"Mr. Wei, is it okay to decorate like this here?"

The decoration designer was in front, Wei Kun and Song Yuanpeng and others were behind, and they walked in together to visit the new company's office location.

This is located upstairs of his own game company, Wei Kun bought all this floor in advance, the total area is about 1900 square meters, and the price is not expensive, 20.1 million, and it is more than 10,000 yuan after a square meter.

After purchasing, it will be handed over to the renovation company for design and decoration.

"This is the front desk, and then there is the whole open office area, which we divide it with a glass wall, which can be divided into meeting rooms, entertainment lounges, pantries and ......"

Wei Kun followed the designer's footsteps and walked inside, nodding from time to time.

Technology companies, Wei Kun has encouraged designers to let go of bold design, naturally in the office can not see those traditional decorative elements, large glass metal structure modeling, modern synthetic material combination finish, looks very creative.

In terms of lighting, the use of natural light has also been strengthened, and in short, Wei Kun is very satisfied.

The designer was quite worried, but after seeing the boss nodding slightly, the big stone in his heart was put down, and he was more enthusiastic about introducing the layout and role of the interior.

"How do you feel here?" Wei Kun turned to Song Yuanpeng and said.

I saw Song Yuanpeng respond with a smile, "Great sense of design, I like it." ”

"It's good to like it. Saying that, Wei Kun asked again, "Have you found all the houses?" If I don't have a few houses in my hand that have not been rented out, they are all the kind that are finely decorated and moved in. ”

Facing the boss's concern, Song Yuanpeng was somewhat flattered, and hurriedly replied: "It's been found, we can go to work today." ”

Hearing this, Wei Kun nodded clearly, and then seemed to remember something again, so he continued to ask him.

"Didn't you have eight people before? Why only seven of you came this time?"

Wei Kun still remembered what they said at the wine table at that time, vowing to compete with the Tencent Five Tigers, Baidu Seven Musketeers, and Ali Eighteen Arhats, who would have thought that the Eight Immortals would only come back seven.

Hearing Wei Kun's inquiry, Song Yuanpeng helped explain, "Because he has some personal matters in South Korea, he probably won't be able to come over." ”

"Marriage matters?" Wei Kun asked casually.

I saw Song Yuanpeng nodded, "The woman didn't want him to go, and this pair was planning to talk about marriage, so they didn't leave." ”

Hearing this, Wei Kun also expressed his understanding that many times people will follow their work with a high salary, and there will always be constraints in life.

It's better to have care than not to care!

"So the Eight Immortals have become the Seven Fairies, haha......" Song Yuanpeng laughed at himself, and Wei Kun couldn't help but laugh out loud when he heard it.

Not to mention, the title of Seven Fairies is still quite chic.

Forget it, it's good for you to be happy......

"Now that we're all ready, let's have a meeting in the afternoon to study it, and I'll help you pick up the wind and wash the dust in the evening. ”

Song Yuanpeng didn't have any other ideas, so the itinerary was decided, and the next time was for Song Yuanpeng and the others to divide and tidy up their office areas.

Song Yuanpeng didn't bring anything with him today, so he didn't need to pack anything, and then he turned on the computer in his office and searched for the latest >

In fact, he doesn't even need to turn on the computer to search for it, and he knows these basic information.

WeChat is currently a behemoth for a small team like them that has not yet started developing social software.

How big is it?

Are you afraid of 0 to 100 million users?

In March of this year, the WeChat team announced the news to the public, and it took 433 days to get a month away.

WeChat is not without opponents, but as a latecomer, WeChat cut down a group of pioneers early, and the number of Momo users at that time had not exceeded 10 million, and Mi Chat lost the most favorable battlefield early because of serious strategic mistakes.

In the country, >

Prior to the launch of WeChat in 2010, Tencent was one of China's top internet companies and owned the country's largest social network.

Many Chinese people have grown up using Tencent's desktop instant messaging service QQ, which has also developed social habits for most people.

At the time, Tencent's Jitong product already had 650 million monthly active users, and after realizing the importance of the growing mobile Internet, Tencent released a mobile version of QQ in 2008, but the development of the app was hindered by a number of PC-first features, such as multi-user status, large file transfer, embedded services such as music streaming services, and so on.

In order to distinguish it from the mobile QQ, >

WeChat was not the first mobile messaging app in the domestic market, and there were already 5 million registered users in the market at that time, but WeChat was not sought after by users at the beginning of its release due to fierce competition.

The function that made the battle between WeChat and Mi Chat a turnaround is - voice message.

This feature is inspired by earlier similar features from overseas mobile messaging service providers such as TalkBox and Kakao Talk.

The use of voice messages was one of WeChat's strategies, because at that time, it was more complicated to input Chinese characters on the mobile phone keyboard, and it was more intuitive to send voice messages, which was convenient for users to use on a daily basis. Because WeChat was the first product to offer an all-in-one solution for voice, SMS and pictures, it quickly reached 50,000 to 60,000 downloads a day.

It was because of this move that WeChat soon began to catch up with the momentum of Mi Talk.

At that time, Song Yuanpeng also participated in the development of Kakao Talk's voice messaging service, and he was still > but it was a pity that he needed to start from scratch now......

WeChat's R&D team at the beginning was a small team of only seven technicians, and it also had seven people, does this indicate something?

Song Yuanpeng couldn't help but think of this little anecdote behind the research and development of WeChat.

……………………

At half past one in the afternoon, Wei Kun took the elevator upstairs on time, and Song Yuanpeng and the other seven fairies were already waiting in the conference room.

Seeing the visitor, under the leadership of Song Yuanpeng, everyone stood up and applauded.

"Mr. Wei is good!"

"Good afternoon, Mr. Wei!"

Wei Kun nodded, waved his hand at everyone and said, "Okay, everyone has a good afternoon, let's all sit down." ”

Hearing this, everyone sat down.

This is a small conference room, eight people just sit together, there is no obvious distinction between superiors and subordinates, and the atmosphere is quite harmonious when we meet again.

"Do we need a name for our first meeting?"

Wei Kun didn't maintain an overly serious atmosphere, but opened his mouth to ask everyone.

"How about the Eight Immortals crossing the sea?"

As soon as Wei Kun's words fell, someone immediately raised his hand and proposed.

"That's good!"

"This can be there. ”

Song Yuanpeng and a group of seven people, plus Wei Kun, just made up eight.

Seeing that the young man's proposal just now, everyone nodded, Wei Kun didn't say a word, smiled and wrote a line of words with a marker on the whiteboard behind him, "Okay, then our first meeting will be called the Eight Immortals Crossing the Sea, just see what magical powers everyone has." ”

Since it was a seminar, Wei Kun was just a spectator and a listener at first, trying to examine his previous misconceptions from the perspective of others.

"I've just looked through some recent information, and in March, WeChat's users exceeded 100 million, and the growth rate of the number of users is still accelerating, because its competitors can't keep up with >The immortal name 'Tie Guan Li' was a man with glasses, and he didn't talk much when Wei Kun came in just now, but he couldn't stop talking about work at all.

"The information I found shows to what extent is WeChat popular? The most popular people in WeChat are concentrated in the 46-55 age group, what does this mean? ”

"So if we want to challenge Tencent, we must find the direction in which we cut into this social war!"

"My opinion is the video call feature!"

As he spoke, Tie Guan Li took out the documents he had prepared a long time ago and displayed them in front of everyone.

"We have all been employees working together, and everyone should know the main content of the different versions of Kakao Talk, what I show here is the difference in the content and time of the different versions of Kakao Talk and WeChat, you can take a look. ”

As he spoke, he showed the two tables in his hand.

Wei Kun also followed along and looked at it carefully, and whenever he noticed the content and time of the version he had bolded on it, he roughly understood what he wanted to express.

"I believe you also know after reading it, WeChat has actually been following the foreign chat software closely, from the main idea of WeChat to voice chat, the updated functions can be found from foreign chat software, what WeChat does is localization!"

As he spoke, he took out a comparison of the functions of WeChat with several major social software at home and abroad.

"Just like the Moments feature updated in version 4.0 of WeChat, the picture sharing function "Moments" can visually share stories with a private circle of friends. ”

Unlike Facebook's feed, only mutual friends can see comments and "likes" in WeChat Moments, while "friends" cannot see them. This approach was inspired by Path, a U.S.-based image-sharing and messaging app released in 2010, which limits users' social networks to a certain number of friends with strong connections. ”

However, the motivation behind their choice is consistent with China's ancient "circle culture", that is, the smaller the circle, the closer the relationship, and the larger the circle, the more distant the relationship. ”

After introducing his point of view, he said what he wanted to say.

"Video chat is the next battlefield of mobile social networking, and whoever can take the lead in seizing this battlefield will be able to grasp the initiative for a period of time! This does not need to be argued, because the foreign Line, Kakao Talk have been updated, or are ready to update this function. ”

"It's only a matter of time before domestic social software adds a video chat function. ”

As Tie Guan Li finished his argument, there was warm applause in the conference room, and the applause was given to him a wonderful point.

As soon as Tie Guan Li sat down, the immortal Han Zhongli stood up again, "Mr. Wei, just now he said the next step of the social battlefield, then I want to communicate the first step of socialization, that is, to solve the problem that users have no friends at the beginning." ”

Facebook has previously pointed out that the ability of users to get 10 friends in 14 days is the key to their ability to use the service for a long time. ”

"WeChat has done a great job at this point, in addition to adding friends through your phone's address book, the 'People Nearby' feature is definitely a contributor to WeChat's success, and this location-based feature satisfies users' curiosity and increases their sense of community on the platform. ”

Similarly, there are functions such as drifting bottles and shake in WeChat, and WeChat is definitely a good hand at socializing strangers. ”

After praising the WeChat team, he immediately talked about his opinion.

"I think the most important thing for a new social software is to first capture a group of users, and then further expand its own user base. I think it's very good, and some of WeChat's practices in social networking with strangers are worth imitating. ”

Hearing this, Wei Kun couldn't help but laugh.

It is estimated that Tencent didn't expect that it would be plagiarized one day.

At the first meeting, everyone's enthusiasm was very good, and they were all enthusiastic to put forward their own views and opinions, which Wei Kun appreciated very much.

In many cases, the clash of ideas is more important than the final result.

At first, Wei Kun still had some ideas about social networking, but as everyone talked more and more, he also realized that some of his ideas at that time were too taken for granted.

The few people in front of me are all veterans in the social field, and it's one thing to talk in a meeting, and it's another thing to wait until you actually go to work on a project.

After a few people finished speaking some of their opinions, Wei Kun stood up at this time.

"I've just listened to what everyone said, and I feel a lot of emotion, as a layman in the social field, everyone I can think of has also said it in the meeting just now, and I also agree with the view that the video chat function just proposed is the next social battlefield. ”

As he spoke, Wei Kun wrote two words on the whiteboard behind him, 'next to each other'!

"This is a software that everyone can chat with text, voice, and video, just like the meaning of its name, even if friends and confidants are far apart, they are like being by their side. ”

After Wei Kun's words were finished, several people applauded in unison.

Choosing an app name is an exclusive decision because it can only have one, and whichever one ends up means giving up all other options, and that's where a good name comes in.

A good name does two things, the first is to grab the user's attention, and the second is to make it remember.

"Mr. Wei, this name is very good, and it can also highlight the focus of our software. Song Yuanpeng couldn't help but say on the side.

It is said that choosing a good name for the APP can be regarded as half the success.

Next, everyone needs to build a new social software around the function of video calling-Neighbor.

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