steel, refining and chemical, or the marine engineering manufacturing equipment industry led by Hengyang Shipbuilding, Shen Huai is promoting the development of industrial clusters, Meigang is only leading the way to master a few key backbone enterprises, and then through the industrial chain to extend and penetrate the influence to the upstream and downstream direction - and Yexin Bank in Donghua and Donghua City Commercial Bank, are mainly developing in the direction of industrial finance.

Everyone understands these means of "allocating a thousand pounds in twos," and it is by no means easy to do; Sun Changgeng has been promoting the development of the Evergreen Group in this direction for nearly half a century.

Today, the scale of the Evergreen Group can be described as huge, but when it comes to the control of industrial clusters, the Evergreen Group can by no means be regarded as a model of success.

The timing of this trip to his hometown to visit relatives organized by Sun Qishan can be said to be accidental, but Sun Changgeng also understands the expectations of Shen Huai and Sun Yalin.

It's just that Sun Changgeng has his own trade-offs, although Shen Huai and Sun Yalin are both children of the Sun family, they have both gone out to set up their own doors, and they are also ambitious to have Meigang's scale today, so the accounts still have to be calculated separately.

Evergreen Group has been developing in Europe for more than half a century, and the economic cycle has gone through several rounds of ups and downs, and the first thing to consider before the development of such a large enterprise is how to survive for a longer time, and to ensure that its influence in the industry and capital market is more important than simply making a profit.

If Evergreen Group only participates in projects such as Pengyue Modern City in a decentralized manner, it will not be particularly beneficial to consolidate Evergreen Group's global industrial base and expand its influence.

Sun Changgeng does not need to directly intervene in what to talk about.

If Evergreen Group must seize the development opportunity of the rise of Huaihai Bay, Sun Changgeng hopes to directly inject funds into the top layer of the Meigang structure to participate in the shares and obtain the most direct and sustainable influence, rather than a short-term cooperation that will be kicked out once the project is completed......

"Qishan and his girl have been lobbying for more industrial capital to join in the UK and France, and I have been working quite hard to see her. If Zhongxin can give up its controlling stake, Evergreen Group can still inject two or three billion US dollars to promote the further development of Zhongxin......"

Walking down from the pavilion on the top of the mountain, Sun Changgeng surrounded everyone and casually mentioned this key issue.

Shen Huai hesitated for a moment, and his face returned to normal, after all, Zhongxin Investment is a pure private enterprise under Sun Yalin's name, and there is no need for him to express any attitude here; Sun Yalin glanced at Shen Huai, and when he saw Shen Huai walking with his head down, he immediately gave his uncle a clear reply without making a sound.

Sun Yalin raised funds in Britain and France and other countries, mainly injected into the Zhongxin Industrial Investment Fund, at this time the scale of the industrial investment fund has exceeded one billion US dollars, and many equity assets held by Zhongxin to Meigang and other enterprises and projects are mainly owned by this industrial fund - Zhongxin Investment, as Sun Yalin's private company, is only the manager of this industrial fund, and the direct equity of the industrial fund accounts for less than 20%.

However, this does not affect Sun Yalin's control over the entire industrial fund, after all, the other investors of the industrial fund are scattered, and they only pay more attention to capital returns. At the same time, from the organizational situation of the industrial fund, in addition to the limited rights such as divestment, other investors cannot directly compete with Sun Yalin for control of the industrial fund.

The organizational form of Hongji Industrial Investment Fund is similar.

What Sun Changgeng said at this time was not to inject capital into the Zhongxin Industrial Investment Fund - this is what Shen Huai and Sun Yalin were looking forward to the most - but to ask Sun Yalin to give up the controlling stake in Zhongxin Investment and the control of the entire industrial investment fund, which is undoubtedly extremely harsh.

The so-called "sky-high prices, sitting on the ground to pay back", Shen Huai was afraid that Sun Changgeng and other old people of the Sun family would not be moved by the current industrial pattern formed in Donghua.